Yacht Brokerage online solution presentation by Latitude 26

1. L AT I T U D E 26
Yachting SolutionS
Professional Grade
YA C H T B R O K E R S
YA C H T D E A L E R S
YA C H T S M A N U FA C T U R E R S
Miami - London - Zurich

2. What are Your optionS?
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
H elping Yo u M ake THe
All our online applications are integrateD MoDules
designed for a particular vertical All our solutions adopt the same core
market. It allows us to develop structure allowing for code stability.
“custom applications“ fitting perfectly Separate modules allow to manage the
the needs of our clients. Great care in leads, communication with clients and
analysing the market for a particular presentation of featured listings on the
application was taken. Our solutions site.
come with pre-loaded validation
tables (countries,states,yacht controlleD Process
manufacturers,engines Our applications allow clients using
manufactures,equipment...) allowing our solutions to follow a clear process
to present a turnkey solution. and share responsibilities or access
between different levels of staff.
DesigneD for Vertical Markets
Designed for ease of use as well
as being a pleasure to the eye, our
solutions are multi-dimensional and
packed with features, tools and support
unavailable in standard packaged
solutions. We created a “custom“
application for a vertical market
bundled with features only found in
custom solutions.

3. ONLINE SOLUTIONS
Yacht BrokerS/DealerS Yachting portal charter reServation
This application allows yacht This application allows yacht This application allows yacht
brokers and dealers to brokers and dealers to brokers and dealers to
maintain and promote online maintain and promote online maintain and promote online
their inventory or listings their inventory or listings their inventory or listings
under their domain name. This under their domain name. This under their domain name. This
solution allows them as well to solution allows them as well to solution allows them as well to
provide feeds to other sites to provide feeds to other sites to provide feeds to other sites to
increase visibility and traffic. increase visibility and traffic. increase visibility and traffic.
R igHT C HoiCes .
Niche Markets specialists
We are specialists in advanced development
solutions and high-
end, high-value
product and service “Simple, powerful, quick
presentations, and intuitive… ”
with a unique
perspective and
experience in niche
markets. We have
an intimate knowledge of the international
boating, yachting, and real estate products
and markets.
iNterNatioNal Markets kNowledge
Our offices in the USA and Europe allow us
to understand both markets. We take pride in Call us today to START your project
establishing a solid business relationship with Zurich, Switzerland
the customers products, services and needs.
+ 41 (0)91 210-2109

4. Yacht BrokerS/DealerS - preSentation
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
onl ine YaCHT l isTings
The Yacht Brokers/Dealers application Manage listings anD iMages
was designed and developed to The reason why a lot of brokers and
answer the needs of professional dealers choose to publish their listings
brokers and dealers in terms of listings on third party websites is that they do
maintenance and promotion. not always have in-house staff familiar
with the internet and they do not want
ProMote your branD anD website
to manage their own website. Our
One of the common marketing
solutions present a very easy to use
mistake made by a broker or dealer
interface and allows average internet
is to use third party websites to list
users to maintain their listings.
their inventory. The end result is
that brokers and dealers do not get Manage leaDs anD requests
any visibility and brand recognition. The main challenge when receiving
Even though they pay every month a leads is to be able to manage them
sizeable amount of money to a third efficiently and rapidly. Our lead
party websites, their company visibility management module allows to store
will end as soon as they stop paying all lead requests directly in a table to
for the listings. The right strategy is to be always accessible online. As well
first maintain and promote listings on follow-ups with the user are saved
the company website, then send feeds and follow-up criterias are available to
to thrid party websites. Search engines classify each request. A company can
will index the website and rank the really make a difference when requests
brand. are answered rapidly and efficiently.

5. ONLINE SOLUTIONS
Yacht BrokerS/DealerS
This application allows yacht
brokers and dealers to
maintain and promote online
their inventory or listings
under their domain name. This
solution allows them as well to
provide feeds to other sites to
increase visibility and traffic.
M anageMenT .
priNt oN deMaNd pdF brochures
Our solutions allow a user to request online a
brochure for a particular listing. The brochure
will be generated
on-the-fly by “Increase leads, Improve
the server based response time, Increase
on a template, closing ratios, improve
and immediately customer satisfaction”
emailed to the user.
The contacts of the
user are saved in the lead generation module.
You can then see at anytime who requested
information and you can follow-up.
oNliNe MagaziNe layout StyleS
Our solutions use a theme based system. It
allows to create every month a new issue of Call us today to START your project
your site like you would do for a magazine and
Miami, FL , USA
a newsletter. The simple interface allows you to
select the yachts to be placed on the home page, +1 (305) 394-9652
add content like events or shows you will be
attending.

6. Yacht BrokerS/DealerS - FeatureS
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
Bui ld Yo uR B Rand !
aDMinistration features (Partial list)
Administration Component Allows to manage the entire application through a web
browser.
Application configuration Application includes a parameters panel allowing to change
settings at the application or content level
Listings Management Complete listing management module. allows to change
specifications, amenities, upload images.
Validation tables management The application includes many validation (country, state,
manufacturers, quick entry...). It brongs very good data
integrity to the information.
Permissions Management Permissions for registered users, staff, administrators can
be adjusted
Listing Layouts Allows to select tabs and fields presented in the listing
template. You can define as many templates as necessary:
power boats, sailboats, equipment....
Images & videos Gallery Allows to upload images (automatic resizing and water-
mark). video in flv format or call from youtube.

7. ONLINE SOLUTIONS
coMMunication features
Fax over the internet platform If you want to have the possibility to fax brochures or other
documents to users, a fax platform integration is available.
There is an additional cost to use the platform.
SMS over the internet If you want to have the possibility to send sms messages,
an integration with a sms platform is available. There is an
additional cost to use the sms message platform.
M aRkeT Yo uR WeBsiTe.
Marketing & ProMotion features (Partial list)
Newsletter module Allows to manage users registering to receive a newsletter.
you can design a newsltter every month and email it to the
subscribers.
Print-On-Demand PDF Users can request a brochure about a specific listing or a
complete magazine of all listing (max 50 listings). The pdf
will be generated on demand and the contact information
from the requester will be saved in the leads table.
RSS Feeds RSS Feeds are a very good way to increase dramatically
the traffic to a site. Listings are posted automatically to dif-
ferent feed aggregators. Feeds by broker,manufacturer...
Web Services API A web service API allows to post listings automatically to
(september 2009) sites like backpage, google base, oodle... You can select to
post listing images to facebook and your videos to youtube.
All this “viral marketing“ will increase traffic to your site.
SEOs configuration module This module allows to change parameters concerning the
generation of the urls and the metatags information.
Automatic listing to Network Latitude 26 manages a network of over 40 web sites tar-
(september 2009) getting the yachting industry. Your listings can be posted
without charge to our network. It will increase traffic.
Widget and flyer management This module generates html code specific to posting to
(october 2009) craigslist. You can simply cut and paste.
The code for a flash widget allows to place your listings
on any site and it will call and present your listings on the
page.

8. Yacht BrokerS/DealerS - FeatureS
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
Bui ld Yo uR B Rand !
listings, staff & leaDs ManageMent features (Partial list)
Listings Management Allows to manage all listings through a web browser. Main-
tenance screens include several filtering modes and search
function to locate easily a listing. Listings status follow the
life cycle: inactive, published, sold, archived.
Leads Management All online requests are recorded in the leads table. As well
an email notification is sent to the staff person responsible
for handling the online requests in the company: broker,
manager, assistant... Management dashboard is available
to track the number of requests received and the average
time to answer. Quality of services indicators track the
response time.
Staff Management Individual Brokers are able to view and maintain their own
listings. Managers can view, manage and maintain the list-
ing of brokers under their responsbility.
Private Messaging A private messaging module allows to communicate in-
(september 2009) side the application. ie brokers can communicate between
themselves. Registered leads can communicate with bro-
kers and management. This private messaging module al-
lows to avoid the problem frequently encountered where a
recipient does not receive an email because it was blocked
by spam filters on the ISP server.

9. ONLINE SOLUTIONS
M aRkeT Yo uR WeBsiTe.
“Clear and simple
interface, powerful
marketing features.”

10. Yacht BrokerS/DealerS - FeatureS
Helping you make the right choices.
VeRsio ns
stanDarD features coMMon to all Versions
Administration Front-End and Back end administration. Allows multiple brokers
managing their listings in the front end.
Leads Management All Pre-loaded templates for Sailboats, Power Yachts. Fields and
tabs can be published or unpublished from the backend. Flexible
layout.
Yacht library Over 110 validations pre-loaded: yacht make , engine make, elec-
tronic, electrical.... offering a turnkey solution.
Sales Cycle Built-in Sales cycle allowing to categorizes the yachts : for sale/
contract pending/sold. Sales cycle steps can be modifiedbased on
the company’s process.
Brokers Contacts Brokers, Brokerage companies have an extended set of fields in
order to enter all their contact information. Offices location and
contacts management is included for brokerage companies with
several locations.
Lead Management Different Online forms allow site visitors to request more informa-
tion, a yacht visit, financing... All the requests are saved in tables.
email notifications are sent to brokers and broker can process the
request accordingly.
Forms Builder All Online forms are linked to a data dictionary allowing to add or
change fields for a specific forms.
Bulk Images Upload Images are uploaded through a flash utility allowing for the bulk
upload and resizing of the listing images without timeout.
Mini Site Provides a short url to have direct access to the yacht broker/deal-
er listings and presentation. (scheduled release may 2009). The
presentation module allows to present the brokerage company and
broker contact details as well at the accreditations.

11. ONLINE SOLUTIONS
This solution allows a yacht broker/dealer company to manage and promote online an inventory of
new and used boats. The solution includes already custom templates for motor yachts, sailboats
and equipment. It allows to present professionally the inventory while giving a very quick ad easy
management interface to the brokers and dealers. A lead management area gives the opportunity to
brokers to manage quickly the requests while keeping an history.
C oMpaRison
features coMParison between Versions
Features Light Version Standard Version Corporate Version
PDF Generation Flyer 2 Pages. Flyer 2 Pages & Flyer 2 Pages & Book-
Booklet 10 pages. let 10 pages. Custom
front and backpage
with company logo
Feed Generation Site/Broker/Brokerage Site/Broker/Broker- Site/Broker/Brokerage
Company. age Company. Build Company. Build cus-
custom feed feature tom feed feature
Flyer Generation 1 Standard Template. Custom template Custom template
Posted to 15 sites automat- with logo. Posted to with logo. Flash Wid-
ically. (number of sites will 25 sites automati- get Posted to 25
increase over time to pro- cally + Craigslist sites automatically +
vide maximum exposure) manually. (number Craigslist manually.
of sites will in- (number of sites will
crease over time to increase over time
provide maximum to provide maximum
exposure) exposure)
CRM Integration SurgarCrm Integra-
tion: allows to send
all lead, financing,
insurance, trans-
port requests to the
SugarCrm application
through a web service.
The Yacht Broker/Dealers solution is now available in 3 versions. The Lite version is the perfect entry
level solution for yacht brokers or yacht brokerage companies. They will have a turnkey solution with a
set of features found only in custom solutions.

12. YA C H T B R O K E R S
YA C H T D E A L E R S
YA C H T C H A R T E R R E S E RVAT I O N
DOCKS & SLIPS
CREW MANAGEMENT
Contact us at
L AT I T U D E 2 6
Miami: +1 (305) 394-9652 , USA latitude 26 is made up of a
dedicated team of individuals
with years of international
London: +44 (0)20 7078 4226 , UK marine experience, together
with professional designers,
developers and advertising
Zurich: +41 (0)91 210-2109 , CH personnel. We work closely
with clients to see all projects
undertaken to successful
Latitude 26 Ltd fruition. the team members
145-157 St John Street - London, UK of latitude 26 have been
involved in the international
marine industry since 1987.
www.latitude26.co.uk Having been a part of
events and yacht shows
email: support@latitude26.co.uk including the Fort lauderdale
International Boat Show, the
Miami Boat Show and more.