The document is a presentation by Trevor Haldenby who is a designer, strategist and time traveler. It outlines his areas of expertise which include game design, strategic foresight, experience design and transmedia storytelling. It provides examples of projects he has worked on including designing experiences that bring futures to life through interactive and immersive means. The presentation highlights his approach to designing across different media to engage and involve audiences.

1. TREVOR HALDENBY
DESIGNER / STRATEGIST / TIME TRAVELER
@TREVVER TREVOR@THEMISSION.biZ
APF PRODEV SEMINAR 2014

2. http://goo.gl/yLhrqZ
HANDOUT PDF DOWNLOAD:

3. I design experiences that
bring futures to life for
audiences who want to
explore, interact, and
play a part.

4. INSTITUTIONALSTARTUP
STRATEGIC FORESIGHT
DIGITAL STORYTELLING

5. Elenna
Mosoff
Trevor
Haldenby
David
Fono
Byron
Laviolette
Play TheoristGame DesignerFuturist + DesignerCreative Director

6. Our Areas of Expertise
Game Design
& Game Theory
Strategic
Foresight
Experience
Design
Theatre
Production
Transmedia
Storytelling
Worldbuilding
Emerging
Technologies
Ethnographic
Research
Lateral Thinking
Event Execution
and Management
Talent
Management
Team
Facilitation

7. CC Nathan Shedroff

9. From Nathan Shedroff, Unified Field Theory of Design

10. Rafael Popper, How are foresight methods selected? (2008)

11. Jessica’s five-year-old daughter Chan is in
the other room, screaming in broken Mandarin
at the Paint-Like-Me app on her tablet as it
struggles to customize thousands of open-
content art history lessons into one just
right for her. NuLook picks up on the
tantrum, briefly confused by the presence of
another language, and instantly switches the
interface on Jessica’s phone into a swirl of
Chinese characters. Jessica sighs. These new
tools of design may be inclusive, but they
can be frustrating as hell when your kid is a
different kind of artistic genius (in a
different language) every three months. And
this is only the beginning. In an era of
open- source education, Chan’s curricula and
diploma are as likely to be influenced by her
family members, future global competitors,
and Global Happiness Index score as by grades
Written Scenarios!
What might happen in the future?

12. by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

14. Public Domain: Department of Defense Trinity nuclear test, July 1945

15. Public Domain: Department of Defense Gravitational Experiment, August 1967

17. NASA Ames Research Center

19. Photo by pauliki (CC BY-NC-ND 3.0)

20. http://www.newmedici.com/2010/06/21/
the-reboot-of-transmedia-content/
Transmedia STORYTELLING

21. Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractability
Worldbuilding
Seriality
Subjectivity
Performance
7 Core Concepts of Transmedia
from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

22. Build a STORY WORLD, not a single narrative.
Spread the STORY across MEDIA ECOLOGIES.
Engage AUDIENCES and PARTICIPANTS as
CREATORS and CURATORS, not Consumers.
The 3 Design Rules of
Transmedia Storytelling

23. Build a FUTURE WORLD, not a single scenario.
Spread the SCENARIO across MEDIA ECOLOGIES.
Engage STAKEHOLDERS as CREATORS
and CURATORS, not just Clients.
The 3 Design Rules of
Transmedia Scenarios

24. By Nathan Shedroff, CCA MBA Program. Licensed under Creative Commons

25. The global leader in human-centred lifestyle biotechnology.
@ByoLogyc www.ByoLogyc.com

26. CONTROL.
TAKING CARE OF YOU
FROM THE INSIDE OUT.
LIFE
CHOICE
CHANCECHANCE
SHOULD BE ABOUT

27. ByoLogyc CEO

39. BRX
We've set up this clinic to offer you a free ByoRenew 2.0 pill.
ByoRenew 2.0 acts as a "vaccine" against BRX, protecting you
from the inside out. In order to beat BRX, we need consumers like
you to be smart and responsible about protecting yourself. Coming
here tonight to take ByoRenew 2.0 was the right choice.
We've also created the SCD
(Sanitation & Containment Division),
a special operations arm of ByoLogyc
dedicated to isolating BRX in the
Toronto community and ending its
exponential spread.
AT THIS POINT, WE DO NOT BELIEVE THAT
BRX IS HIGHLY CONTAGIOUS OR FATAL.
AND IT IS SPREADING
BRX is a virus created by the online terrorist o
known as EXE. They created BRX by sabotaging
revolutionary drug created by ByoLogyc that has th
change the world. But while ByoRenew heals and
mutates and destroys. By now, as many as twenty th
worldwide are infected with BRX. Many of these
Toronto, the centre of the outbreak and home to
global operations. Symptoms of BRX are wide-
unpredictable. Chances are that you already kno
who is an unwitting victim.
BRX?
BYOLOGYC IS
HERE TO HELP
WHAT IS
BRX is difficult to diagnose, as symptoms vary substantially
between patients. This is a result of ByoRenew's unique
XNA-based architecture that enables it to adapt to fit the
needs of individual users. Are you experiencing nasal
congestion? That could be BRX. Are you experiencing a
seizure? That could be BRX too.
Evidence suggests that BRX most commonly targets the
brain, producing symptoms that manifest throughout the
nervous, endocrine, and endocannabinoid systems. But don't
worry too much, the dangers aren't as extreme as they might
seem. You may only experience personality distortion, blurry
vision, a craving for high-calorie food items, and fatigue.
BRX: SIGNS AND SYMPTOMS

42. Join the ranks of ByoLogyc, and play
a part in humanity’s better tomorrow.

47. ByoLogyc StaffSTORY ParticipantsEXE Anarchists

54. “The Mission Business gave us a
view not only into what we want
from our new technologies, but
why we want it.
!
It’s one thing to read a science fiction short story
about the future or a comic book based on science
fact that explores the human implications of science,
but it’s very much another sensation when someone
hands you a science fiction prototype and asks you to
put it in your mouth.
!
That’s what imagining the future can do. It’s the role
that science fiction prototyping can play in the design
of the future, the design of all of our tomorrows.”
Brian David Johnson, Intel’s Futurist
reviewing Shadowfall for Computer Magazine

56. THEATRE
Performance
Social storytelling
Environment design

57. GAMES
Interaction Design
Reward Structure
Guided Exploration

58. TRANSMEDIA
Physical/virtual
feedback loops to hook
participants.

59. COMMUNITY
Reward existing fans with
a remarkable trip down
the rabbit hole.

60. TAKEAWAY
Build shareable,
personalized artifacts that
extend the experience.

61. How to Play

64. http://goo.gl/fkY3k8
BUT WAIT… THERE’S A SURVEY!
WHAT WAS YOUR EXPERIENCE WITH

65. TREVOR HALDENBY
DESIGNER / STRATEGIST / TIME TRAVELER
@TREVVER TREVOR@THEMISSION.biZ
APF PRODEV SEMINAR 2014