2. Agenda
Welcome Projects
Introductions • Business Growth
Shawn Allen
Mid-Year Report Overview
Andrew Button • Workforce Development
Stephanie Lohnes
Marketing & Communications
Jim MacLachlan • Immigration
Anne Fownes
Break
Video
Summary
Andrew Button
Questions
4. LQRDA Team
Andrew Button Executive Director
Anne Martin Operations Manager
Anne Fownes Lead Newcomer Navigator
Dolores Atwood Newcomer Navigator
Ellen Fancy Administrative Services Coordinator
Jim MacLachlan Marketing & Communications Officer
Shawn Allen Business Growth Officer
Stephanie Lohnes Workforce Development Officer
Tyler Roach Youth Intern - Development Officer
5. Mandate
On behalf of its municipal, provincial, and federal
stakeholders, the LQRDA fosters business development
by focusing our efforts on workforce initiatives and
immigration, strategic business retention and
expansion activities, supporting foreign and domestic
inward investment attraction and supporting
community-based economic development initiatives of
regional significance.
6. Targeted Growth Sectors
Manufacturing
Food and Seafood Production
Wood Products
Renewable Energy and Green Technologies
Creative Economy
Tourism
7. Strategic Objective: Internal Focus
Reposition the LQRDA as the lead catalyst for
regional economic development.
GOAL: Develop special project funding GOAL: Inform the business
strategy community of the economic
development and related services
GOAL: Be the economic development available and make accessing more
team leader in the region understandable
GOAL: Foster key stakeholder
GOAL: Produce timely relationships
demographic/economic data and report
on economic development activities in
region on a annual basis GOAL: Build the LQRDA brand in the
region
8. Strategic Objective: Internal Focus
Build the LQRDA as a professional economic development
organization with a dynamic and effective board and a
motivated and highly competent staff.
GOAL: An effective and engaged board GOAL: Invest in professional
of directors information technology tools
GOAL: Hire and retain a high quality GOAL: Engage in professional networks
team of economic development
professionals
9. Strategic Objective: People
Create wealth in our communities by ensuring the region’s
targeted growth sectors have the right people in the right
numbers with the right skills.
GOAL: Boost immigration/ migration GOAL: Establish business-academia-
into the region government committee to work
continuously on region-wide workforce
GOAL: Understand the composition of issues, primarily in targeted sectors
the underemployed workforce
GOAL: Address aging workforce
GOAL: Retain the younger workforce challenges
GOAL: Address skills gaps/mismatch
10. Strategic Objective: Community-based ED
Support community-based economic development initiatives
of regional significance that directly support the other
strategic objectives and/or targeted growth sectors.
GOAL: Capture all industrial park GOAL: Identify regional development
properties, commercial and industrial initiatives within the various municipal
vacant properties Integrated Community Sustainability
Plans (ICSPs)
GOAL: Collaborate with key stakeholders to
develop a common vision and strategic
direction for tourism throughout the region GOAL: Advance key Infrastructure
projects of regional significance
GOAL: Special projects development
GOAL: Build community capacity
11. Strategic Objective: Economic Growth
Foster economic growth through local business expansions,
attracting investment, retention of businesses in the region
and targeted industry development efforts.
GOAL: Identify export ready companies GOAL: Promote the region
and connect them with appropriate externally
resources
GOAL: Foster retention, local GOAL: Build capacity for growth
expansions and new start-ups within among key sectors of the economy
the growth sectors
GOAL: Identify areas of strategic
GOAL: Attract new investment into the collaboration among key sectors of
region by becoming a one-stop shop for the economy
regional economic and business
development information
GOAL: Promote innovation and
GOAL: Foster entrepreneurship productivity
12. Strategic KPI vs. Annual Business Plan Metrics
Strategic Create wealth in our communities by ensuring that the
region's targeted growth sectors have the right people in the
objective: right numbers with the right skills.
Goal: Boost immigration / migration into the region.
300 new immigrants / migrants attracted to the region over
KPI: 5 years influenced directly by the efforts of the LQRDA
13. Strategic Objective Strategic KPIs
Foster economic growth through local business At least 1,000 new jobs over 5 years influenced directly by
expansions, attracting investment, retention of the efforts of the LQRDA
businesses in the region and targeted industry Return On Funding Partner Investment
development efforts.
Leverage Municipal Investment from 1:3 to 1:4 by year five
120 export-potential and export-ready companies assisted
Potential Activity: Conduct a regional business asset mapping exercise, focused on
identifying and mapping businesses primarily within targeted growth sectors
Anticipated Outcomes Activity Measures Contributes to which goals? Contribution to
Strategic KPI
10 new jobs
Identify industryclusters throughout the region and # of connections GOAL: Identify export ready companies
made b/w created
incorporate into regional supply chain strategy and connect them with appropriate
resources
businesses in Increase in
Establish capacity and capabilities of businesses GOAL: Promote the region externally
targeted growth Return on
within industry clusters. Identify opportunities for
sectors Investment for
increased productivity /innovation. GOAL: Boost immigration/ migration
Increase in export LQRDA
into the region
Identify businesses and/or industry clusters funding
activity of GOAL: Build capacity for growth among
interested in exploring export opportunities and work partners
businesses in key sectors of the economy
with partner organizations to assess export-potential
targeted growth Increase in
/ export-readiness
sectors GOAL: Foster retention, local municipal tax
Connect businesses within industry clusters to expansions and new start-ups within the
#of supply chain base (i.e.
growth sectors
explore opportunities for collaboration and joint commercial
connections made GOAL: Identify areas of strategic
promotion / bidding assessment)
collaboration among key sectors of the
# of businesses economy
Exploreexport opportunities for industry clusters. 5 export-
implementing
Connect businesses with organizations that have GOAL: Attract new investment into the potential and
productivity / region by becoming a one-stop shop for
programs and services to assist. export-ready
innovation regional economic and business
improvements development information companies
Identify business/investment opportunities and/or
assisted
sector “gaps” and integrate into regional marketing GOAL: Promote innovation and
# of business / productivity
strategy and investment attraction strategy
investment
14. The Networked World of Regional Economic Development
NS Labour Advanced Education Municipal Units LQ Volunteer Partnership
NSCC Provincial Governments Departments Municipal Units (Rec Dept./ED Dept./
NS Community Services Federal Governments Departments Active Transportation, Etc.)
SS Work Activity Program NS Health and Wellness
South Shore Regional School Board NSERDT
Career Resource Centres ACOA
Lunenburg County Community Fund
Government Aspotogan Heritage Trust
Queens Newcomers Group
Partners Community BDA
Workforce
Development Development
Stakeholders Stakeholders
& Partners DFAIT
NSBI
LQRDA Commercial Banks
Private Sector Service Providers
NSERDT
ED - Related Business ACSBE
South Shore Opportunities
Municipal Units
Infrastructure Development BDC
Eco/Industrial/Business Parks Stakeholders Partners ACOA
Chambers / Boards of Trades
NS TIR
Airports BDA
Ports Municipal ED Officers
Research Organizations Industry Export Development Canada
BDA EMC
Stakeholders South Shore Women in Business
Industry Associations
Chambers / Boards of Trades
Destination Southwest Nova
Destination Bluenose Coast
15. Timeline of Key Milestones
November January February March May May June June
2009 24, 2011 3, 2011 22, 2011 5, 2011 30, 2011 6, 2011 20, 2011
LQRDA Hire Partnering Approval Launch of Hire Hire Staff
Municipal Executive for of LQRDA revamped Business Administrative Orientation/
Input Director Regional 2011-12 LQRDA Growth Services Training
Session Prosperity Annual Website Officer Coordinator
Business
Plan
September January March May May May June
21, 2010 26, 2011 14, 2011 1, 2011 27, 2011 31, 2011 13, 2011
RFP released Kick-off Municipal RFP issued Funding Approval of Hire
for LQRDA meeting Session Re: for proposal ICCI Workforce
Repositioning with Grant Lunenburg submitted application
Repositioning Development
Thornton Queens for RNNI for Business Officer
Team Economic Asset Mapping
Centre
16. Timeline of Key Milestones (cont.)
July August September September October October October October
2011 31, 2011 14, 2011 28, 2011 5, 2011 17, 2011 19, 2011 24, 2011
Preparation/ Signing of Hire 50% of funding Approval of RFP released Hire
Submission Lease for Newcomer for UNESCO funding for UNESCO Youth
of Project LQ Navigator Interpretative application Interpretive Intern
Funding Economic Yarmouth Centre Business Asset Centre
Applications Centre approved Mapping
August September September September October October 18, October 24,
15, 2011 7, 2011 21, 2011 28, 2011 5, 2011 2011 2011
Funding Meeting Re: Kick-off of Approval of 75% of Lunenburg LQRDA
for RNNI Regional funding funding Queens Mid-Year
Coordination
Approved BR&E Effort application for approved Business Review
of Tourism
NQ Innovation Business Excellence Presentation
South Shore
Centre Attraction Awards
Video
18. Marketing & Communications
1. Our messages have become
conversations
2. Staff generate and publish their own
content
3. Advertising vs. Marketing
(local vs. the world)
4. New communications plan (draft)
5. Regional Marketing plan (early 2012)
6. Measurement & Evaluation
19. Marketing & Communications
• Projects, Partnerships, Regional Promotion
• Support staff, partners, regional initiatives
How?
• Create & manage the right tools
• Technology (CRM, Investment-Attraction web portal)
• Communication & Earned Media
• Paid Marketing Initiatives (Regional / Partners)
• Local advertising / events
• Launched and populated new website
• Delivery of client database (CRM)
• Increased our SEO practices – ranking well / achieving
success
• Creating touch points with more partners across more
media (Facebook, Twitter, etc.)
20. Marketing & Communications
• Website is working –
• Visits (traffic sources)
• The right tools
• Testimonials
• Facebook – 34 „likes‟…small # but major source of referrals
• Twitter
• 87 followers
• NS Come to Life, CKBW, BDC, other RDAs, InNovaCorp,
political parties
• Media and Partner requests for interviews & information
• Referrals from popular immigration, government and NGO
websites
• RDA logo has been re-branded to match regional brand
• New regional Newcomer Navigator program also being
branded to harmonize with LQRDA
26. Marketing & Communications – What’s Next
• Online and printed marketing support for:
• Business Asset Mapping
• Regional Value Proposition / New Key Messages
• Industrial and Commercial Properties database
• Brand
• „Re-Launch‟ of the LQRDA
• New Economic Centre
• Media - focus on earned media across web online and print
• Website - investment in new technology to allow staff to
generate and manage their own content
• E-newsletter
• Blogs
• Measurement & Evaluation
• Google Analytics
• Social Media monitoring
• Website, social media, advertising
& marketing initiatives all feed into CRM
28. Business Growth - Groundwork
• Working With Partners
Daily Partners
• Municipal Economic Offices
• Dept. of Economic and Rural Development and Tourism
• South Shore Opportunities
• ACOA
Resource Partners
• Offices of MLAs
• Office of MP
• BDC, NSBI, etc.
Business Partners
• Banks and Credit Union
• Individual Businesses
• Application for Regional Projects
• BRE Account Executive Certification
• Renewed LAT (Local Action Team) Schedule
29. Business Growth –
Specifics to the Business Plan
Developing Regional Investment Strategy
• Business Asset Mapping
• Commercial Property Mapping
• Supply Chain
Local Economic Growth
• Centre for information and guidance
• Connecting businesses with resources
• Connecting people – Newcomers
• Champion and encourage Industry Innovation and
creativity
30. Business Growth –
Examples of Projects & Roles
Lead Role
• Business Asset Mapping
Supporting Role
• North Queens Technology, Business and Social
Innovation Centre
Catalyst Role
• Agricultural Repositioning
32. Workforce Development – Current Situation
Our Workforce Challenges:
• Employers and Service Providers
• Nova Scotia has the fastest growing aging
population in Canada
• Youth retention and attraction
• Diversity training across the region
33. Workforce Development –
Specifics to the Business Plan
• Skilled Labour Requirements
• Service Providers
• Website resources for employers.
• Collaboration with Immigration Officer
• Educators
• Steering Committee.
34. Workforce Development – Upcoming
• Develop a Workforce Development Strategy
(Lead)
• Facilitate training solutions (Catalyst)
• Health HR Navigator and Access Centre
Model Project (Support)
36. Immigration in Lunenburg Queens
Current Situation
Why is immigration important to our region?
What is the Regional Newcomer Navigator
Initiative?
Newcomer demographics: Who is moving to
Lunenburg Queens?
What are our challenges?
37. Immigration in Lunenburg Queens
LQRDA Strategy
Attraction, Settlement & Retention
• Welcoming Communities
• Sustained contact with clients
• Familiarity with Provincial and Federal
Immigration Streams
• Strong relationships with key stakeholders
• Develop constructive partnerships
• Assist in Marketing our Region
• Work closely with Workforce Development
and Business Growth Officers
38. Immigration in Lunenburg Queens
LQRDA Services, Programs & Projects
Attraction:
What attracts Newcomers to our Region?
The Work/Life Balance, Family Life and Second Careers
BFRS Job Fair
The Immigration Process:
How can we help with the Immigration process?
Community Identified Stream
Federal and NSNP Streams
Referrals
British Living Housewares
Settlement and Retention:
How can we help newcomers integrate?
Welcoming Communities
Settlement Services
LQRDA “Team Approach”
RU Safe/ Scott Brewster
39. Immigration in Lunenburg Queens
LQRDA Services, Programs & Projects
Attraction:
What attracts Newcomers to our Region?
• The Work/Life Balance, Family Life and Second Careers
BFRS Job Fair
40. Immigration in Lunenburg Queens
LQRDA Services, Programs & Projects
The Immigration Process:
How can we help with the Immigration process?
• Community Identified Stream
• Federal and NSNP Streams
• Referrals
British Living Housewares
41. Immigration in Lunenburg Queens
Hi Anne,
This business is only here in Nova Scotia because we received great
support of the Lunenburg Queens RDA. Andrew Button and Anne
Fownes helped us greatly to gain acceptance at border control to enter
Canada.
We will repay this support by making British Living a success and hope
to locate to Queens as soon as finances allow.
The ultimate goal will be to set up a small pottery somewhere in
Lunenburg County to demonstrate the wonderful art of Bone China
manufacturing.
Kind Regards
Ken
42. Immigration in Lunenburg Queens
LQRDA Services, Programs & Projects
Settlement and Retention:
How can we help newcomers integrate?
• Welcoming Communities
• Settlement Services
• LQRDA “Team Approach”
RU Safe/ Scott Brewster
46. Results To Date – contribution to Strategic KPIs
Strategic KPI: At least 1,000 new jobs over 5 years influenced directly by the
efforts of the LQRDA
Results To Partners Directly
Date Pending Involved
# of Jobs Influenced 24 33 NSERDT, ISIS, SSO,
Est. Total Direct Payroll $736,520 $643,760 ENS, Private Sector
Strategic KPI: Return on Funding Partner Investment
Estimated Direct Taxes ROI to date(%)
$139,939 $122,314
Supported (Federal /Provincial) 45.43%
Estimated Property Tax
$48,798 $67,098 31.7%
Supported (res & comm)
Strategic KPI: Leverage Municipal Investment from 1:3 to 1:4 by year five
Total Municipal Investment Total Project / Program Funding
(incl. core funding) Attracted to LQ (incl. core funding)
$ 167,200 $1,215,564
Leverage Ratio = 1 : 7.27
47. Timeline of Key Milestones – October 2011 to February 2012
October November November November January February
31, 2011 2011 2011 2011 15, 2012 28, 2012
RFPs to be Begin Council Meetings with Business Asset LQRDA
Released for Industrial / Presentations MLAs & MPs Mapping 2012-13
Business Asset Commercial project Business Plan
Mapping Property materially due
project complete
October November November December January February
25, 2011 2011 2011 31, 2011 1, 2012 28, 2012
Meeting with RFP to be Partner Business Move into new North Queens
Liberated Released for meetings Attraction Lunenburg Innovation
Networks North Video Queens Centre project
Re: CRM Queens complete Economic completed
Innovation Centre
Centre