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1. Social Media Marketing
2011. 1.

24. Why?

30. It’s Social Media Marketing

31. But,
Many CEOs
don’t like
Social Media

32. Why?

33. 1:“ ”
?
49% 51%
260 , TWI Survey,

34. Company don’t control message

35. -

36. ,

37. 0 22.50 45.00 67.50 90.00
4.0
4.0
Bazaarvoice & KellyFay Group
90% 4.3
10 9

38. 6
10 9
5 4

39. !

40. LG ‘ ’
LG !!!

42. 2:“ ”

43. 2:“ ”

44. 2:“ ”

45. 2:“ ”

46. 2:“ ”

47. 2:“ ”

48. 3:
ROI
Return
On
Investment

49. 30”
$ 200 ~ 600 thousand

50. ∞
$ Under 200 thousand
But, It need relationship

51. Short
Advertisement

52. Continue
Social Media & Relationship

53. Social Media Marketing is
Relationship Power
It must Continue...

54. ROI
Risk
Of
Inaction

55. Social Media Marketing Process

56. 1.

58. 2.

59. Who is Influencer?

60. ?
Social Media Marketing is all about Relationship

61. Who is Connector?

62. !
?
?
, ?
‘ ’

63. 3.

65. 1. Blog

66. 1. Blog
‘ ’
Basecamp

67. 1. Blog

68. 2. Twitter
‘140 ’,
11’ 1 220

69. 2. Twitter
Follow
‘RT’

70. 2. Twitter
Follow RT Event
6,100

71. 3. Facebook
World Best Social Network Service

72. 3. Facebook
SNS
Known People Network
‘Like Button’ Social Plugin Effect
Most Powerful Channel

73. 4.Youtube
2ND Largest Search Engine

74. 4.Youtube
2
‘ ’‘ ’
Youtube

78. 5. Flickr
Yahoo!
50
CCL

79. 6. Community
,
Ambassador

80. 6. Community
‘Support’
Royal Customer Ambassador !

81. 6. Community
Casestudy : LEGO

82. Imperial Star Destroyer
3,104 Blocks, $ 299
But, Most Popular Product

83. LUGNET

84. LEGO : LEGO Ambassadors
$ 200thousand Per Year

85. 25 LEGO Ambassadors
100 Human Networks
2,500 AFOL(Adult Fan of LEGO)
1,000 AFOL buy LEGO every year
500,000 LEGO sales to AFOL

86. ?

87. 4.

88. 5

89. 1. ?

90. 2. ?
Andes Beer tell Man’s Freetime for Beer

91. 3. ?
Storytelling Human Voice

92. 4. ?

93. ‘ ’ ‘
VS

94. 5. ?

95. ROI

96. ROI
How many? How Often?

97. Traditional
Marketing Funnel
- - - -

98. New
Marketing Funnel
Social Conversation
Social Conversation
Social Conversation
Awareness , Social Power AD Power

99. , ,
Follower, Fan Follower, Fan
etc... etc...

100. ,

101. 1.
Relationship Management
Marketing, PR

102. 2.
Relationship Management is not easy
,

103. Last 5 weeks

104. How feel this Class?

105. Interest?

106. Loose?

107. Useful Knowledge... I hope

108. Thanks For
Listen Attention

109. ...
http://slideshare.net/longway2

110. Thank You
For Your Attention
http://Socialnmedia.com
@sun4in
longway84@gmail.com