This comprehensive presentation covers all the basics of video marketing, including: Why use video marketing Video perception vs. reality Putting marketing videos within your reach Video tools, tips and best practices Easy and affordable ways to get started

1. VIDEO MARKETING:
The Fast Track to Visibility,
Credibility and Profitability

2. WHAT WE’LL COVER…
 Why use video marketing
 Video perception vs. reality
 Putting marketing videos within your reach
 Video tools, tips and best practices
 Easy and affordable ways to get started

3. LOU WHO?
 20+ years in the TV business (Fox, E! Entertainment TV)
 Have been doing video marketing since before YouTube!
 Experienced marketing and branding executive

4. VIDEO MARKETING ROCKS!
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience

5. WHY USE VIDEO?

6. WHY USE VIDEO?

7. WHY USE VIDEO?

8. WHY USE VIDEO?

9. VIDEO IS THE FUTURE
 It’s time to lead, follow or get out of the way!

10. THE VIDEO/PROFIT CONNECTION
 Use video to establish an immediate, personal and powerful
connection to your clients and prospects
 Video accelerates the sales process
 Video dramatically increases the “know, like & trust” factor
 Video breaks through the clutter and makes you more
memorable…
© Lou Bortone

11. VIDEO MYTHS & MISCONCEPTIONS:
Perception Reality
 Video is too techie  It couldn’t be simpler
 Video is expensive  Most tools are free!
 Video needs to be slick  Content trumps quality
 YouTube is for kids  YouTube is mainstream

12. SPEAKING OF YOUTUBE…
 Second largest search engine
 Broad demographics (18 – 54)
 2 BILLION views per day!
 35 hours of content uploaded every minute
 94 of AdAge’s Top 100 advertisers have run
campaigns on YouTube

13. QUICK TIP:
 Maximize YouTube
 Optimize the latest changes to YouTube
 Customize and organize your channel
 Use YouTube sharing for leverage

14. YOUTUBE 101
 Be consistent – One & Done doesn’t work
 Always include a compelling call to action
 Upload right – Keywords in title, etc.
 Add captions/annotations
 Edit if necessary – right on YouTube
 Share to Facebook, Twitter, etc.

21. PUTTING MARKETING VIDEOS WITHIN YOUR REACH
 It’s easier than you think!
 Most tools are low or no cost
 The “low-hanging fruit” of video marketing
 Easy ways to get started…

22. 5 WAYS TO MAKE COOL VIDEOS #1
 PowerPoint to Video
 Create your PowerPoint
 Use Keynote if you’re on a Mac
 On PC: Go to “Slide Show” Record Narration
 Record finished presentation on Camtasia
(optional)
 On a Mac: Even easier!
 Save as a video file

23. ADD YOUR VOICE!

24. KEYNOTE FOR MAC

25. 5 WAYS TO MAKE COOL VIDEOS #2
 Share with the world via Slideshare.net
 SlideShare: A sleeping giant!
 Just acquired by LinkedIn
 Upload any PPT or PDF presentation
 Free and easy-peasy!
 Add to your LinkedIn profile
 Secret Tip: You can also upload Videos!
 Massive exposure!

26. SLIDESHARE.NET

27. SLIDESHARE HOME

28. JUST ADD VIDEO!

29. CONNECT TO LINKEDIN!

30. 5 WAYS TO MAKE COOL VIDEOS #3
 Impress with Prezi.com
 “Moving” presentations
 Makes presentations more dynamic
 Easy to use – start with templates
 Share to Twitter & Facebook
 iPad version

31. PREZI: “MOVING” PRESENTATIONS
© Lou Bortone

33. 5 WAYS TO MAKE COOL VIDEOS #4
 Montage Mojo with Animoto & Company
 Use an easy video creation site
 Animoto.com
 OneTrueMedia.com
 SlideMotion.com
 Stupeflix.com

34. ANIMOTO.COM ROCKS!
•Free photo/video site for :30 vids
© Lou Bortone

36. SLIDEMOTION.COM

37. STUPEFILX.COM

38. ONETRUEMEDIA.COM

39. 5 WAYS TO MAKE COOL VIDEOS #5
 You type, they talk…
 Let your cartoon characters do the talking!
 Text to voice websites
 Limited only by your imagination
 Two sites are GoAnimate.com & Xtranormal.com

40. GOANIMATE.COM

41. GOANIMATE.COM

42. XTRANORMAL.COM

43. XTRANORMAL.COM

44. XTRANORMAL.COM

45. MORE VIDEO TOOLS AND TIPS…
 Best “first” video?
 Talking head vs. Screencast videos
 Easy ways to engage your customers
 What about webcasting?
 Using “Social Video”

46. QUICK TIP:
 Start with a simple “welcome” video
 Just use your webcam
 Short and informal is fine (1-minute)
 Give your “who and do what” statement
 Invite them in! (opt-in box)
 Use on your home page
 Can also be used on your “about me” page

47. WELCOME VIDEO

48. WELCOME VIDEO

49. TALKING HEAD VS. SCREENCAST
Talking Head Screencast
• Best for personal vids • Best for demo vids
• About Me pages • Training or instruction
• Welcome video • Longer sales videos
• Tips series/cred • PowerPoint to video
• Pitching a service • Pitching a product
© Lou Bortone www.LouBortone.com

50. QUICK TIP:
 Engage with Video Email
 Video in email can double your email open rates!
 According to Small Business Trends, Video in email
increases click through rates by a whopping 96%!
 Want more response?
Put video in your email!
 Two free ways to do that include:
 mailVu.com and Eyejot.com

51. VIDEO EMAIL OPTIONS
© Lou Bortone www.LouBortone.com

52. MAILVU.COM

53. © Lou Bortone www.LouBortone.com

54. QUICK TIP:
 Leverage your time with “Social Video”
 Share your videos to Facebook, Twitter, Google+
 Make your videos more “shareable”
 “Share the love” with Facebook
 YouTube makes one-click sharing easy

56. Don’t forget Facebook!

57. QUICK TIP:
 Connect with Webcasting
 Live stream video viewing is up by 648% this year!
(comScore)
 You can launch your own Web TV channel
instantly (free!)
 Go live on the web anytime, anywhere
 Two big players are Ustream.tv and Livestream.com

58. LIVESTREAM IN ACTION
 Elizabeth Marshall’s Live Webcast
© Lou Bortone www.LouBortone.com

59. LIVE WEBCASTS
 Your Own Web TV Show!
• www.Oovoo.com

60. QUICK TIP:
 Plan ahead with a Video Editorial Calendar
 Create a Video Marketing Plan based on your
business objectives
 Integrate video into your existing marketing plans
 Be more strategic with video!
 Free calendar template available at:
http://www.loubortone.com

61. VIDEO EDITORIAL CALENDAR

62. VIDEO MARKETING
STRATEGY
 Reality Check: All of this
is useless without a
PLAN!

63. VIDEO MARKETING STRATEGY
• Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog posts, etc.
© Lou Bortone

64. ACTION STEPS: (DO THIS STUFF!)
 Create an informal “welcome” video
 Set up a free account on YouTube
 Record and send a video email (it’s easy!)
 Visit www.LouBortone.com for more tips
 Contact me if you need help!

65. LET’S CONNECT!
 lou@loubortone.com
 www.LouBortone.com
 www.TwitterLou.com
 www.FacebookLou.com