The document summarizes a company called Lost in Translations that provides localization tools through two products: Mr. Locale, a cloud-based language management service, and Ms. Gaido, an online and social language learning service. The company was founded in 2012 with teams based in the US, Finland, China, and UK. The core management team includes the CEO, CTO, CDO, and other serial entrepreneurs and technology experts. Both products allow customers to manage language versions centrally in the cloud and provide tools for translation, learning, and maintaining language skills globally.

1. BE LOCAL
- GLOBALLY
11.10.2012 /// Mika Jordman, Co-Founder & CEO

2. “Our mission is to
offer tools to operate
locally around the
world.”
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3. COMPANY
• Founded in Delaware, USA, 01/2012
• Core team and most of the development resources are based
in Finland, China and UK
• Founded based on true need of localization and globalization
• Two products with common data and synergies
» Mr. Locale – a cloud based language management service
for localizing your web services and apps
» Ms. Gaido – Smart and social way of learning and
maintaining language skills online
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4. CORE MANAGEMENT TEAM
• Mika Jordman, Co-Founder & CEO
» From family of entrepreneur background. Being involved in
three start ups – two as a co-founder and board member.
Worked as a manager at Nokia with many years of experience
in sales operations management, change management and
sales & promotion of technical solutions. Currently studying
MBA.
• Niklas Laxtröm, Co-Founder & CTO
» Experienced MediaWiki developer, with special interest in i18n
(internationalization) and l10n (localization). Founder of
translatewiki.net. Interested in natural and programming
languages alike. Holds M.A. in Language Technology and has
written software over 10 years.
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5. CORE MANAGEMENT TEAM
• Marko Myllyaho, Co-Founder & CDO
» Experienced graphic designer specializing in visual
identities and publication design. Designed several high
quality brand & corporate identities and services for web.
• Tero Ahola, Software Guru
» Very experienced technology expert and coder.
Entrepreneur back ground – co-founded and sold
international technology company. ”The father” of Ms. Gaido
service.
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6. CORE MANAGEMENT TEAM
• Jouko Ahvenainen, Co-Founder & Chairman
» Serial-entrepreneur, chairman and board member in many
companies. Jouko has worked in teams to close several VC
deals (from 150k USD to 15M USD), and also closed many
large customer deals and been responsible for 40M USD
annual revenue.
• Valto Loikkanen & Markus Lampinen, Co-Founder &
advisor
» Both experienced international serial-entrepreneurs,
worked in Europe and US.
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7. 21.10.12 7

8. MR. LOCALE
• Language management service in cloud
» Cloud based service that software can use online or from cache
without any real modifications in software itself.
» Widget to translate / make corrections in real context.
» Extremely easy tool to maintain and edit language versions
centrally, in database, through widget or import and export
functions.
» Technically and commercially easy to start using.
» Translations can be done by customer or 3rd party e.g. automated
translations, translation communities or via partner translation
agencies.
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9. MR. LOCALE
Community
Community Website
Website
Agency
Agency Customer
Customer
App
App
Automated translation
Automated translation
All language data centrally in Mr. Locale
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10. MANAGE YOUR LANGUAGE VERSIONS CENTRALLY IN
CLOUD
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11. UNIQUE WIDGET – TRANSLATE & CORRECT ON TOP OF YOUR
CONTENT
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12. TRANSLATE YOURSELF OR LET US DO IT FOR YOU
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13. 21.10.12 13

14. MS. GAIDO
• Personal and social way to learn language
» Several years of development
» Web service for full learning experience and maintaining language
skills by hearing, seeing and doing
» Mobile app to sync & support studies while on-the-go
» Personal service (artificial intelligence) will follow student’s learning
and provides tests according to student’s progress
» Social learning with people all over the world – supporting teacher-
student(s) relationship
» Supports several languages
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15. MS. GAIDO
Social Learning
Personal Learning
On-the-go Learning
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16. LEARN BY SEEING, HEARING & DOING
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17. FAMILIARIZE, LEARN & TEST
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18. STATISTIC TO FOLLOW PROGRESS
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19. MOBILE APP
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20. Mika Jordman / CEO
mika@lostintranslations.com
+358 50 487 1955
www.lostintranslations.com