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Technologie Sports

Successful Utilization of Social Media and In-Game Entertainment By: AJ Loy

The Importance of Social Media In Sports ,[object Object],[object Object],[object Object]

Forms of In-Game Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Grouping Conversations on Trending Sport Topics

Twitter and Facebook Polls Twitter polls provide a simple mechanism to engage fans with a direct call-to-action like “Who was MVP of the game?” with the added bonus of amplification since every vote goes out as a tweet.

Twitter Battles ,[object Object]

In-Game Player Tweets ,[object Object]

How Sport Franchises Rank Among Social Media Platforms

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Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports. The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.

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This presentation was delivered to the members of the Sports Executives Association. To watch the video recording of this presentation visit http://t3connect.com/sportsexec Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe. Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base. In this presentation, Trevor Turnbull (Founder - T3 CONNECT Sports Marketing) presents real world examples of how sports events are leveraging social media by profiling the Grand Slam tennis tournaments (Australian Open, US Open, Wimbeldon and French Open)

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Sport media presentation

1. Successful Utilization of Social Media and In-Game Entertainment By: AJ Loy

2.

3.

4.

5.

6. Grouping Conversations on Trending Sport Topics

7. Twitter and Facebook Polls Twitter polls provide a simple mechanism to engage fans with a direct call-to-action like “Who was MVP of the game?” with the added bonus of amplification since every vote goes out as a tweet.

8.

9.

10. How Sport Franchises Rank Among Social Media Platforms

11.