This document provides advice for professional designers on how to lead effectively in their careers. It recommends designers to keep their work human-centered, find better clients by charging their worth, and set clear expectations. Designers are also advised to remove toxic energy, always be designing, emphasize design as a process over tools, and know when to say no to certain clients or projects.

3. proudly presents

4. HARD
CORE
advice
for any + all professional
DESIGNERS

5. BE
a leader

6. keepit
HUMAN

7. find
BETTER
CLIENTS

8. charge
WHAT
YOU’RE
WORTH

9. set &
manage
CLIENT
EXPECTATIONS

10. remove
&
ANY ALL
TOXIC
energy

11. ALW
AYS
be
designin’

12. remember

13. DESIGN
is aVERB

14. DESIGN
is INCLUSIVE
always
&
COLLABORATIVE

16. never be too scared
or apathetic to leave

17. always
interview

18. but when should
you leave?

19. life’s too short

20. this is business

21. serious business

22. this is your work

23. your portfolio

24. and business

25. is business

26. leverage
WORDS

27. know when to say

28. no

29. always
emphasize
PROCESSES

30. not
tools

31. learn, know
& teach
THE
LANGUAGE
of
DESIGN

33. THANK
YOU

34. stay in touch
ls@loususi.com |
@loususi +
@mostwantedesign