SlideShare une entreprise Scribd logo
1  sur  21
               Names                                     I.DManahil Al-Hassan        30062766     Ali Zaher Al-Taher          30071979Mayada Khalaf               30068944Salah Mufeed                 30080085 MARKETING GROUP  ASSIGNMENTASSIGNMENT# 2 Johnson & Johson’s Skin ID5/10/2009,[object Object],CONTENT ,[object Object],1.0INTRODUCTION ,[object Object],        1.1AIM OF THIS PROJECT,[object Object],        1.2COMPANY PROFILE ,[object Object],        1.2.1PRODUCTS OF JOHNSON AND JOHNSON ,[object Object],2.0NEUTROGENA SKIN iD ,[object Object],2.1CURRENT MARKETING MIX FOR NEUTROGENA SKIN iD ,[object Object],2.1.1Product Strategy: ,[object Object],2.1.2Pricing Strategy:,[object Object],2.1.3Promotion Strategy:  ,[object Object],2.1.4Place or Distribution Strategy:,[object Object],3.0MARKET ANALYSIS ,[object Object],3.1Neutrogena Skin iD’s Current Target Market ,[object Object],3.2Evaluating the basis of Neutrogena Skin iD target Market ,[object Object],4.0STRATEGIC ANALYSIS (SWOT analysis) ,[object Object],4.1INTERNAL ANALYSIS ,[object Object],4.2EXTERNAL ANALYSIS ,[object Object],5.0PROJECT RECOMMENDATION STRATEGIES ,[object Object],5.1.Market penetration via new products: ,[object Object],5.2Maximizing Sales Revenue ,[object Object],5.2.a. Home Delivery Service:  ,[object Object],5.2.b Installing KIOSKS in different areas :,[object Object],6.0ENVIRONMENTAL ANALYSIS OF J&J MARKET (PEST ANALYSIS) ,[object Object],CONCLUSION ,[object Object],REFERENCE,[object Object],1.0INTRODUCTION,[object Object],Johnson and Johnson has always been a company that stands ready to improve the quality of people’s everyday life. By offering products and information regarding baby care, skin and hair care, oral care, nutritionals, pain relief, topical care and much more, Johnson and Johnson has been able to create a well known when it comes to researching and developing meaningful innovation in health care within the Consumer lives. In the midst of all these high Research and Development (R&D), the possibility of seeing a failure results in new product development can never be overemphasized (Rossi, 2008).,[object Object],Considering the current trend and practice in satisfying customer, one name that has gained much ground is mass customization (Fogliatto & da Silveira, 2008). It has been proven that one-size-fits-all solutions does not necessary address the full needs of every customers, hence affecting customer satisfaction to a great degree (Addis & Holbrook, 2001). Most industries, especially IT industry, have used this tool to greatly empower consumers in the area of delivery specifically to what consumers wants. Despite the impressive milestone mass customization has delivered to many industries, the complicated nature of other industry’s deliverables like that of the cosmetic industry, has over the years offer full customizable products to customers (Kumar, 2005).,[object Object],As one of the leaders in the world cosmetics industry, Johnson and Johnson has proven its creativity by introducing a product line “Neutrogena Skin iD” which employs the mass customization concepts to ensure that each customer’s specific needs are met. So now, the question is why did we choose this product? What is special about it compared to general skin care products? The answer is simple, MASS CUSTOMIZATION. Since different people have different skin treatment, it is difficult for one product to be designed to satisfy everyone; therefore a dermatologist service is required in order to even make the right choice of cosmetics. Neutrogena Skin iD is an online portal for designed by Johnson and Johnson to acts a virtual dermatologist that will  recommend a complete Johnson and Johnson skin solution kit (one with the right amount of active ingredients to cleanse, treat and protect your skin) for users after they have answer a few questions about themselves and their skin.,[object Object],1.1AIM OF THIS PROJECT,[object Object],The aim of this paper is therefore to analyze the Neutrogena Skin iD from a marketing perspective, in order to recommend some ideas on how Johnson and Johnson can realized its corporate goals through Neutrogena Skin iD product line.,[object Object],1.2COMPANY PROFILE,[object Object],Johnson & Johnson was founded in 1886 more than 120 years ago on a revolutionary idea: Doctors and nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then, they brought the world new ideas and products that have transformed human health and well-being. Every invention, every product, every breakthrough has been powered by generations of employees who are inspired to make a difference.,[object Object],125095133350,[object Object],The founding Johnson brothers (from left, Robert Wood Johnson, James Wood Johnson, Edward Mead Johnson) who began the Company’s tradition of managing for the long term,[object Object],The company has experienced astonishing growth over more than a century. They’ve grown through innovative ideas, products and services that make a difference in people’s lives. And they’ve grown through global expansion,[object Object],Johnson & Johnson has more than 250 companies located in 57 countries around the world. The Family of Companies is organized into several business segments comprised of franchises and therapeutic categories.,[object Object],Vision statement: “Bringing Science to the Art of Healthy Living”,[object Object],J&J doesn't have a 
mission statement.
 Instead, they have a credo.,[object Object],Johnson and Johnson’s Credo,[object Object],14859001779905“We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit”,[object Object],.,[object Object],The Historic Chicago Operations,[object Object],-151130247015,[object Object],Plaster Making Machinery at Johnson & Johnson, 1912,[object Object],-1874520139700,[object Object],Old Advertising and Promotion collateral for Johnson and Johnson,[object Object],1.2.1PRODUCTS OF JOHNSON AND JOHNSON ,[object Object],333629010414019964402851155026660104140199803253454Consumer Products:,[object Object],Wound Care & TopicalsOral Health CareSkin & Hair CareBaby Care,[object Object],321945037401519939051244515925805124454824966353325,[object Object],Women's HealthVision CareNutritionalsOver-the-Counter Medicines,[object Object],Medical Devices & Diagnostics Products:,[object Object],This section delivers various technologies for doctors, nurses and hospitals operations in general. Some of the area of health that Johnson and Johnson caters for are Orthopaedics; Implants; Joint Replacements; Sports Medicine and Trauma;; and more.,[object Object],Prescription Products:,[object Object],882015588645Under this section, Johnson and Johnson has a variety of products that can be categorized in to 5 classes.,[object Object],2.0NEUTROGENA SKIN iD,[object Object],Neutrogena's Skin ID is one of the many innovations under the Skin and Hair Care section of Johnson and Johnson. Neutrogena's Skin ID is the first personalized acne solution clinically proven to stop 85% of emerging breakouts because it customized to specifically treat your skincare needs. Unlike other acne treatments, skin iD offers a comprehensive skin evaluation, and exclusive product line and an interactive Web site to treat acne needs on a individual basis.Over the year, this product line has become one of the most powerful acne products in the world cosmetic industry. Slowly loosening the tight grip that Proactiv (Neutrogena’s direct competitor) used to have in the acne (skin disease) cure industry. ,[object Object],Skin ID is one of the few products that tries to cater to the different skin type that each acne sufferer may have.  ,[object Object],2.1CURRENT MARKETING MIX FOR NEUTROGENA SKIN iD,[object Object],2.1.1Product Strategy:,[object Object],Relating the product strategy for Neutrogena's Skin ID to that of Ansoff’s Product/Market Grid, it could be said that Johnson and Johnson is using Neutrogena's Skin ID in highly differentiated (Product Development Strategy) way to dominate the current high competition in the cosmetic industry.,[object Object],Source: Adapted from Have, S., Have, W., Stevens, F., Elst, M. & Pol-Coyne, F. (2003), Key Management Models, Pearson Education Limited, Britain, p 10ProductDiversificationMarket DevelopmentMarket CurrentNewCurrentNewMarket PenetrationAnsoff’s Product/Market Grid,[object Object],1942852381210,[object Object],By identifying a customer’s skin type and thereafter providing them with unique numbers, Skin ID will recommend one  product from each of the three skin care category which attempt to treat acne according to the different skin types., thus ,[object Object],[object Object]
Acne Treatments category (contains 32 different products); and
Moisturizers category (contains 53 different products); -147205149307,[object Object],Sample of Neutrogena's Skin ID skin care products,[object Object],2.1.2Pricing Strategy:,[object Object],Although Johnson and Johnson is practicing differentiation strategy, its prices are still not still competitive to the average market price for skin care treatment. In other words, the recommended products given by the Neutrogena's Skin ID are neither priced so high nor so low. ,[object Object],The typical pricing strategy used in Neutrogena's Skin ID is the Bundle Pricing strategy (Petty et al., 2005). Here Johnson and Johnson bundles a group of products from all the three different categories and price it slightly lower, therefore making consumers perceive  Neutrogena's Skin ID has even cheaper than the market price sometimes.,[object Object],161290213360,[object Object],Sample Pricing for Neutrogena's Skin ID solution ,[object Object],2.1.3Promotion Strategy:,[object Object],3600 Integrated Marketing CommunicationDue to the new product development strategy being practiced by Johnson and Johnson, promotion and product awareness is considered as a major part of Neutrogena Skin iD’s marketing. In view of this, the promotion of Neutrogena Skin iD employs 3600 Integrated Marketing Communication to create more awareness to both prospective and existing consumers.,[object Object],470312321756,[object Object],.,[object Object],Sample Promotion Materials,[object Object],470312-2004,[object Object],User friendly web portal,[object Object],2.1.4Place or Distribution Strategy:,[object Object],4092286922803387185922803Currently all purchasing is done online and products are delivery is made to users address. Johnson and Johnson deployed this strategy to minimize the extra cost that could have been caused by many intermediaries, middlemen and distribution outlets. ,[object Object],Typical Distribution pathNeutrogena Skin iD distribution path,[object Object],Practicing this strategy also enables Neutrogena Skin iD obtain direct feedback on their product from customer which helps them to design new specific treatment to customer’s needs efficiently and effectively. ,[object Object],3.0MARKET ANALYSIS,[object Object],3.1Neutrogena Skin iD’s Current Target Market,[object Object],Neutrogena Skin iD sole goal is to dominate the global cosmetic industry using capitalizing on its ability to deliver personalized cosmetic solutions to different types of market. In order for Neutrogena Skin iD to achieve this global branding, its target market has been divided based on: ,[object Object],Geographic Segmentation: ,[object Object],Scientifically, different users in different geographic regions have different skin types. The introduction of Neutrogena Skin iD careful considered this factor, hence during the skin evaluation or diagnosis, users are expected to specify the geographic region they belong to. Due to this, the specific recommended Neutrogena Skin iD solutions are categorised based on the continent one belongs to, thus either Africa; Asia⁄Pacific; Europe; Latin America; Middle East; And North America.,[object Object],Demographic Segmentation: ,[object Object],Since Neutrogena Skin iD  seeks to target global skin care market, Neutrogena Skin iD also focuses on attracting consumers based on some other demographic factors. Below is the demographic basis for the market segmentation for Neutrogena Skin iD:,[object Object],Demographic VariablesBreakdownSexMale; FemaleAgeUnder 12; 13-25; 26-40; 41-55; 55 +Income (monthly)USD 300.00 and overReligionMuslims (Halal status); Non-Muslims (Non-Halal status)EducationDesigned for ,[object Object],3.2Evaluating the basis of Neutrogena Skin iD target Market,[object Object],The Online feature of Neutrogena Skin iD allows Johnson and Johnson to reach a large number of customer base. With such a huge target market, the nature and number of distribution outlets contributes immensely to the success of such an organization. It is therefore not surprising that the delivery turnaround time for a complete Neutrogena Skin iD takes up to 7 days.,[object Object],Although the amount of resources that Johnson and Johnson has is adequate enough to serve all this market, it does not ignore the fact that Neutrogena Skin iD’s target market is huge.,[object Object],4.0STRATEGIC ANALYSIS (SWOT analysis),[object Object],With the use of SWOT analysis, both internal and external environmental factors affecting Johnson & Johnson could be identified, hence making strategic decisions more reliable (Aaker, 2005). Therefore the recommended strategies that will be discussed at the end of this paper will be stemmed from the analysis the internal environment coupled with its external environment as seen in the chart below by:,[object Object],[object Object],Source: Adapted and modified from Aaker, D. A (1998), “Strategic Market Management”, 5th Edition, John Wiley & Sons, Inc., USA, p 40,[object Object],4.1INTERNAL ANALYSIS,[object Object],[object Object],4.2EXTERNAL ANALYSIS,[object Object],[object Object],5.0PROJECT RECOMMENDATION STRATEGIES,[object Object],In this part we thought of two main strategies that can increase the sales revenue, and generate more money. Yet our focus is not only on creating new products, but also on increasing sales for old products that are essential and people still use.,[object Object],5.1.Market penetration via new products:,[object Object],190501510665Johnson & Johnson is a very huge company, and since it’s launching a wide range of skin products from Skin ID, this is actually an opportunity to penetrate the market via cosmetics production and perfume under the same mass customization or personalization concept.. Skin Id is a skin caring product, and people will have more trust in using their line of cosmetics and perfumes.,[object Object],3892989131123,[object Object],Cosmetics Sample Cosmetics Sample ,[object Object],7905752609853890010260985,[object Object],Cosmetics Sample Sample Perfume,[object Object],Product strategy:  The product should be  aimed at  females ,the benefit they may expect is having a healthy, safe skin cosmetic products, that is also varied according to skin type. For instance females with oily skin would have to buy a specific type of face powder and foundation cream, yet people with skin acne will have a product for concealing the acne on the face, etc…for the perfume launched by skin ID the strategy should carry out also the idea of freshness, baby like fragrance connecting it to Johnson’s and Johnson’s baby products which all customers have in mind.,[object Object],Pricing strategy:  The price for cosmetics should be placed in comparison of competitors and not higher, since it’s a new product penetrating the market, it should offer affordable prices to market the product and to generate more income and customers satisfaction.,[object Object],Promotion strategy: Besides low pricing, when a product is newly penetrating the market it should be advertised via special promotion for consumers to know it, this can be done by promoting online, via T.V, in-store presence, adding free gifts and promotion packs..etc…,[object Object],Place strategy: Since these two new product are targeting females, then they should be sole at places where women visit mostly, for instance supermarkets, beauty salons etc..,[object Object],5.2Maximizing Sales Revenue ,[object Object],5.2.a. Home Delivery Service: ,[object Object],Currently Johnson and Johnson takes up to 7 days to deliver a complete solution to one’s doorstep. The turnaround time for deliver to continuous to be of major concern if Johnson and Johnson wants to maximize their sales revenue. As a result of that, Johnson and Johnson and Johnson will need to re-assess its value chain in order to minimize the turnaround time from 7 days to 3 days, without compromised on the integrity of their deliverables. Nevertheless this improvement should not be charged to the user but rather be used as a promoting tool to attract more users. ,[object Object],1158875178435,[object Object],-466744217677815.2.b Installing KIOSKS in different areas :,[object Object],The KIOSK installation is done for the purpose of sales increase. Many people don’t have time to access different internet webpage’s , therefore they may not get the chance to learn about the new product of Skin ID at outlets at drugstores and supermarkets. Therefore KIOSK are convenient and many people can do the skin testing online while they are going shopping. ,[object Object],Pricing strategy should be the same as the price of the original product, the place should be mostly in supermarket in facial and cosmetic isle, so that we people want to shop for skin care products they may do the testing and get the product that will give them the best results. People who have done the testing before can have membership cards that they insert inside the Kiosk and get the product the usually use.,[object Object],102178179681Sample Kiosk,[object Object],6.0ENVIRONMENTAL ANALYSIS OF J&J MARKET (PEST ANALYSIS),[object Object],Political Factors: The political challenge is that Johnson and Johnson may face could be to conform to all the different government leadership styles in various countries it operates within. Certain countries have extreme legislation or restrictions in their use of certain kinds of chemicals, especially in the cosmetic industry which might seem carcinogenic. As a result of that, Johnson and Johnson will be obligated to produce only safe products that do not contain any harmful substances. Also, different legislation for advertising in different countries could also affecting Johnson and Johnson advertising and Promotion. ,[object Object],Economic Factors: Johnson and Johnson may have adapt to all the different economic environments and problems in all countries it operates in. Luckily, the economics have predicted a recovery from the current economic downturn. This means that consumer’s disposal income may be increasing in the coming years, hence there will be more money for consumers to spend on luxury Products like cosmetics.,[object Object],Socio-Cultural Factors: The high diversity in people from different geographic region continues to raise a lot of challenges on the how Johnson and Johnson able to deliver to all the target groups they want to serve. Nevertheless, Johnson and Johnson is able to mitigate the effect of the difference in Socio-cultural factors by having a decentralized geographic system to serve the various market.,[object Object],Technological Factors: Many people are becoming more IT savvy, this creates an opportunity for Johnson and Johnson to launch more internet selling product. ,[object Object],On the other hand, competitors are also building improving on their technologies and their deliverable. This calls for more work to be done on R&D for Johnson, if they want to continue to enjoy their current sustainable competitive advantage.,[object Object],CONCLUSION,[object Object],Neutrogena's Skin ID is a new skin care solution under Johnson and Johnson which provides personalized skin care treatment for acne. Johnson and Johns is the first cosmetic brand to come out with a personalized mass customization product in the cosmetic industry.,[object Object],Despite their strength inthis sector, there could be some potential threats in the future which might negatively affect Johnsons and Johnson’s competitive edge if not properly dealt with. Two areas where Johnson and Johnson may be required to focus on is to develop more new products with the same personalization concept and also to strengthened the distribution value chain in such a way that sale could increase, and at the same time maintaining their competitive edge.,[object Object],REFERENCE,[object Object],Addis, M. and Holbrook, M.B. (2001), “On the conceptual link between previous termmassnext term customisation and experiential consumption: An explosion of subjectivity”, Journal of Consumer Behavior, pp. 50–66.,[object Object],Aaker, D. A (1998), “Strategic Market Management”, 5th Edition, John Wiley & Sons, Inc., USA.,[object Object],Fogliatto, F. S. and da Silveira, G. J (2008), “Mass customization: A method for market segmentation and choice menu design”, International Journal of Production Economics, Vol. 111, No. 2, pp 606-622.,[object Object],Have, S., Have, W., Stevens, F., Elst, M. & Pol-Coyne, F. (2003), “Key Management Models”, Pearson Education Limited, Britain.,[object Object],Kumar, S. (2005), 
Exploratory analysis of global cosmetic industry: major players, technology and market trends
, Technovation, Vol. 25, No. 11, pp 1263-1272.,[object Object],Petty, J.W., Keown, A.J., Scott, D.F., Martin, J.D., Burrow, M., Martin, P., Nguyen, H, (2005), 
Financial Management
, 4th Edition, Frenchs Forest, NSW: Pearson Education Australia.,[object Object],Rossi, F. (2008), “Modeling Product Entry and Pricing Decisions”, URL: http://www.unc.edu/~rossif/attach/FedericoRossi_entry.pdf (Accessed on 29th September, 2009).,[object Object]
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment
Marketing Group Assignment

Contenu connexe

Tendances

Marketing assignment
Marketing assignmentMarketing assignment
Marketing assignmentabishekvarma
 
Slide cb (secret recipe)
Slide cb (secret recipe)Slide cb (secret recipe)
Slide cb (secret recipe)Aisyah Atasha
 
Marketing Plan for Gardenia
Marketing Plan for GardeniaMarketing Plan for Gardenia
Marketing Plan for Gardeniasiti adila zaini
 
STRATEGIC MANAGEMENT - NESTLE COMPANY
STRATEGIC MANAGEMENT - NESTLE COMPANYSTRATEGIC MANAGEMENT - NESTLE COMPANY
STRATEGIC MANAGEMENT - NESTLE COMPANYSiti Rizki
 
Financial Account group assignment on Financial statement of Golden Agriculture
Financial Account group assignment on Financial statement of Golden AgricultureFinancial Account group assignment on Financial statement of Golden Agriculture
Financial Account group assignment on Financial statement of Golden Agricultureamykua
 
uitm-business(swot)
uitm-business(swot)uitm-business(swot)
uitm-business(swot)sakura rena
 
Proton holdings Berhad Malaysia
Proton holdings Berhad MalaysiaProton holdings Berhad Malaysia
Proton holdings Berhad MalaysiaIsmail Noordin
 
Proton Holding Strategic marketing management
Proton Holding Strategic marketing managementProton Holding Strategic marketing management
Proton Holding Strategic marketing managementYang Izhani
 
Sample Assignment on Marketing Principles - Assignment Prime Australia
Sample Assignment on Marketing Principles -  Assignment Prime AustraliaSample Assignment on Marketing Principles -  Assignment Prime Australia
Sample Assignment on Marketing Principles - Assignment Prime AustraliaAdam Jackson
 
Nestle - Organisational Structure
Nestle - Organisational StructureNestle - Organisational Structure
Nestle - Organisational StructureSamyak Jain
 
Management Of Change : A study of problem and Challenges in Nestle
Management Of Change : A study of problem and Challenges in NestleManagement Of Change : A study of problem and Challenges in Nestle
Management Of Change : A study of problem and Challenges in Nestlearif587
 
Assignment - Amway (Malaysia) Holdings Berhad
Assignment - Amway (Malaysia) Holdings BerhadAssignment - Amway (Malaysia) Holdings Berhad
Assignment - Amway (Malaysia) Holdings BerhadKai Yun Pang
 
MBA Marketing Management Assignment
MBA Marketing Management AssignmentMBA Marketing Management Assignment
MBA Marketing Management Assignmentbntripathy85
 

Tendances (20)

Marketing assignment
Marketing assignmentMarketing assignment
Marketing assignment
 
Slide cb (secret recipe)
Slide cb (secret recipe)Slide cb (secret recipe)
Slide cb (secret recipe)
 
Aeon
AeonAeon
Aeon
 
Marketing Plan for Gardenia
Marketing Plan for GardeniaMarketing Plan for Gardenia
Marketing Plan for Gardenia
 
STRATEGIC MANAGEMENT - NESTLE COMPANY
STRATEGIC MANAGEMENT - NESTLE COMPANYSTRATEGIC MANAGEMENT - NESTLE COMPANY
STRATEGIC MANAGEMENT - NESTLE COMPANY
 
PROTON COMPANY
PROTON COMPANYPROTON COMPANY
PROTON COMPANY
 
PROTON HOLDINGS CASE STUDY
PROTON HOLDINGS CASE STUDYPROTON HOLDINGS CASE STUDY
PROTON HOLDINGS CASE STUDY
 
Financial Account group assignment on Financial statement of Golden Agriculture
Financial Account group assignment on Financial statement of Golden AgricultureFinancial Account group assignment on Financial statement of Golden Agriculture
Financial Account group assignment on Financial statement of Golden Agriculture
 
uitm-business(swot)
uitm-business(swot)uitm-business(swot)
uitm-business(swot)
 
Proton holdings Berhad Malaysia
Proton holdings Berhad MalaysiaProton holdings Berhad Malaysia
Proton holdings Berhad Malaysia
 
MARKETING PLAN: PROTON
MARKETING PLAN: PROTONMARKETING PLAN: PROTON
MARKETING PLAN: PROTON
 
Proton Holding Strategic marketing management
Proton Holding Strategic marketing managementProton Holding Strategic marketing management
Proton Holding Strategic marketing management
 
Sample Assignment on Marketing Principles - Assignment Prime Australia
Sample Assignment on Marketing Principles -  Assignment Prime AustraliaSample Assignment on Marketing Principles -  Assignment Prime Australia
Sample Assignment on Marketing Principles - Assignment Prime Australia
 
Nestle - Organisational Structure
Nestle - Organisational StructureNestle - Organisational Structure
Nestle - Organisational Structure
 
Chapter 5
Chapter 5Chapter 5
Chapter 5
 
Management Of Change : A study of problem and Challenges in Nestle
Management Of Change : A study of problem and Challenges in NestleManagement Of Change : A study of problem and Challenges in Nestle
Management Of Change : A study of problem and Challenges in Nestle
 
Nestle
NestleNestle
Nestle
 
McDonald's Sustainability Recommendations
McDonald's Sustainability RecommendationsMcDonald's Sustainability Recommendations
McDonald's Sustainability Recommendations
 
Assignment - Amway (Malaysia) Holdings Berhad
Assignment - Amway (Malaysia) Holdings BerhadAssignment - Amway (Malaysia) Holdings Berhad
Assignment - Amway (Malaysia) Holdings Berhad
 
MBA Marketing Management Assignment
MBA Marketing Management AssignmentMBA Marketing Management Assignment
MBA Marketing Management Assignment
 

Similaire à Marketing Group Assignment

Neutrogena marketing mix
Neutrogena marketing mixNeutrogena marketing mix
Neutrogena marketing mixYasir Malik
 
johnson n johnson
johnson n johnsonjohnson n johnson
johnson n johnsonanand karki
 
marketing management
marketing managementmarketing management
marketing managementNavneet kaur
 
marketing management
marketing managementmarketing management
marketing managementNavneet kaur
 
Building Brand personality of glucometer
Building Brand personality of glucometerBuilding Brand personality of glucometer
Building Brand personality of glucometerHeena Sharma
 
Johnson & Johnson
Johnson & Johnson Johnson & Johnson
Johnson & Johnson mortress
 
Johnson &Amp; Johnson Case Analysis
Johnson &Amp; Johnson Case AnalysisJohnson &Amp; Johnson Case Analysis
Johnson &Amp; Johnson Case AnalysisLaura Lewis
 
10 Best Companies in Nutraceutical Market 2022.pdf
10 Best Companies in Nutraceutical Market 2022.pdf10 Best Companies in Nutraceutical Market 2022.pdf
10 Best Companies in Nutraceutical Market 2022.pdfinsightscare
 
MAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docx
MAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docxMAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docx
MAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docxinfantsuk
 
10 Best Medical Aesthetic Companies to Watch.pdf
10 Best Medical Aesthetic Companies to Watch.pdf10 Best Medical Aesthetic Companies to Watch.pdf
10 Best Medical Aesthetic Companies to Watch.pdfinsightscare
 
Johnson And Sustainability Report
Johnson And Sustainability ReportJohnson And Sustainability Report
Johnson And Sustainability ReportFelicia Barker
 
60420592 j-j-chandrashekhar-docxqe
60420592 j-j-chandrashekhar-docxqe60420592 j-j-chandrashekhar-docxqe
60420592 j-j-chandrashekhar-docxqehomeworkping4
 
Sensodyne tooth guardian
Sensodyne tooth guardianSensodyne tooth guardian
Sensodyne tooth guardianvyas vemuri
 
johnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdf
johnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdfjohnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdf
johnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdfShivangiSinha48
 
Purpose Of The Public Health Informatics Institute
Purpose Of The Public Health Informatics InstitutePurpose Of The Public Health Informatics Institute
Purpose Of The Public Health Informatics InstituteMiles Priar
 
Johnson & johnson Business Strategy
Johnson & johnson Business StrategyJohnson & johnson Business Strategy
Johnson & johnson Business StrategyPriyanka Gujral
 

Similaire à Marketing Group Assignment (20)

Neutrogena marketing mix
Neutrogena marketing mixNeutrogena marketing mix
Neutrogena marketing mix
 
johnson n johnson
johnson n johnsonjohnson n johnson
johnson n johnson
 
marketing management
marketing managementmarketing management
marketing management
 
marketing management
marketing managementmarketing management
marketing management
 
Building Brand personality of glucometer
Building Brand personality of glucometerBuilding Brand personality of glucometer
Building Brand personality of glucometer
 
Johnson & Johnson
Johnson & Johnson Johnson & Johnson
Johnson & Johnson
 
jhonson and jhonson
 jhonson and jhonson jhonson and jhonson
jhonson and jhonson
 
Johnson &Amp; Johnson Case Analysis
Johnson &Amp; Johnson Case AnalysisJohnson &Amp; Johnson Case Analysis
Johnson &Amp; Johnson Case Analysis
 
10 Best Companies in Nutraceutical Market 2022.pdf
10 Best Companies in Nutraceutical Market 2022.pdf10 Best Companies in Nutraceutical Market 2022.pdf
10 Best Companies in Nutraceutical Market 2022.pdf
 
MAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docx
MAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docxMAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docx
MAGIC TOOTHPASTE2MAGIC TOOTHPASTE11Magic Tooth.docx
 
10 Best Medical Aesthetic Companies to Watch.pdf
10 Best Medical Aesthetic Companies to Watch.pdf10 Best Medical Aesthetic Companies to Watch.pdf
10 Best Medical Aesthetic Companies to Watch.pdf
 
J&J Finance Project - new
J&J Finance Project - newJ&J Finance Project - new
J&J Finance Project - new
 
Johnson&Johnson
Johnson&JohnsonJohnson&Johnson
Johnson&Johnson
 
Johnson And Sustainability Report
Johnson And Sustainability ReportJohnson And Sustainability Report
Johnson And Sustainability Report
 
60420592 j-j-chandrashekhar-docxqe
60420592 j-j-chandrashekhar-docxqe60420592 j-j-chandrashekhar-docxqe
60420592 j-j-chandrashekhar-docxqe
 
Pharmacy
PharmacyPharmacy
Pharmacy
 
Sensodyne tooth guardian
Sensodyne tooth guardianSensodyne tooth guardian
Sensodyne tooth guardian
 
johnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdf
johnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdfjohnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdf
johnsonjohnsonbusinessstrategy-140417033017-phpapp02.pdf
 
Purpose Of The Public Health Informatics Institute
Purpose Of The Public Health Informatics InstitutePurpose Of The Public Health Informatics Institute
Purpose Of The Public Health Informatics Institute
 
Johnson & johnson Business Strategy
Johnson & johnson Business StrategyJohnson & johnson Business Strategy
Johnson & johnson Business Strategy
 

Plus de lovebaby193

Project Management Group Presentation
Project Management Group PresentationProject Management Group Presentation
Project Management Group Presentationlovebaby193
 
Operations Management Presentation
Operations Management PresentationOperations Management Presentation
Operations Management Presentationlovebaby193
 
Organization Behavior Presentation
Organization Behavior PresentationOrganization Behavior Presentation
Organization Behavior Presentationlovebaby193
 
Competitve Analysis Presentation
Competitve Analysis PresentationCompetitve Analysis Presentation
Competitve Analysis Presentationlovebaby193
 
Management Consultancy Presentation15
Management Consultancy Presentation15Management Consultancy Presentation15
Management Consultancy Presentation15lovebaby193
 
Strategy and Management of Change
Strategy and Management of ChangeStrategy and Management of Change
Strategy and Management of Changelovebaby193
 

Plus de lovebaby193 (6)

Project Management Group Presentation
Project Management Group PresentationProject Management Group Presentation
Project Management Group Presentation
 
Operations Management Presentation
Operations Management PresentationOperations Management Presentation
Operations Management Presentation
 
Organization Behavior Presentation
Organization Behavior PresentationOrganization Behavior Presentation
Organization Behavior Presentation
 
Competitve Analysis Presentation
Competitve Analysis PresentationCompetitve Analysis Presentation
Competitve Analysis Presentation
 
Management Consultancy Presentation15
Management Consultancy Presentation15Management Consultancy Presentation15
Management Consultancy Presentation15
 
Strategy and Management of Change
Strategy and Management of ChangeStrategy and Management of Change
Strategy and Management of Change
 

Dernier

Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...Newsroom8
 
Alex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech CareerAlex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech CareerAlex Gurkin
 
Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213Port 213
 
The Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and LegacyThe Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and Legacyirumsohale
 
Beyond Academics - Anibal Romero .pdf
Beyond Academics - Anibal Romero    .pdfBeyond Academics - Anibal Romero    .pdf
Beyond Academics - Anibal Romero .pdfroberttianibal
 
Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.Surajkurrey
 
HVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings GuideHVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings Guideoutreachacdirect
 
Bridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean ArchesBridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean ArchesEra Chandok
 

Dernier (8)

Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
 
Alex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech CareerAlex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech Career
 
Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213
 
The Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and LegacyThe Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and Legacy
 
Beyond Academics - Anibal Romero .pdf
Beyond Academics - Anibal Romero    .pdfBeyond Academics - Anibal Romero    .pdf
Beyond Academics - Anibal Romero .pdf
 
Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.
 
HVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings GuideHVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings Guide
 
Bridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean ArchesBridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean Arches
 

Marketing Group Assignment