LoyalMark offers Customer Loyalty Solutions that will not only attract new customers but retain new and existing customer as loyal customer for a long time. Each Customer Loyalty Solution Program created for clients are custom tailored to the clients needs. All programs will have a reporting system that will allow your to better tailor your marketing plans. For more information visit: www.LoyalMark.com
2. LoyalMark is a division of KESM Transaction Solutions, Inc. is a
company founded in 2001.
Today, we are a leading North American Loyalty Marketing
Solutions provider.
LoyalMark is one of the premier gift and loyalty companies.
LoyalMark focuses on the retail merchant industry with
innovative value-added solutions utilized at the point-of-sale.
Technology-rich solutions that provide marketing advantages
for our clients.
3. NavisTran:
Interac certified payment gateway.
Enables the secure processing of high-speed
Internet and wireless GPRS based financial
transactions.
Meets all required standards including PCI-DSS
Level 1.
Paragon:
Integration toolbox simplifying integration efforts
of POS systems to credit/debit/gift/loyalty card
acceptance devices.
Successfully used to integrate various POS
systems.
4. Customization Services:
Our strength is in our ability to provide solutions
that meet our customers unique requirements
We view our customized services as a major
competitive differentiator
KESM Financial:
Offer your own Private Label Credit Cards;
promote your brand, eliminate your in-house
accounts and offer payment flexibility to your
customers
Our Private Label Program opens doors to
endless customer relationships
5. “97% of North Americans belong to at least one loyalty program - Consumers are looking
for any advantage they can get when it comes to making purchases”*
Acquire new customers
Retain existing customers
Generate brand respect and appreciation
Expand customer relationships with excellent feedback
Enrolled customers have higher average spend rates
DATA Collection: Know who your customer is, what they are
buying, where they are buying, when they are buying…
TARGET MARKETING
Secure transactional and data collection
Comprehensive, confidential reporting for analysis
Influence your customers purchasing behaviors and patterns by
guiding them towards specific products, locations, frequencies,
etc…Consistently boosting sales and profits
*AC Neilsen Panel Track Loyalty Card Study
6. LoyalMark provides unique offers at the time of the transaction:
6
Electronic
Purse
Points or
Dollars
GiftCarddollarbalance
Loyaltypointbalance
FrequencyPrograms
ComboPromotions
Spend$100get5xpoints
Buy9shirtsget1free
Program Slots – Loyalties & Tickets
EmptySlot
EmptySlot
EmptySlot
Manage up to 36 simultaneous
programs/promotions on a single card!
7. 7
Through its extensive use of parameters, LoyalMark can create
programs easily - allowing us to quickly meet our customers’
program and promotional requirements.
Program Management:
Easily and quickly create,
maintain and update multiple
loyalty programs via GUI
interface
Product (SKU)
Minimum Spend/Quantity Type
Accumulation Start & End Dates
Value or Frequency Based
Delayed Reward
Linked to other Programs
Different Accumulation Rates
Non-linear Formula
Double rewards toward the end
of a sales period to achieve
sales targets
8. 8
Stair Step: Set tiered non-linear or
linear percentages to accumulate
points, based on dollar amounts.$2,500 = 10%
$4,000 = 15%
$1,000 = 5%
$10,000 = 20%
B2B Loyalty Program: Create
powerful, strategic merchant
relationships amongst other program
partners.
Tiered: Especially relevant for franchises.
Different incentives established across
different levels of an organization.
9. 9
B2B Initiatives
Offer points to be redeemed at partnering businesses
Reward point redemption with more points
Offer point redemption specials on higher margin items
Redeem points for specialty promotional items
Offer product rewards at POS
Revaluate point currency value at any time
10. 10
LoyalMark can import/run/manage your existing Gift Card
program at no charge.
Reloadable
Pin based security
Fixed or flex denomination
Web-based bulk activations
Web-based administration and reporting
Centralized accounting
3rd Party sales (i.e. InComm, Blackhawk)
Custom webpage for customers to register their card to
protect the balance, check their balance and view
transaction history online
11. 11
LoyalMark can develop and manage a mobile app that
functions on Apple, Android and Windows phones with the
following features:
1. Landing Page(Home Page)
2. Geo Location Technology
3. Products
4. Promotions
5. Loyalty/Gift Program Registration(Enrollment Form) - User
can update via Web Service or Webpage
6. Loyalty/Gift Balance Enquiry
7. Display Account # Via Bar Code or QR Code
8. Proximity Based Capabilities
9. Social media integrations
12. 12
LoyalMark provides a range of monitoring and reporting tools that
allow to easily and quickly view a wealth of customer information.
Microsoft Reporting Services allow for approximately 25 supplied
reports which provide information on:
System management and settlement
Merchant activity
Cardholder activity
Program Activity
Merchant loyalties
Product loyalties
Passes
Assess
Results
Compare to
initial goals
Analyze
Data
Collect
Data
Run
Programs
Implement
Programs
Create
Programs
Identify
Target
& Goals
Additional reports are easily generated by using Microsoft Reporting Services. From
these reports, LoyalMark is able to closely monitor loyalty activity and create a
feedback loop thereby ensuring that loyalties are as effective as possible.
13. 13
LoyalMark provides a range of standard reports that can run at any
time.
LoyalMark also allows customized reports easily and quickly providing a
wealth of detailed customer information
Allows for the selection of various customer criteria’s for marketing
campaigns.
Build a detailed customer specific list at the most detailed level.
Target market to your customers.
LoyalMark can quickly and easily integrate to any email software
14. 14
Samples of messaging you could use to increase your business
are:
Send a message to all the customers you haven’t seen in
awhile
Send a message informing the males/females in your
program about a new product or service specific to their
gender.
Send a message thanking the members for registering, offer
bonus points etc...
Send a message to your best customers. Let them know
you are thankful for their business.
Let customers know how much their points are worth. Let
them see the value in the program.
15. LoyalMark will provide its own experienced dedicated account
manager.
You will be supported from initial program design, through to
rollout and beyond.
The account manager will respond quickly to any issues that
arise with the program and will work closely with to resolve
them in a timely manner.
The account manager will also ensure that ’s program is
adhering to the best practices learned over the years by the
LoyalMark team.
16. Second Level support, or Technical Support, involves our team of
engineers and developers who have an in-depth knowledge of our
technology.
They are able to provide escalated support services to all of our
customers 24/7 through our 2nd level 800 service, email and
paging.
Field level support is available when required.
Once a problem is resolved, the support lead provides a detailed
description of the investigation, including the steps that led to the
solution, and then, the incident is closed.
A document containing the detailed problem description and
solution will be sent to and a copy is stored for future
reference/review.
17. LoyalMarks training program will ensure is well prepared and
understands the new Loyalty Card Program.
LoyalMark will provide all the necessary training for head office
staff.
Training is done in a train-the-trainer format,
although LoyalMark can accommodate other
training plans for all locations if required.
Once training is complete, employees will have a clear
understanding of how to administer and run the program.
If any questions do arise, store employees will also be able to
obtain help from the LoyalMark bilingual support team 24/7.
18. LoyalMark can provide you with its own 1-800 number.
Our Help Desk / Customer Support Services operate on a 24/7
schedule and we respond immediately to every call with a live
support specialist.
We utilize a fully integrated Help Desk Ticketing system
developed specifically for our business which tracks all support
calls and incidents
It is our belief that Our Help Desk / Customer
Support team be staffed by our own fully trained
employees and NOT outsourced.
Our Help Desk also incorporates built-in escalation
capabilities and through these escalation levels,
we are able to respond quickly to any issue.