1. Tourism
in
Tuscany

2. T u s c a n y , located in the heart of Italy, is one of
the Italian regions that attracts the highest number
of tourists thanks to its extraordinary landscape
and climate, excellent accomodation facilities and
the great variety of scenic, artistic, historical and
cultural attractions.

3. With its famous cities of art, such
as Florence, Pisa, Volterra, San
Gimignano, Siena and Lucca,
Tuscany’s economy is centred
around the service industry, of
which tourism is the most
important.

4. The region is a popular
destination for both foreign
and Italian tourists and it is
responsible for more than
one tenth of Italy’s total
arrivals of tourists, with
tourism industry accounting
for about 12 % o f t h e
r e g io n ’ s G D P
(Gross Domestic Product)
(Istat 2010).

5. Tuscany benefits greatly both from the high
percentage of Italian tourists who visit the region,
making Tuscany the most visited region in Italy and
from the high percentage of foreign visitors, who
come to Tuscany on holiday.
About 4 2 m i l l i o n
t o u r i s t s visit Tuscany
every year. The region
accounts for 12.3% of
arrivals of Italian and
foreign tourists and the
percentage of foreign
tourists is even higher
(14.8%).

6. According to these figures,
Tuscany is the second
region in Italy, after Veneto,
as far as the number of
tourists is concerned.
Tuscany is very popular with
G e r m a n , A u s t r ia n
and S w i s s tourists who
make up 40% of
international visitors, but it
also attracts tourists from
t h e U S A and
C a n a d a (13%), t h e
U K (7%), t h e
N e t h e r l a n d s (7%),
F r a n c e (7%),
B e l g i u m (7%), J a p a n
(6%), S p a i n , C h i n a ,
I n d i a , R u s s i a and
B r a z il.

8. Most tourists are between t h e a g e s o f 2 4
a n d 4 4 and 39% of them book their holidays on the
Internet. Some tourists book their holidays in travel
agencies.
Visitors come to Italy by plane, train, car and ship as it
is shown in this chart.
The chart shows that in 2010 most tourists came to
Tuscany bay car or by plane. A small number of visitors
came by train or ship.
.

9. In Tuscany the
favourite tourist
destinations are
s e a s id e
(3 9 %),
m o u n t a in
a n d h ill
r e s o r t s , but
more than one
third of foreign
visitors are
attracted by its
c it ie s o f
a rt, s p a
r e s o r t s and
rura l
a re a s .

10. The region has about
13 , 0 0 0
a c c o m o d a t io n
f a c i l i t i e s : there
are 3,000 hotels
(22%); 4,000
farmhouses (33%),
and 8,000 tourist
accomodations (45%)
such as Bed &
Breakfasts, Guest
Houses (40%) and
camping sites
(3%).Tuscany
accounts for 10.5% of
all the facilities in Italy.

11. Tuscany accounts
for 42 million
presences per day
in tourist
accomodations
(48% foreign
tourists) and more
than one quarter of
them are
concentrated in
F lo r e n c e
(27%), L i v o r n o
(18%),
G ro s s e to
(18%) and t h e
Tu s c a n
A r c h ip e la g o
(7%), V e r s i l i a

12. Most tourist (68%)
prefer staying in
h o t e l s , while
32% of tourists
stay in other types
of tourist
accomodations
such as y o u t h
h o s t e ls ,
c a m p in g
s it e s ,
fa rm ho u s e s
, v illa s , B e d
a nd
B re a k fa s ts ,
a p a rtme nts ,
G ue s t

13. This chart shows that foreign tourists spend about 88.00
euros a day in the accomodation facilities in Tuscany.

14. Tourism is an important economic activity in Tuscany. As well as its
direct e c o n o m i c i m p a c t , this industry has significant
i n d i r e c t a n d d i r e c t i m p a c t s as shown in this chart.
D ir e c t T o u r is m
c o n t r ib u t io n In d ir e c t In d u c e d
T o u r is m c o n t r ib
C o m m o d it ie s c o n t r ib u t i u t io n
-A c c o m o d a t io n To ta l
on (s pe ndi
-T r a n s p o r t a t io n T o u r is m
ng of
-E n t e r t a in m e n t c o n t r ib u
-T o u r i s m d ir e c t
-A t t r a c t io n s t io n
in v e s t m e n t
s p e n d in g
a nd
In d u s t r ie s in d ir e c t -T o G D P
-H o t e ls & C a t e r in g e m p lo y
-
-R e t a il -T o
-T r a n s p o r t a t io n
G o ve rnme nt ees)
c o lle c t iv e e m p lo y m e
s e r v ic e s nt
-B u s in e s s s e r v ic e s
t o u r is m -F o o d
s p e n d in g a nd
b e ve ra g
S ourc e s of
-I m p a c t o f es
s p e n d in g
purc ha s e s -
-R e s id e n t s ’
fr o m R e c re a ti
d o m e s t ic t o u r is m
s u p p lie r s on
s p e n d in g
-B u s in e s s e s ’ -C lo t h in g
d o m e s t ic t r a v e l -H o u s in g
s p e n d in g -
V is it o r e x p o r t s Hous e hol
-In d iv id u a l d goods
g o v e r n m e n t t o u r is m
s p e n d in g

15. In Tuscany the B a l a n c e o f P a y m e n t s ( T o u r i s m )
accounts for 2 6 . 2 % o f I t a l y ’ s B a l a n c e o f
P a y m e n t s ( T o u r i s m ) (2010)

16. Tourism in San
Miniato
In 2 0 10 13,034 tourists stayed in
one of the tourist accomodations in
San Miniato for at least one night; 9%
more in 2009.
3 7 , 8 0 8 t o u r is t s
( 17 , 2 4 3 , 0 0 0 I t a l i a n
t o u r is t s a n d 2 0 , 5 6 5
f o r e ig n t o u r is t s ) v is it e d
S a n M i n i a t o in 2010.
Most of them came to San Miniato on
buisiness , because the town is
located in the tanning and leather
manufacturing district of Santa
Croce sull’Arno, an area famous all
over the world for its tanneries and
leather goods.

17. San Miniato attracts many tourists
also because it is situated in the
heart of Tuscany. From this area
visitors can easily reach the main
Tuscan cities of art such as:
Florence, Pisa, Lucca and Siena
also thanks to its central location
and its good road and railway
network.

18. The town has a lot of attractions and
offers high-quality tourist facilities and
accomodations. Tourists can stay in
h o t e ls , G ues t Hous es ,
v illa s , B e d & B r e a k f a s t s ,
a p a rtme nts , fa rm h o u s e s
o r fa rm h o lid a y h o u s e s ,
which are immersed in the beautiful
countryside and offer the possibility of
excursions.

19. Tourists come to San Miniato not only for its ancient
churches, museums, monuments and historical sites but
also because the town offers a great deal of events during
the year such as “P r i m a d e l T e a t r o ” (an
international theatre festival), “T h e W h i t e T r u f f l e
E x h i b i t i o n ” ,which has attracted about 80,000 tourists
this year, and “L a L u n a è A z z u r r a ” (a European
Puppet Theatre Festival For Children) .

20. The town is also
famous because it is
located on the famous
“V i a
F r a n c i g e n a ”,
which was the main
connecting route
between Northen
Europe and Rome in
the Middle Ages.

21. 6,727 Italian tourists came to San Miniato in 2008, 7,515 Italian
tourists came in 2009 and 7 , 9 9 9 I t a l i a n t o u r i s t s
c a m e i n 2 0 10 . As for foreign tourists, 3,951 tourists came in
2008 and 4,442 tourists came in 2009 and 5 , 0 3 5 t o u r i s t s
c a10,678 n 2 0 and.
m e i Italian 10
foreign tourists
visited San Miniato
in 2008, 11,938
Italian and foreign
tourists visited the
town in 2009, and
13 , 0 3 4
It a lia n a n d
f o r e ig n
t o u r is t s
v is it e d t h e
t o w n in
2 0 10 .

22. It a lia n t o u r is t s
Arrivals Arrivals Arrivals
P e r io d 2008 2009 2010
Fe brua r 390 380 415
y 292 433 335
Ma rc h 587 528 341
A p r il 576 659 717
May 821 755 835
J une 572 920 707
J u ly 779 816 1088
S ept s t
A u g ue m b 798 597 726
er 577 659 714
Nc t em r
O o vo b eb 419 606 800
De
e r c e mb 556 700 743
er 360 463 578
To ta l 6,727 7,516 7999

23. F o r e ig n t o u r is t s
Arrivals Arrivals Arrivals
P e r io d 2008 2009 2010
J a nua ry 51 180 83
Fe brua ry 59 55 78
Ma rc h 174 140 140
A p r il 218 387 320
May 553 468 491
J une 322 478 545
J u ly 685 748 1073
A u g ue m b
S ept s t 623 766 725
er 635 494 591
O o vo b eb
Nc t em r 361 417 573
e r c e mb
De 229 203 295
er 41 86 121
To ta l 3951 4422 5035

24. It a lia n a n d F o r e ig n t o u r is t s
Arrivals Arrivals Arrivals
P e r io d 2008 2009 2010
J a nua ry 441 560 498
Fe brua ry 351 488 413
Ma rc h 761 668 481
A p r il 794 1046 1037
May 1374 1223 1326
J une 894 1398 1252
J u ly 1464 1564 2161
A u g ue m b
S ept s t 1421 1363 1451
er 1212 1153 1305
O o vo b eb e
Nc t em r 780 1023 1373
r e c e mbe
D 785 903 1038
r 401 549 699
To ta l 10678 11938 13034

25. These charts show the number of italian and foreign tourists
who stayed in hotels and other tourist accomodations in San
Miniato in 2010
Arrivals= People who stayed in tourist
accomodations
Presences= the number of nights spent
in tourist accomodations

26. These charts show the number of
Italian and foreign tourists who
stayed in hotels and other tourist
accomodations in San Miniato in 2010

27. These charts show the number
of Italian and foreign tourist s
who stayed in other tourist
accomodations in San Miniato in
2010

28. A great number of
tourists who come to
San Miniato are from
Germany, Austria,
Belgium, the
Netherlands,
Luxembourg, Russia,
East Europe, France,
Spain, Portugal, the
USA, Canada, the UK,
Malta, Ireland, Africa,
Switzerland and Japan.

29. Italy: 4,687
Germany: 1,498
Austria: 214
The UK and Ireland: 706
France: 1,171
Belgium and Luxembourg: 486
Scandinavia: 436
Africa: 21
Japan: 21
Spain and Portugal: 614 The Netherlands: 519
Switzerland: 128
The USA: 285
Canada: 113
Eastern Europe and Russia: 975