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An SEO Friendly Website Redesign Process - Tools, Tips and Techniques

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Website not performing? Learn how to go about re-designing and re-developing your website in a user friendly and search-engine friendly manner.

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SEO & the Website Redesign Process Traps, Tricks, Techniques & Tools Laurence O’Toole Director – AnalyticsSEO.com [email_address] + 44 208 977 4465 www.analyticsseo.com @analyticsseo www.websiteredevelopment.com
Who are we? ,[object Object],[object Object],[object Object],[object Object]
Website Redesign Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Redesign Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Google Malware Page
Typical Website Redesign Process Project Definition Site Structure Visual Design Site Development Test & Refine Launch
SEO & Website Redesign Process Project Scope Site Architecture Visual Design Site Development Test & Refine Launch Benchmarking Ongoing Updates Celebration + Website Analytics, SEO Analytics + Webmaster Tools + Website Analytics, SEO Analytics + User Tests & Survey Results + User Tests & Survey Results + Continuous Website & SEO monitoring + KPIs, Targets, Benchmarks Project Scope Benchmarking Ongoing Updates Celebration Test & Refine Launch Site Development Test & Refine Launch Visual Design Site Development Test & Refine Launch Project Scope Benchmarking Ongoing Updates Project Scope Benchmarking Celebration Ongoing Updates Project Scope Benchmarking Site Architecture Visual Design Site Development Test & Refine Launch
Project Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Useful questionnaires www.web-redesign.com
Project Scope: Analytics & Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Scope: SEO Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic SEO Site Audit
Competitive SEO Audit
Project Scope: Project Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmark Analytics Data
Example: Organic Breadth & Depth
Project Scope: Project Planning ,[object Object],[object Object],[object Object]
Site Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site Architecture
Visual Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Site Development
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Testing ,[object Object],[object Object],[object Object],[object Object]
 
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sorry, there’s just not enough time to cover all the tools you could use to support your re-launch.
Benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmark Ranking Data
Benchmark Ranking Data
Competitive League Table
Benchmark Analytics Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ongoing Site & SEO Development
SEO Website Redesign Process Tools
Celebration (Post-launch) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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