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S1 Music Video Analysis - Goodwin

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Media Studies
Media Studies

By Charm, Conor, Josh & Gerald

EducationEntertainment & HumorTechnology
1 of 8
Wale ft. Lady Ga Ga - Chillin By Charmaine, Conor, Josh & Gerald http://www.youtube.com/watch?v=xbNyqtl99R0
Genre Characteristics Hip-Hop video ,[object Object]
Clothes
Objectification of women – women in club (sit on his lap) & Lady Ga Ga - (slightly),[object Object]
Music & Visuals Edited to the beat of the music. ,[object Object]
When he says ‘Wale’ three times the footage plays and jumps back to the beat (which reinforces who he is making him memorable, meeting the demands of the record label).,[object Object]
Demands of the Record Label Close-ups of artists. Direct gaze. Performance and narrative based video concept. Shows the artists names in opening credits.
Representation of the Artist Lots of clothes – walk in wordrobe shot (suggest wealthy). Drives expensives cars (wealth). Surrounded by groups of people (assumed friends – suggests popularity). Reference to Martin Luther King ‘I have a dream’ banner (implies artist is great, powerful and a leader).

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S1 Music Video Analysis - Goodwin

  • 1. Wale ft. Lady Ga Ga - Chillin By Charmaine, Conor, Josh & Gerald http://www.youtube.com/watch?v=xbNyqtl99R0
  • 2.
  • 4.
  • 5.
  • 6.
  • 7. Demands of the Record Label Close-ups of artists. Direct gaze. Performance and narrative based video concept. Shows the artists names in opening credits.
  • 8. Representation of the Artist Lots of clothes – walk in wordrobe shot (suggest wealthy). Drives expensives cars (wealth). Surrounded by groups of people (assumed friends – suggests popularity). Reference to Martin Luther King ‘I have a dream’ banner (implies artist is great, powerful and a leader).
  • 9. Notions of Looking Other ‘friends’ in the video with the artist. The artist is filmed in his wardrobe so it’s as if you’re watching him in his house. He is filmed in his car through the car window.