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entrepreneurship GRADUATE By Lukas Ritzel, June 09
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Competitive Market Collaboration Tools Job 4 life / ever learning Everybodies Brain
 
 
The Type of People Now  Employed  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Portrait of a 3 rd  Millennium Employee  Net-gen ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do they DO different? NET  Gen
My students  are   the  NET  Generation & they are  YOUR  employees
What did we learn so far? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The  knowledge   is the  network How knowledge in the area of Web2.0 creates it’s own dynamic, it’s own life
Effective networks are:  ,[object Object],[object Object],[object Object],[object Object]
This sounds like something we all know and use daily
PART 2 ,[object Object]
Portrait of a 3 rd  Millennium Employee  Net-gen ,[object Object],[object Object],[object Object],[object Object]
WEB2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web1.O
Web 1.0  was for specialists, for huge serves who knew what is good for US.  Remeber?
Simple Corporate Websites
But then first very slow Something started to change the Web as we knew it
 
 
Killer Applications  in its Historic context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
The Impact of Consumer Generated Media (CGM)
The Power of Social Created Content 2.48 photosync
How important is all that for Schools  (... Business, consultants, governments, you)?
Rate my Professor And sure soon Rate my workplace Rate my government  And..
You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry
What is radically different with this Sheraton corporate website? Clients empowered Review = content = marketing Make them part of the company
 
To repeat: history/ transition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does that all mean? ,[object Object],[object Object],[object Object],[object Object]
Watch new Web2 trends Distribute from grenoble disk
Follow digital footprints ,[object Object],[object Object],[object Object],[object Object],[object Object]
But Web2.0 enabled even more ,[object Object],[object Object],[object Object],[object Object],Yesterday one student wanted to know how to apply this to real business. Let‘s see
 
 
Wikipedia  – the crowd is  smart
CrowdSourcing
The crowd is ready to work.   It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money, but all they had was an idea and some technical skills to build a simple website, Today they are multiple millionaires, just some 3 years later .
Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year.  .com
Share:  HP users help each other out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One UK band used crowdsourcing and social networking to get back into the music business
The YOUera in business http://www.youtube.com/watch?v=F0-UtNg3ots
Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.
KNOWLEDGEMANAGEMENT? ,[object Object]
Competencies   of a knowledge manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What I must  do   as a knowledge manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What KM let their staff  do
Promote wide range of  tools
Promote ideas  (from everywhere in the org chart) , implement brainstorming, measure performance, reward good ideas
How to  Do   Knowledge Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Knowledge Management  Components classification metrics & reporting  management of change workflow valuation social network analysis appreciative inquiry storytelling blogs wikis podcasts syndication &aggregation social software external access workflow applications process automation e-learning subscriptions points  tracking reporting knowledge help desk goals & measurements incentives & rewards People culture & values knowledge managers user surveys social networks communities training documentation communications Technology user interface intranet team spaces virtual meeting rooms portals repositories threaded discussions expertise locators metadata & tags search engines archiving Process methodologies creation capture reuse lessons learned proven practices collaboration content management
Help me!:  Which  Web   2.0  tool would you use for each of these KM targets? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0:  Search  yes BUT there is more than Google !
Web 2.0:  Threaded Discussions – im BOOT
Web 2.0:  Blog –HRM course/ private
Web 2.0:  Wiki – various projects
Web 2.0:  Podcast – Swissness
Web 2.0:  Social Networking Sites
Web 2.0:  Spread and connect knowledge
Web 2.0:  Check public reviews
Web 2.0:  Virtual Worlds – Second Life
Possible  Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.trendwatching.com www.wired.com www.ted.com
FOR SEMINAR ON ENTREPRENEURSHIP ,[object Object]

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Entrepreneur in the age of Web2.0 2014

  • 1. entrepreneurship GRADUATE By Lukas Ritzel, June 09
  • 2.  
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  • 21. Competitive Market Collaboration Tools Job 4 life / ever learning Everybodies Brain
  • 22.  
  • 23.  
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  • 25.
  • 26. What do they DO different? NET Gen
  • 27. My students are the NET Generation & they are YOUR employees
  • 28.
  • 29. The knowledge is the network How knowledge in the area of Web2.0 creates it’s own dynamic, it’s own life
  • 30.
  • 31. This sounds like something we all know and use daily
  • 32.
  • 33.
  • 34.
  • 36. Web 1.0 was for specialists, for huge serves who knew what is good for US. Remeber?
  • 38. But then first very slow Something started to change the Web as we knew it
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  • 50. The Impact of Consumer Generated Media (CGM)
  • 51. The Power of Social Created Content 2.48 photosync
  • 52. How important is all that for Schools (... Business, consultants, governments, you)?
  • 53. Rate my Professor And sure soon Rate my workplace Rate my government And..
  • 54. You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry
  • 55. What is radically different with this Sheraton corporate website? Clients empowered Review = content = marketing Make them part of the company
  • 56.  
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  • 58.
  • 59. Watch new Web2 trends Distribute from grenoble disk
  • 60.
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  • 64. Wikipedia – the crowd is smart
  • 66. The crowd is ready to work. It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money, but all they had was an idea and some technical skills to build a simple website, Today they are multiple millionaires, just some 3 years later .
  • 67.
  • 68. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
  • 69.
  • 70. One UK band used crowdsourcing and social networking to get back into the music business
  • 71. The YOUera in business http://www.youtube.com/watch?v=F0-UtNg3ots
  • 72. Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.
  • 73.
  • 74.
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  • 76. What KM let their staff do
  • 77. Promote wide range of tools
  • 78. Promote ideas (from everywhere in the org chart) , implement brainstorming, measure performance, reward good ideas
  • 79.
  • 80. Knowledge Management Components classification metrics & reporting management of change workflow valuation social network analysis appreciative inquiry storytelling blogs wikis podcasts syndication &aggregation social software external access workflow applications process automation e-learning subscriptions points tracking reporting knowledge help desk goals & measurements incentives & rewards People culture & values knowledge managers user surveys social networks communities training documentation communications Technology user interface intranet team spaces virtual meeting rooms portals repositories threaded discussions expertise locators metadata & tags search engines archiving Process methodologies creation capture reuse lessons learned proven practices collaboration content management
  • 81.
  • 82. Web 2.0: Search yes BUT there is more than Google !
  • 83. Web 2.0: Threaded Discussions – im BOOT
  • 84. Web 2.0: Blog –HRM course/ private
  • 85. Web 2.0: Wiki – various projects
  • 86. Web 2.0: Podcast – Swissness
  • 87. Web 2.0: Social Networking Sites
  • 88. Web 2.0: Spread and connect knowledge
  • 89. Web 2.0: Check public reviews
  • 90. Web 2.0: Virtual Worlds – Second Life
  • 91.
  • 93.

Notes de l'éditeur

  1. Management Development Seminar 2007 by DCT International Hotel and Business Management School [email_address]