Hello Ling Ling My student ID is：201526

1. 2015new campaign proposal

2. •An innovative marketing agency
•Established in 2015
•Our service: integrated marketing
communication
Who we are
Introduction
introduction
Why choose us-our
strengths•Highly experience team
•Successful cases in
internet and digital
marketing
•Team members are from
China and Asia Pacific, know
well about Chinese
consumers
•Rich channel resources in
China and global areas

3. 01 02 03
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Ting Li-CEO& partner
XiuBo Wu has 4-year
experience of copywriting
and SEO. He is passionate
about creating great
content and loves social
media
XiuBo Wu-content manger
Introduction
Our CEO, Ting ， is the founder of our
marketing agency , which she has 10-year
marketing experience and some big ideas.
Since she graduated from University of
Tasmania, she has been focusing on social
marketing.
Harry Man-partner and
sales director
Mr. Harry has 12-year experience of
internet marketing. He graduated
from Australia Melbourne University
and also has rich experience in the
internet, wireless and digital media

4. •single and limited
marketing tool
•low effectiveness of
current marketing
campaign
•weak band awareness
•Weak social interaction
Problems of current campaign
Problems of current campaign.

5. Expand effective
marketing
communication tool
Build in-time and
effective social
interaction
Overview of future marketing strategies
Build strong brand
awareness

6. •Expand marketing communication tool
•Build strong brand awareness
•Build in-time and effective social interaction
new marketing communication strategies

7. •News
•Written materials
•Special events
•Internet
• a good case: Guangzhou Asian sports game
2. Online Advertising
• Social media marketing:
face book, twitter, YouTube
• build interaction with target
market through social media
the proposed communication tools
1. Public Relation Activities

8. how PR activities and online advertisement integrate to achieve the
communications objectives..
increase profits through
increased effectiveness.
make messages more
consistent and therefore
more credible.
The integrated communication tools

9. Reference
Belch, G. E., & Belch, M. A. (2003). Advertising and promotion:
An integrated marketing communications perspective. The
McGraw− Hill.
Holm, O. (2006). Integrated marketing communication: from
tactics to strategy. Corporate Communications: An International
Journal, 11(1), 23-33
Lagrosen, S. (2005). Effects of the internet on the marketing
communication of service companies. Journal of Services
Marketing, 19(2), 63-69

10. 感 的 注谢您 关
！
THANKS FOR YOU ATTENTION ！