How big brands can use store websites to drive local marketing and sales.

1. LoudClick Enterprise How big brands can use store websites to drive local marketing and sales

2. The Customer Relationship Customer relationships and transactions occur at a local level At the local store With store employees CUSTOMERS BOSTON DALLAS MPLS ST. PAUL

3. The Brand CUSTOMERS Customer relationships on the web are directly with corporate With a place they’ve never been With people they’ve never met BOSTON DALLAS MPLS ST. PAUL Corporate Website

4. What if customers had the same relationships online as they have offline?

5. Store Websites CUSTOMERS The web becomes about personal connections With real people we know With real places we go BOSTON DALLAS MPLS ST. PAUL Corporate Website

6. Corporate Syndication CUSTOMERS The corporate website becomes a broadcast platform syndicating content to hundreds of local websites Corporate info, news and campaigns originate on corporate website and are broadcast to all store websites Brand consistency is maintained across all stores Corporate has ultimate control over messaging & content BOSTON DALLAS MPLS ST. PAUL Corporate Website

7. Video Demo: Corporate syndication

8. Corporate Benefits Corporate web footprint increases from one website to hundreds of web properties with thousands of pages of content Corporate maintains control over all store website branding, design & content Corporate demonstrates a belief in their stores, managers & employees

9. Video Demo: Employee Engagement

10. Store Benefits Stores are given a marketing tool essential for any small business today Social media connections & content is local, authentic and relevant to customers Store website becomes the “home-base” promoted through social media, email & RSS Stores are able to customize their website for their local market Local campaigns are targeted & result in higher redemption

11. The Business Case for Local Websites

12. Corporate Profile Reindeer Coffee: 500 Stores $250,000,000 annual sales 5,000+ employees

13. Local Store Minneapolis Location: $500k annual sales 10employees

14. Video Demo: Local Marketing

16. RSS feed

17. Twitter

18. FacebookStore Reach 200 Subscribers 86 Subscribers 38 Followers 56 Fans Total Store Reach 380 People

20. FacebookAngela Avery John 33 Followers 42 Followers 50 Followers 92 Friends 120 Friends 200 Friends Employee Reach = 537 People

21. Total Reach Store Reach = 380 Employee Reach = 537 ------------------------ Total Reach = 917

22. Results Store Sales 917 people receive update 68 store visits (7.5%) $5 average customer visit $340 additional sales from this campaign

24. 15.86% increase in annual sales

26. 15.86% increase in sales

28. 5% conversion rate (new followers)

29. 7.5% redemption rate (purchases)

31. Community connection

32. Improved franchisee relations

33. Stronger franchise offering

34. Positive press opportunity

36. LoudClick websites are mash-ups of local, regional and corporate content

37. Corporate Content

38. Local Content

39. Provides multiple syndication possibilities

40. Syndicated Content

41. Syndicated Content Corporate Website Syndication Store Website Store Website

42. Syndicated Content v Store Website Corporate Website Syndication

43. While providing consistent look and feel across all store websites

44. Consistent Branding Minneapolis Store Website St. Paul Store Website

45. LoudClick even provides multiple layers of collaboration

46. Local Store Content Updated by Store Manager

47. Local Employee Content Updated by Store Employees Published by Store Manager

48. Local Customer Content Updated by Store Customers Published by Store Manager

49. LoudClick helps you determine the appropriate levels of collaboration & syndication

51. 100% Managed Technology, Infrastructure & Operations

52. Social media API integration

53. Simple, easy-to-use interface

54. Private Branding

55. Proven Technology

56. Thousands of Websites

59. Social media training

60. Search engine marketing training

61. Content development best practices

62. Live support

63. Corporate reporting

65. Contact LoudClick LoudClick, Inc. http://loudclick.net/ http://loudclick.net/ContactInfo.aspx 612.208.3788