Optimise your use of data for B2B Marketing: Find new customers, create targeted lists and enrich your own data Tony Pringle, BvD's MD for the UK discusses the relevance of external data for B2B marketing. What’s available and how is it sourced? He explains how integrating this data with your own CRM system can make you more efficient. He discusses what’s involved in an integration project, what are the benefits and what results can you expect?

1. Optimise how you use data for B2B marketing Find new customers, create targeted lists and enrich your own data Tony Pringle Managing Director Bureau van Dijk - UK & Ireland

3. Global UK Europe

10. Data What’s out there and where does it come from?

21. Matching internal to external data The process of connecting records from an internal system (such as a CRM) to a data provider’s unique reference number

22. Matching Accuracy of matching drives the benefits • As accurate as possible • BvD in a CRM doesn’t get linked to Bureau van Dijk • Engaging in the process is a wise investment

26. Integration Leveraging the value of externally managed content by bringing it into your own data environment

27. Accessing data