This presentaiton contains about what are the banks products and what are strategies should made by the bank to promote the bank products in rural area...

1. A
PRESENTATION
ON
INNOVATIVE STEPS IN
MARKETING OF BANKING
PRODUCTS TO TARGET THE RURAL
PEOPLE
Presented By
Lohit Kumar Behera
AIMS, BBSR

2. BANK

3. TYPES OF BANK
Ministry of
Finance
RBI
Scheduled
Banks
Commercial
Banks
Public
Sector
Banks
Private
Sector
Banks
Foreign
Banks
Cooperative
Banks
Regional
Rural Banks
Urban
Cooperative
State
Cooperative

4. BANKING PRODUCTS








Debit Cards
Overdraft
GIRO (General Interbank Recurring Order )
Cheques
Credit Cards
Stored Value Facilities
Money Changers
Remittance

5. SCOPE OF BANKING IN RURAL

India has 200 million households and 400 million
middleclass population

Increase in economic activity

Increase in the purchasing power.

Nuclear family concept is gaining much importance

6. KEY FACTOR DRIVING THE GROWTH OF RURAL
BANKING

Focus on understanding customer needs or
preferences

Customer-specific products or offerings on a regular
basis

Any where, any time banking

Faster service

Customer-driven strategies

7. NEED OF THE RURAL MARKET

8. PORTER’S FIVE FORCE MODEL
Bargaining power of
customers
Switching to another
product is simple
Customers are price
sensitive
Customized products
Threat of new entrants
High fixed costs
Government restrictions
or legislation
Industry rivalry
Bargaining power
of suppliers
The product is
extremely
important to buyers
There are
no substitutes
Improving product
differentiation
Creatively using
channel of distribution
High Exit Barriers
Threat of
substitute product
Microfinance
institution
SHG’s

9. ANY QUERY?????????