its a ppt giving the information about advertising

1. 17093- KALPESH
BHOIR

2. TOPIC-
ADVERTISING

5.  ADVERTISING SIMPLY MEANS A WAY OF
COMMUNICATION THAT REACHES ALL TYPES
OF SECTOR.
 IT PROVIDES INFORMATION AND CREATES
AWARENESS AMONG PEOPLE RELATING TO A
PRODUCT ETC.
DEFINITION
 A paid announcement as of good for sale in
newspaper or magazines on radio or Television.
 A public notice especially in print.

6.  INTERNET
 TELEVISION
 NEWSPAPER
 MOBILE PHONES
 RADIO
 MEDIA
 PAMPLATES
 BANNERS OR HOARDINGS

8.  MOST OF THE PEOPLE HAVE STARTED USING
INTERNET AS IT IS A FAST COMMUNICATION
PROCESS
 IT IS AN ADVANTAGE AS WELL AS
DISADVANTAGE
 ADVANTAGE – EDUCATIONAL SECTOR
 DISADVANTAGE –NON EDUCATIONAL SECTOR

9.  THIS IS A FASTER MEAN OF COMMUNICATION
AS EACH EVERY PERSON HAS A TELEVISION AT
HIS/HER PLACE
 PEOPLE LIKE WATCHING ADVERTISEMENTS AS
THEY ARE SHORT,SWEET, SIMPLE AND
ATTRACTIVE
 ADVANTAGE-AWARNESS ABOUT A RELATED
PRODUCT ,SUBJECT OR THING CAN BE
KNOWN
 DISADVANTAGE-IT CAN EVEN SPOIL THE
UPCOMING GENERATION

10.  IT IS THE FASTEST MEAN OF
COMMUNICATION
 EACH AND EVERY SECTOR CAN AFFORD TO
BUY AND READ
 ADVANTAGE-IT PROVIDES LOT OF
INFORMATION HAPPENING ALL AROUND THE
WORLD AND AVAILABLE IN DIFFERENT
LANGUAGES
 DISADVANTAGE-SHOPKEEPER TAKES
NEWSPAPER JUST TO WRAP THE PRODUCTS
AND GIVE THE CONSUMER

11.  IT CAN EVEN TO BACKWARD CLASSES
 AS THEY CANNOT AFFORD TO BUY MOBILE
PHONES ,NET CONNECTION WITH
COMPUTER,TELEVISION

12.  THIS IS ALSO AN FASTEST MEAN OF
COMMUNICATION
 ADVERTISEMENT CAN REACH PEOPLE
ANYWHERE AROUND THE WORLD

13. 17094-LOLITA
DSOUZA

14. •TO DIFFRENTIATE THEIR PRODUCT FROM OTHERS.
•TO COMMUNICATE THEIR PRODUCT INFORMATION.
•TO URGE PRODUCT USE.
•TO EXPAND THE PRODUCT THROUGH DISTRIBUTION.
•TO INCREASE BRAND PREFERENCE AND
LOYALTY.
•TO REDUCE OVERALL SALES COST.
•CREATE NEW BRANDS.

15. To differentiate the product from their competitors
GARNIER FRUCTICS

16. To communicate product information
PONDS AGE MIRACLE

17. To urge product used
Fair & Lovely

18. To increase brand preference and loyalty
COLGATE

19. To reduce overall sales cost
MECCA COLA

20.  complete a marketing analysis.
 develop an advertising plan.
 prepare a creative strategy.
 create advertising executions.
 develop and implement a media plan.
 handle billing and payments.
 integrate other marketing communications.

21.  Full Service Agencies
 A full service ad agency is one that provides a
range of marketing services. A full services agency
provides services that are directly related to
advertising such as copywriting, artwork,
production of ads, media planning etc. It also
provides such services in respect of pricing,
distribution, packaging, product design etc.

22.  A modular agency is a full service agency that sells
its services on a piece meal basis. Thus an
advertiser may commission an agency’s creative
department to develop an ad campaign while
obtaining other agency services elsewhere.
 Or, an advertiser may hire an agencies media
department to plan and execute a program for
advertising that another agency has developed.
Fees are charged for actual work undertaken.

23.  Those companies, which prefer to have closer
control over advertising, have their own in-house
agency. This type is owned completely by the
advertiser.
 It performs almost all functions that an outside
advertising agency would perform and that’s why
some people refer to it as full-service advertising
department of the advertiser.

24.  Advertising agency is a service provider that helps
its clients by developing suitable ad campaigns for
them.
 Their aim is to represent its clients' products and
services before customers in such a way that a
positive image is created in their minds.
 Advertising agency's role start with the
identification of its clients' goals and objectives.
 This turns out to be of immense value in planning
and creating the future course of action concerning
ad campaigns.

25.  Ogilvy & Mather- Hutch (Vodafone), Cadbury, Asian
Paints and Fevicol.
 JWT, J Walter Thompson- Nestle, Bayer, Ford,
Nokia and Unilever.
 Mudra Communication-Neutrogena, HBO, Philips,
Reliance NetConnect, Big Bazaar.
 FCB Ulka Advertising Ltd-Tata Indicom, Whirlpool,
Zee Cinema, Santoor, Sunfeast and Amul.
 Grey Worldwide (I) Pvt. Ltd- Hero Honda, Maruti
Suzuki, Nestle, Ambuja Cement, UTV, P&G and
Godrej.

27.  Arena and stadium
 Beach
 Blimps
 Cartons and cups
 Cinema
 Trash receptacles
 Turnstiles
 Shopping bags
 Airborne

30. 17095-POOJA
DAMANI

31. Brand Positioning Target Market
Advertising Objectives
Budget Decisions
Creative Strategy Media Strategy
Campaign Evaluation

32. Promotional advertising of pharmaceutical
products directly to consumers via
Magazine & newspaper ads
Television & radio ads
Product placement
Web sites & other internet sites
32

33. Are prescription drugs just another marketable
product or are they inherently different form
other products?
The answer may differ on who is responding:
Patient,
Health care provider,
Pharmaceutical industry
EG-MEDICINES
ADVERTISEMENT ON TELEVISION PROVIDING
THE INFORMATION
33

34. Awareness
Interest
Liking, Preference
Purchase, Action

35. Fear appeal
 can be an effective motivator but has the
danger of alienating consumers
◦ Show the consumer how to avoid the problem.
◦ Provide concrete supporting information

36. Analysis Framework
First mover advantages Company Analysis Perceptual mapping
Marketing Myopia
Competitor Customer Analysis
Analysis
Positioning Segmentation
Marketing Strategy Marketing Orientation
Branding
Product
Pricing process Product Line Strategy
Pricing and innovation (ODI) Price (Cambridge)
Promotion
Place Going to market
Direct marketing
(Goodyear)
(Calyx)
Market

37.  ADVERTISER SHOULD KNOW THE TECHNIQUES
OF ATTRACTING A PARTICULAR PRODUCT
AND WHETHER THE PRODUCT WILL BE
ACCEPTED BY THE PEOPLE.
 IT SHOULD EVEN KNOW ABOUT THE
FINANCIAL CONDITION IN THE MARKET.
 THE ADVERTISING SHOULD BE SIMPLE SHORT
AND WITH CORRECT INFORMATION.

39. So what’s
next?
More Digital

41.  INTERNET
 RONAK ADVERTISING