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Oh dear! I am going to need help choosing!
Henri Cartier-Bresson: Albert Camus, Paris, 1947
How do we respond to them?




Henri Cartier-Bresson: Albert Camus, Paris, 1947
Richard Thaler
Choice Architecture in Behavioral Economics
in·con·gru·ent
       adj ˌin-/kən-ˈgrü-ən(t)s/

a : not harmonious : incompatible
b : not conforming : disagreeing
c : inconsistent within itself
RED     YELLOW   BLUE    GREEN    BLACK


 PINK    ORANGE   BROWN    GRAY    PURPLE


GREEN     RED     BLACK    BLUE    YELLOW


PURPLE    GRAY    PINK    ORANGE   BROWN
Choice Architecture in Behavioral Economics
Choice Architecture in Behavioral Economics
RED


RED
RED


RED
Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
Choice Architecture in Behavioral Economics
Choice Architecture in Behavioral Economics
Donald Norman's The Design of Everyday Things.
Choice Architecture in Behavioral Economics
Choice Architecture in Behavioral Economics
Choice architecture
Choice Architecture in Behavioral Economics
Choice Architecture in Behavioral Economics
A well designed
                                             system is as
                                              forgiving as
                                                possible




Photo Credit: Franz Clement. Wikipedia.de
Choice Architecture in Behavioral Economics
R ecord
E valuate
C ompare
A lternative
P rices
Structure complex choices
Incentives
Choice Architecture in Behavioral Economics
http://aspiringeconomist.com/index.php/2009/01
/25/libertarian-paternalism/


http://www.slideshare.net/miloskravcik/how-can-behavioral-
and-cognitive-psychology-inform-design-of-learning-experiences
http://www.freakonomics.com/2008/04/15/from-push-
to-nudge-a-qa-with-the-authors-of-the-latter/#more-2493
http://www.popcenter.org/library/reading/PDFs/ReasoningCrim
inal/04_feeney.pdf

http://www.jnd.org/GoodDesign.html

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Choice Architecture in Behavioral Economics