Social Television

Social Television #TeleTweet Dania Souid: @DaniaSouid Alana Adler: @AlanaNAdler Jason Wettje: @jwedge310 Andrew Tredinnick: @tred_nation

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where do we see Social TV? Everywhere. https://dev.twitter.com/media/twitter-tv

Why do we love it? ,[object Object],[object Object],[object Object],#TeleTweet

Why use it? ,[object Object],[object Object],[object Object],[object Object]

For advertisers ,[object Object],[object Object],[object Object]

Social Television Websites They're a lot of websites now that provide a live stream of Tweets and statistics per show. http://trendrr.tv/ http://www.socialguide.com/ http://www.tvgenius.net/socialtvstats/

Social Guide ,[object Object],[object Object],[object Object],[object Object]

Social Television Apps For Smartphones, and Tablets

Zeebox Zeebox: currently only in the UK but soon in the states you can see live streams mentioning the show live chat with friends use it as a remote. Click on the program on the zeebox app will change the channel on your TV tells you what your friends are watching. Gives extra information about television shows.

GetGlue ,[object Object],[object Object],[object Object],[object Object],[object Object]

Alex Iskold-Founder of GetGlue "People love tv shows, movies, music, books - we wanted to make it easy to connect around their favorites." "Most interesting social aspect is a dynamic network, connections formed on the fly when people are watching the same show." "Stickers are the perks themselves. In addition, users get discounts, coupons, exclusives - all sorts of other cool things."

IntoNow ,[object Object],[object Object],[object Object],[object Object],[object Object]

Umami ,[object Object],[object Object],[object Object]

NBC Live ,[object Object],[object Object],[object Object],[object Object],[object Object]

YAP-Your personal Social TV Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Extra Facts 77% use social media to show their love for the show 65% use it as a platform to save their favorite shows 35% use it to introduce shows to their friends 2010 Grammy Awards saw a 35% increase in viewership from 2009 The Super Bowl saw a massive engagement on Twitter. Setting a record for most tweeted Televised event and drew in the highest audience ever. Over 4000 tweets per second Compared to 3,283 tweets per second during the World Cup

General Facts and Satistics The most live tweeted or liked shows are also these “appointment viewed” shows. Like now the X-Factor, Fringe, South Park and Glee are the most tweeted daily. These are the shows people prefer to watch as they air. Mainly for the social scene. Viewers watch the live shows because they want to be a part of the social TV experience. Also as a way to avoid any “spoilers”

What are viewers talking about?

How are shows becoming more social? ,[object Object],[object Object],[object Object],[object Object],[object Object]

CBS supercharges with Social Media ,[object Object],[object Object],[object Object]

Social TV connects viewers with what they see ,[object Object]

TV Hashtags ,[object Object],[object Object],[object Object],[object Object]

Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter Voting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why the #tag? ,[object Object],[object Object],[object Object],[object Object],https://dev.twitter.com/media/twitter-tv

Is this good for Twitter? ,[object Object],[object Object],[object Object]

Good for Twitter? ,[object Object],[object Object],[object Object]

Stacy Shade: Social TV Event ,[object Object],[object Object]

Social News Stations ,[object Object],[object Object]

GOP Debates ,[object Object],[object Object],[object Object],[object Object]

How many Tweeters? ,[object Object],[object Object],[object Object],[object Object]

Impact on news stations ,[object Object],[object Object],[object Object],[object Object]

Impact on news stations ,[object Object],[object Object]

Real Social TV ,[object Object],[object Object],[object Object]

Viera TVs ,[object Object],[object Object],[object Object]

Matthew Nisbet an Associate professor of Communications at American University ,[object Object],[object Object]

We want to feel social even by ourselves ,[object Object],[object Object]

Social Television

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