Developing social media for career-oriented students at the University of Florida

1. University of Florida
Buyer Persona Overview
October 2015

2. College Students
 BACKGROUND
 Enrolled students at UF
 Those who attend the University of Florida (both undergraduate and
graduate) and engage on social media
 DEMOGRAPHICS
 Males and females (slightly more females
 Ages 18-25
 Millennials
 Identifiers
 Ambitious
 Youthful energy
 School-spirited

3. College Students
 REAL QUOTES:
 “UF has been an amazing experience. Sometimes it is hard
balancing all of my school work, but in the end, I know it is all
preparing me for the real world.” – Alexa Ramer, Junior Business
management major.
 COMMON OBJECTIONS
 Students can learn about career advising through other
platforms
 Professionally, students avoid social media

4. College Students
 GOALS
 Graduate with an undergraduate/graduate degree
 Get internships and skills valuable for the workforce
 Become involved on campus
 CHALLENGES
 Balancing school work with involvement and social life
 Finding internships that best fit careers aspirations
 HOWWE HELP
 Spread awareness of career showcase and career advising activities on
social media
 Increase school spirit
 Post about tutoring opportunities

5. College Students
 MARKETING MESSAGE
 Developing social media sites into a way for students to better
connect professionally and also promoting career paths and
internships
 ELEVATOR PITCH
 We will develop a social media strategy that gains more
followers and engagement by focusing on what students really
care about: jobs.