1. A TRIP ACROSS EUROPE
TOURISM IN
MALAGA-COSTA DEL SOL

2. MALAGA – COSTA DEL SOL
The city of Malaga is located in a privileged enclave. The municipality extends over
an area of 398.25 square kilometres and its "de facto" urban population reaches
the million inhabitants mark.
The main environmental and geographical factors that have intervened in the city's
evolution and development have been maritime influences, its location in two river
valleys (the Guadalhorce and the Guadalmina), its relief and its climate.
GEOGRAPHICAL DATA
Province
Surface area: 7,276 km2.
Population: 1,517,523 inhabitants (2007)
Municipality of Malaga:
Surface Area: 398.25 km2.
Population: 561,250 inhabitants (2007)
Whilst the Mediterranean Sea bathes the Malaga coastline, the Malaga Mountains
nestle just behind to form a barrier of peaks that protects the city from the cold, yet
the regulating effect of the sea ensures the area its characteristic mild temperatures.
The hottest months are July and August and the coldest are usually December and
February.

3. The weather in Malaga is among the best weather in Spain: typically Mediterranean,
long sunny days are guaranteed during the entire extended summer season. Rainfall
in Malaga is low throughout the year and practically non-existent from the end of
May to the end of September. Average sunshine hours in Malaga are exceptionally
high, with over 10 hours’ sun in the summer and 6 hours in the winter. It is sunny for
no less than 300 days a year. The region is not called the Costa del Sol for nothing!

4. TOURIST ACCOMMODATION SUPPLY
During the period 2006-2010 the supply of tourist accomodation in the Costa del
Sol has increased by 20%
TOURIST ACCOMODATION SUPPLY
NUMBER OF ESTABLIHSMENTS
APARTMENTS
TOURISM CAMPSITES
COUNTRY COTTAGES
HOTELS
HOSTALS
COUNTRY HOTELS
TOTAL
NUMBER OF BEDS
APARTMENTS
TOURISM CAMPSITES
COUNTRY COTTAGES
HOTELS
HOSTALS
COUNTRY HOTELS
TOTAL
Source: Registro de Turismo de Andalucía

5. TOURIST ACCOMMODATION SUPPLY (HOTELS)
The majority are four-star hotels (57,7% of beds) and there is a greater concentration
on the Costa del Sol. Torremolinos stands out with over 20,000 beds and Marbella
and Benalmadena with 14,000.
PROVINCE
TO URIST ACCOMMODATION
MALAGA
Malaga
del Sol
del Sol
Costa
Costa
SUPPLY
West
City
East
*
*
*
*
*
*
*
*
*
IES “Salvador Rueda” Málaga

6. IES “Salvador Rueda” Málaga

7. HOTEL OCCUPANCY SURVEY
We have begun to glimpse a resurgence in 2010.
Occuapancy in Malaga represents almost a third of
all hotel stays in Andalucia
TRAVELERS IN HOTELS
NACIONALITY
AREA
SPANISH
FOREING
IES “Salvador Rueda” Málaga

8. TOURIST APARTMENTS OCCUPANCY SURVEY
An increase in the number of travelers staying at
tourist apartments in all areas. Malaga hosts more
than half of travelers’ tourist apartments in
Andalucia
TRAVELERS IN TOURIST APARTMENTS
NACIONALITY
AREA
SPANISH
FOREING
IES “Salvador Rueda” Málaga

9. INFLUX OF TRAVELLERS
During the year 2010 more than five million nine hundred
thousand (5.900.000) passengers have entered through Malaga
airport. Eight of ten travelers entering Malaga Airport are
international.
PASSENGER ENTRY OF MALAGA AIRPORT
NATIONAL INTERNATIONAL
IES “Salvador Rueda” Málaga

10. With the opening of high-speed train (AVE)
in 2007 there has been a significant
increase in entry of travelers from Madrid
TRAVELERS ENTRY FROM MADRID IN MALAGA RAILROAD
STATION
IES “Salvador Rueda” Málaga

11. CRUISE AND PASSENGER TRAFFIC IN THE MALAGA PORT
The evolution of the number of
passengers and ships in the Malaga
port is continually increasing.
IES “Salvador Rueda” Málaga

12. WHO COMES HERE?
Based on official data it is estimated that during 2010 a total of 8,828,000
tourists have entered the Costa del Sol.
The national market (41.9%) is the most important, followed by the British
that represents more than a quarter of the demand (26.3%)
Spain
Germany
Belgium
French
Holland
Italy
Portugal
United Kingdom
Ireland
Scandinavian Countries
Rest of Europe
EE.UU.
Rest of the world
IES “Salvador Rueda” Málaga

13. PROFESSIONAL CATEGORY
Entrepreneur
Self-employed
Executive
Middle management
Skilled worker
Unskilled worker
Civil Servant Graduate
Other civil servants
Students
Work from Home
Other
JOB SITUATION
Working
Unemployed
Student
Retired
Work from home
Other

14. WAY OF TRAVELING
Alone
As a couple
With family
With friends
Other
AVERAGE AGE
From 18 to 29
From 30 to 39
From 40 to 44
From 45 to 49
From 50 to 59
From 60 to 64
64 and over
AVERAGE AGE
EVERYDAY EXPENSES
Under 18 €
From 18 to 30 €
From 30 to 60 €
From 60 to 90 €
Over 150 €
AVERAGE EVERYDAY EXPENSES
IES “Salvador Rueda” Málaga
Source: INE

15. ECONOMIC IMPACT OF TOURISM
IN MALAGA CITY
According to the Tourism Observatory In fact, 59.2% of tourists say their own
of the City of Malaga, the economic previous experience led him to choose
impact of more than 3.42 million the city again, demonstrating a
visitors who stayed in the city during significant degree of loyalty. For 50% of
2010 was a turnover of 578,469,696 respondents the Internet has been a
euros, almost fifteen million euros decisive tool in organizing their vacation.
more than in the previous year. The average daily expenses made by
visitors are 55.75 euros
Seasonality does not seem to be a Distribution of Expenses
particularly serious problem for Cultural
activities 4,25% Transport
Malaga. In fact, the influx of travelers Food Other
was very evenly spread across all
months of 2010, although there was a
slight increase in the third quarter. Buy
Most tourists to the city have already
visited Malaga.
Accommodation
24,16%
IES “Salvador Rueda” Málaga

16. LOYALTY
Over 60% of tourists who have visited us in 2010 have come to the Province of
Malaga three or more times. Of these, 32.6% of the total have come more than
five times.
NUMBER OF VISITS
First time
Second time
Three to five times
Over 5 times
The proportion of tourists who plan to return in the coming years to the Costa
del Sol reaches 62.7% of the total.
You will visit Malaga soon. And when you do, you will want
to return – we’re sure of that!
See you in May 2012.
IES “Salvador Rueda” Málaga