2. First industry steps
∗ When Scratch cards first emerged to the online world,
back around 2004, many people in the industry
expressed their doubts about the success of such a
game in a virtual format
3. First industry steps
∗ The objections to this online game varied from a
disbelief that anyone would enjoy engaging in
scratching a card over a screen to technical aspects
around the winning odds that would need to be
profitable to both online scratch cards providers and
the players
4. Audience acceptance
∗ Contrary to the common opinion, online scratch
cards have not only managed to become a played
game on the net, but also became one of the most
popular games online.
Among the most popular
scratch card brands:
http://www.winnings.com
5. Branding
∗ From the very beginning the publishers of online
scratch cards knew that they wanted to distinguish
this game from classical online casino games. A new
category was created with a more casual sense to it –
Soft Gaming
6. Scratch card Trends
∗ Google trends shows a distinct rise in the search
volume of scratch cards. But of course, not all of
these were looking to play scratch cards on the web
7. Scratch cards Trends
∗ In fact, the phrase ‘online scratch cards’ was starting
to show presence only at mid 2006, about 2.5 years
after its first launch
8. Branded Games
∗ The publishers of the games were aware of the fast
growth of the game’s popularity and of course were
interested to explore new ways to help it grow even
more. One of the ways to do this was using branded
games, very similarly to online slot games with their
Spiderman and Batman themes
9. Branded Games
∗ New scratch card gams such as Monopoly scratch
cards or the Bold and the Beautiful scratch cards were
launched and promoted
10. Branded Games
∗ It is still too early to see if these types of games will
bring those publishers the desired outcome of a much
broader spread. Buy judging by the effect those
brands had, and still have, on online slot games, we
can predict a good outcome here too
11. Online Scratch Cards
∗ When it comes to the prediction of online games, it’s
not an exact science. However, in the meantime it is
fairly safe to say that online scratch cards are here to
stay
