Local and Mobile Marketing: Case Study and Resources
1. Local and Mobile Marketing:Case Study and Resources Gene Murray Local Mobile Colorado LLC LocalMobileColorado.mobi LocalMobileColorado@gmail.com Mobile Alerts: text lomoco.mobile to 77948
2. Part One - Local Marketing First, you must consider local marketing. Essentially, you must look at Google Places
4. Your Google Places Goal Only 8 percent of businesses have claimed their Google Places Page – be one of them! Your claimed page should contain complete and accurate information. Your Google Places page should have the highest page rank possible. That means your listing will appear as close to the top as possible in Google Places.
5. How to Reach Your Goal Create your business description, choose main word(s) Long tail keyword research to create a keyword list using Google AdWords On-page SEO using high-frequency keywords Off-page SEO Using a Link Hub of Online Business Directories Drive traffic to your hub website Link your Google Places Page to your hub website
7. Original Business Description Marketing consultancy and services for all types of businesses. Services include: mobile website design and hosting; local mobile marketing services; SMS messaging lists; DNS configuration; QR codes, all code actions and tracking.
9. Keyword Research Example Main keyword: mobile marketing phone trends campaigns company solutions media sms services software platform local reseller consultant text message phone event strategy statistics b2b
10. Create Longtail Keywords Mobile phone marketing campaigns Text message SMS solutions B2B software (and) services reseller Consultant (on) trends strategy (and) statistics Meaning unclear: Local media event platform Missing: Mobile website design (and) hosting
11. Optimized Description Localmobilemarketingcompany with services for all types of businesses. Services include: mobilephonemarketingcampaigns; textmessageSMS broadcast solutions; B2Bsoftware and servicesreseller; mobile website design and hosting; QR codes and toll-free numbers with tracking. Keyword count: 19 Unique Keyword count: 16 Note: Keywords are shown in RED.
12. Original Description Revisited Marketing consultancy and services for all types of businesses. Services include: mobile website design and hosting; localmobilemarketingservices; SMS messaging lists; DNS configuration; QR codes, all code actions and tracking. Keyword count: 9 Unique Keyword count: 5 Note: Keywords are shown in RED.
16. Page Rank Strategies Option A – You Have an Existing .com Website All links should point to your existing website Option B – You Don’t Have an Existing Website All links should point to ONE of your merchant pages such as MerchantCircle.com/yoursite Note: You don’t have to have an existing website Your Google Places page must reference the page at the center of your link spokes to get the highest page rank!
17. Google Overhauls Places Pages Latest Changes Effective Thursday, 21 July 2011 Third-party-site, review snippets are no longer directly shown. Now, only reviews from Google users are directly shown. Links to third-party sites (and reviews) appear after showing a selection of Google user reviews. Two, cherry-red “Write a review” buttons. More obvious “Upload a photo” button.
29. SMS Providers YepText live.yeptext.com Ez Texting eztexting.com Text SMS Marketing textsmsmarketing.com YeeZ Mobile yeez.com TXT180 txt180.com
30. Mobile Sites and QR Codes:Analytics, Reporting & Tracking PercentMobile – a hosted mobile analytics service percentmobile.com VentiPix.com – a web-based, PHP application that you host on your own server and domain ventipix.com
31. SMS Broadcast Campaigns text keyword.group to short-code, example: text lomoco.qr to 77948 Decode = SMSTO:77948:lomoco.qr
40. DIY Option 3 Hosted Development Platforms Most do not let you download your mobile site You must host your mobile site with platform owner Platform owner benefits from traffic flow May require technical expertise to use effectively High monthly fees, especially if you only develop one or a few sites Mainly intended for developers of multiple sites Recommended: GoLocalMobi.com
44. ML Marketing Resources I Long tail keyword research Keyword tool/Google AdWords – https://adwords.google.com/select/KeywordToolExternal Domain name registration GoDaddy - LocalMobileColorado.com/godaddy NameCheap - LocalMobileColorado.com/namecheap Website hosting Hostgator - LocalMobileColorado.com/hostgator DNS configuration
45. ML Marketing Resources II Mobile website design and training LocalMobileColorado.com/simulator LocalMobileColorado.com/training LocalMobileColorado.com/mspro GoLocalMobi.com QR codes, all code actions keremerkan.net/qr-code-and-2d-code-generator Online QR code decoding OnlineBarcodeReader.com
46. ML Marketing Resources III SMS Broadcast campaigns: TXT180 – LocalMobileColorado.com/txt180 Toll-free phone numbers with tracking Kall8 – LocalMobilecolorado.com/kall8 Email autoresponder Aweber - LocalMobileColorado.com/aweber Google Places google.com/places Google Maps maps.google.com
47. Trends To Watch For Google+ Google’s answer to Facebook Google +1 Google’s Equivalent to Facebook’s Like Groupon integration with SMS lists
