4. STRATEGY
As for the store opening: we need to be
practical, prompt and keep up with
low investment.
We want to be very effective and get group
involvement with the target.
5. TARGET
Advertise the new HUGO BOSS Store
at Shopping Iguatemi JK;
Add value to HUGO BOSS’s brand;
Introduce the HUGO BOSS women’s collection;
6. OBJETIVOS MECHANICS
A male model dressed-up in HUGO BOSS’s outfit will be
• Divulgar a nova loja HUGO BOSS no Shopping Iguatemi JK;
featuring a very important customer and will be visiting
selected coffe shops of São Paulo, advertising the Grand
• Valorizar a marca HUGO BOSS;Opening of the HUGO BOSS store.
7. MECHANICS
A female model dressed in Hugo Boss will follow the man
model in the coffe shops. The female audience, often
comment on the clothes of others around then. The models
together will attract attention and generate curiosity.
10. The models will drive through selected and premium
areas of Sao Paulo in a convertible.
11. The car will park in front of selected coffee shops and the models will be
sitting at a reserved table.
12. One might ask why we are targeting these selected coffee shops?
HUGO BOSS’ target will be there.
13. The models enters the coffee shops holding
large HUGO BOSS’ shopping bags with
the purpose of advertising the new HB store
at SHOPPING IGUATEMI JK.
14. A few minutes later, will offered a cup of coffee along with a special
invitation to every table.
15. The invitation will be produced with special material, reflecting the
standard of sophistication and style expected by the public.
16. CONCLUSION
It is our goal to create a buzz within the target
audience by displaying the magnificence and
elegance of the HUGO BOSS brand with a
simple and yet efficient promo action.
17. Thank You ;)
R. Medeiros de Albuquerque, 420
Vila Madalena - São Paulo - SP
11.3441.8161
