This document introduces Passport, a global strategic intelligence service from Euromonitor International. Passport provides a comprehensive picture of commercial environments through industry, country, and consumer data and analysis. It supports decision-making across corporate strategy, product management, competition, and more. Passport offers consistent methodology, rigorous validation, and in-depth research across countries and industries to deliver accurate insights.

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PASSPORT
YOUR GATEWAY TO GLOBAL
STRATEGIC INTELLIGENCE
LORETA LINGYTE
MARCH 14, 2011
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EUROMONITOR INTERNATIONAL
MAKING SENSE OF GLOBAL MARKETS
PASSPORT
SUPPORTING YOUR DECISION MAKING
INDUSTRIES, COUNTRIES, CONSUMERS
A COMPLETE INTELLIGENCE SERVICE
OUR RESEARCH APPROACH
DEPTH, CONSISTENCY, INSIGHT
Q&A AND DEMONSTRATION
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4. PASSPORT
EUROMONITOR INTERNATIONAL 4
 A trusted business intelligence source
 Helping clients make informed decisions
 Consumer-focused: industries, countries,
consumers
 Subscription services and custom research
 800 analysts in 80 countries
 Regional research hubs and industry specialist
client support teams
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5. PASSPORT
OVERVIEW OF PASSPORT 5
What is it? What is it for? What’s in it?
 Gateway to global strategy  A complete picture of the  Statistics, reports, comment
intelligence commercial environment  4,000 products and services
 Common information  Monitor your markets, related  115 million data points
architecture for your entire industries, operating conditions,
 17,000 full text reports: global,
organisation consumer trends
regional, country, company
 Industry-standard data and  More efficient information use
analysis
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6. PASSPORT
SUPPORTING YOUR DECISION MAKING 6
 Corporate strategy planning
 Product and brand management
 Consumer insights
 Competition strategies
 Channel and customer management
 Supplier relations
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7. PASSPORT
INDUSTRIES 7
MARKET PERFORMANCE TRENDS AND DRIVERS
Observe Apply
 Consumer markets  Review market trends
 Service markets  Update competitor and M&A strategy
 B2B supply  Inform channel analysis
 Industrial markets  Identify growth opportunities
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8. PASSPORT
COUNTRIES 8
FACTORS INFLUENCING YOUR BUSINESS ENVIRONMENT
Observe Apply
 Economic indicators  Anticipate the macro outlook
 Energy and environment  Track specific underlying drivers
 Population trends  Monitor changing demographics
 Production and trade  Explore global business patterns
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9. PASSPORT
CONSUMERS 9
CONSUMER ATTITUDES, OPINIONS AND BEHAVIOUR
Observe Apply
 Household profiles  Profile your customers
 Income distribution  Understand cultural differences
 Lifestyle analysis  Define new consumer segments
 Social trends  Spot emerging trends
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10. PASSPORT
OUR RESEARCH APPROACH 10
Comparable definitions
and coverage
Consistent methodology Multiple sourcing for accuracy,
for all countries perspective and insight
In-depth research in each
Rigorous data validation
country: published data,
and cross country checks
opinion, analysis
Benefits from close Concurrent international
client relationships level research
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11. PASSPORT
CONCLUSION: WHY PASSPORT? 11
Company Research Delivery
 Leader in our field  Investment in quality research  Quality delivery systems
 Recognised, trusted brand  Truly global infrastructure  Hands-on client support
 Strong, credible source  Complete, detailed insights  Strong return on your research
investment
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THANK YOU FOR LISTENING
loreta.lingyte@euromonitor.com
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