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Basic Advantages of
Loyalty Programs
• Attract New Customers - Loyalty programs offer
compelling benefits that help to broaden your customer base.
• Keep Existing Customers - By providing existing
customers with incentives, specials, and deals, you can keep them
happy, satisfied, and loyal to your brand
• Increase Customer Spending - Better target
your marketing efforts and encourage profitable buying behavior.
Successful small business loyalty programs
impact their customers’ buying behaviors by
encouraging them to spend additional money
and shop, dine or order their products more
frequently. Several promotions can be offered
by your small business at once, and you are
always in complete control of the process.
Why A Loyalty Program?
Point Accumulation
The point accumulation option allows a
business to allocate a specific number
of points for each product or service.
Various gifts or discounts are then
offered at different point ranges.
These points can be calculated and
tracked electronically through the
LoyalMark program.
Sales Events
A popular option is to offer special
bonus day- sales. Small businesses
can sign up willing customers to
receive targeted emails about
upcoming sales events. These
customers take advantage of these
special sales events at a much higher
rate than the general public.
Digital & Print Coupons
Businesses may also have customers
sign up to receive coupons. Some of the
most popular coupons offer a percentage
of savings toward the next purchase or a
buy-one-get-one free option. To receive
the coupons, customers must first
register as a loyalty program member.
Free Gifts
A final option involves offering free items for
publicity. One of the best ways for a small
business to gain more- loyal customers is to
award gift cards or small gifts. post a public thank
you to a customer-of-the-month on their social
media pages and award a small gift to generate
additional interest in the program. Most customers
only require a small token of acknowledgment to
remain loyal.
Get the complete
guide on “Why Loyalty
Programs Aren’t Just
For Big Businesses”
for Free below

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Why Loyalty Programs Aren't Just For Big Businesses

  • 1.
  • 2. Basic Advantages of Loyalty Programs • Attract New Customers - Loyalty programs offer compelling benefits that help to broaden your customer base. • Keep Existing Customers - By providing existing customers with incentives, specials, and deals, you can keep them happy, satisfied, and loyal to your brand • Increase Customer Spending - Better target your marketing efforts and encourage profitable buying behavior.
  • 3. Successful small business loyalty programs impact their customers’ buying behaviors by encouraging them to spend additional money and shop, dine or order their products more frequently. Several promotions can be offered by your small business at once, and you are always in complete control of the process. Why A Loyalty Program?
  • 4. Point Accumulation The point accumulation option allows a business to allocate a specific number of points for each product or service. Various gifts or discounts are then offered at different point ranges. These points can be calculated and tracked electronically through the LoyalMark program.
  • 5. Sales Events A popular option is to offer special bonus day- sales. Small businesses can sign up willing customers to receive targeted emails about upcoming sales events. These customers take advantage of these special sales events at a much higher rate than the general public.
  • 6. Digital & Print Coupons Businesses may also have customers sign up to receive coupons. Some of the most popular coupons offer a percentage of savings toward the next purchase or a buy-one-get-one free option. To receive the coupons, customers must first register as a loyalty program member.
  • 7. Free Gifts A final option involves offering free items for publicity. One of the best ways for a small business to gain more- loyal customers is to award gift cards or small gifts. post a public thank you to a customer-of-the-month on their social media pages and award a small gift to generate additional interest in the program. Most customers only require a small token of acknowledgment to remain loyal.
  • 8. Get the complete guide on “Why Loyalty Programs Aren’t Just For Big Businesses” for Free below