Lovely Co. is launching a new sugar-free biscuit made with multigrains like wheat, soy, and chickpeas. The biscuit is soft, digestive, and comes in unique shapes and flavors in a single pack. It provides health benefits and is suitable for people of all ages. Lovely Co. is a partnership company that will sell the biscuits individually, in flavor packs, and family packs at affordable prices through its 15 outlets and mobile ordering. The product has strengths like being healthy and affordable, but also faces threats from competition and demand uncertainty in the new market.

2. Lovely Co. has been established with an intension to earn profit like all business
organizations, but our aim is to provide healthy products to the society.
With a view of this, our company is launching a biscuit product which is different from
all other biscuits.
Our LOVELY Co. is a Partnership Company and our capital is brought in by our
partners only.
PLANNING FOR A NEW PRODUCT LAUNCH PAGE 2

3. Office Network
Branch Office :
New Delhi
Branch Office :
Kolkata
Branch Office:
Mumbai
Branch Office :
Home Office : Chennai
Bangalore

4. • Lovely company at present is entering into the
market and we are here to give the brief of our
new biscuit product that is going to be launched in
the market.

7. Features :
• 1. Soft & Digestive
• 2. Unique design & shape.
• 3. Product is 100% Sugar free.
• 4. Made of Multigrain's like wheat, soya, channa,
oat, maize & psyllium husk.
• 5. Tasty and Healthy.
• 6. Health Supplement.
• 7. For people of all ages.
• 8. Value for money.
• 9. New Flavours.
• 10. Variety of flavours in a single pack.

8. Biscuit Ingredients
•Flour
•Sugar
•Butter/oil
•Raising Agent
•Flavourings/Decoration

9. Process
Major Scales
Ingredients
Mixer
Extruder Baking Packaging

10. Mc-vitie’s
• Mc-Vitie’s biscuits contains more healthy products.
• Vitamin E
• Vegetable Oil
• Invert syrup
• Milk solids
• Salt
• Glucose
• Vanilla flavour
• Sugar free

11. Nutrition Facts
Amount per Serving
Calories 316 Calories from Fat 88.2
% Daily Value *
Total Fat 9.8g 15%
Saturated Fat 4.48g 22%
Cholesterol 0mg 0%
Sodium 189mg 7%
Total Carbohydrate 52.64g 17%
Dietary Fiber 1.68g 6%
Energy 55%
Sugars 18.2g
Protein 4.62g 9%
Est. Percent of Calories from:
Fat 27.8%
Carbs 66.4%
Protein 5.8%
Vitamin D 25 %

12. Boomer New
• It is very special flavour in the lovely diamond biscuit
pack.
• The biscuit tastes like a boomer.
• No side effects like a boomer.
• Unique and One of its kind.

13. Kcrunchy Pure
Kcrunchy Pure
• It is very chocolaty.
• Its made of pure dark chocolate.
• Dark chocolate is very healthy.

14. Nutrition Facts
Calories 280.0
Total Fat 15.0 g
Energy Kcl 483.2
Cholesterol 50.0 mg
Sodium 150.0 mg
Potassium 0.0 mg
Total Carbohydrate 32.0 g
Dietary Fiber 1.0 g
Protein 5.0 g
Sugars 0.0g

15. Elaichi Biscuits
Nutritional Information
Carbohydrate 74.3g
Protein 86.7g
Fat 15.5g
Saturated Fatty Acids 7.5g
Monounsaturated Fatty 5.5g
Acids
Poly Unsaturated Fatty 1.5g
Acids
Trans Fat 0g
Cholesterol 0mg
Energy 463 KCal

16. AND OUR OTHER FLAVORS
ARE

17. Coconut Flavor

23. ALL THESE FLAVOURS ARE
AVAILABLE IN ONE PACK
CALLED DIAMOND
PACK.

25. THE ALL FLAVOURS
ARE NOT ONLY MENT
TO CHILDREN BUT
OUR BISCUITS ARE
FOR PERSONS OF ALL
AGES.

26. PRICING
11% 3%
Materials and
Supplies
Production
Wages
Fuel and
Electricity
86%

27. The Market Price of our biscuit packs
Individual Pack : 10/- Rupees.
Rainbow Pack : 15/- Rupees.
(2 no. of each flavour)
Rainbow Family Pack : 50/- Rupees.
(800gms)

28. Place
Our lovely Products are available in the
Following malls, Bazaar & small shops near your
home.
And even we have separate out let Lovely Bazaar
In all over the cities we have 15 outlets.

31. Promotion
• The advertisement or invitation for the
Biscuits is given through the following
medias.

35. And other Mediums / Channels
Can order
through
mobiles if you
order more
than 4 flavors
within 2 kms
near to the
mall free
home delivery.

36. SWOT

37. Strengths
 Our product is Healthy.
 Sugar Free.
 Made of Multigrain's like wheat, soya, channa, oat, maize &
psyllium husk.
 Health Supplement.
 Variety of flavours in a single pack.
 For people of all ages.
 Affordable
 One of its kind.
 New flavours brought in.
 Making Consumers loose weight by lowering their fat intake

38. Weaknesses
• New to the Market.
• Matching consumer’s expectations in the market.

39. Opportunities
• We are in a constant move towards research and
development of finding new flavours.
•Establishing Diamond Biscuit as one of the leading fat free
snacks on the market.
•Introduce the Fat Free Product in September of 2011.
•Gaining new customers who are trying to lose weight by
lowering their fat intake and to get the health.
•We are planning to launch other snack products under
Lovely Co.

41. Threats
• Constant competition from leading Companies.
• New innovations from competitors.
• Cost.
• Demand in the market.

42. SO, THIS IS ALL ABOUT OUR
PRODUCT,
WE HOPE THAT OUR PRODUCT
WILL REACH THE CONSUMERS
WELL AND GAIN POPULARITY.

43. By - Lovely star team
Madhu Sudhan.S
Keshava.L
Umesh.V
Thanks to
Mani Maran.R
All of you
Present here
Special thanks to

44. By Mani’s +91 9742048143