Sun Microsystems Broomfield, CO March 5, 2008 http://www.facebook.com/event.php?eid=48109642854

1. Social Media,
LindaEnterprise & You
The Skrocki
Sr. Engineering Program Mgr.
Sun Blogs, Wikis, Forums
Deirdre Straughan
Community Builder & Videoblogger
Linda Skrocki
Community Engineering Program Manager

2. Social Media Explosion
Platforms for photo
sharing, video sharing
and blogging are the
fastest growing web
brands
Social media
democratizes the Web –
enables everyone to
entertain, educate, and
inform each other
creatively
•Data source: Hitwise.com
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3. Why Engage?
Experience serendipitous connections
•
• Collaborate with others who share your passion
Engage directly with the experts
•
Contribute to the sum of all knowledge
•
• Drive awareness of your initiative
Advance a cause
•
It's the new resume
•
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4. Sun's Community Galaxy
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5. Sun Blogs
Overview
• 4,268 Bloggers
(16% of all employees)
• 5,224 Blogs
• 128k Posts
• 140k Comments
• 22M Page Views 2008
• Jonathan Schwartz's (Sun
CEO) blog:
http://blogs.sun.com/jonathan
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6. Sun Wikis
Overview
• Sun & Non Sun
Contributors
• 71k Users
• 23k Pages
• 270k Revisions
• 4,459 Comments
• 4.5M Page Views 2008
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7. Sun Forums
Overview
919k Contributors
•
900k Threads
•
4M Messages
•
66M Page views 2008
•
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8. Sun Audio Sharing
http://www.blogtalkradio.com/stations/sunradio
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9. Sun File Sharing
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10. Sun Video Sharing
http://channelsun.sun.com
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11. Sun Learning eXchange
http://slx.sun.com
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12. Sun Planets
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13. Sun on Twitter
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14. Sun on Facebook
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15. Sun in Second Life
http://slurl.com/secondlife/Sun%20Microsystems/230/96/24
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16. More Community content on Sun.com
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17. Realized Value
• Twitter: the globally distributed virtual water cooler
> Driven awareness of company-wide initiatives
> Enabled collaboration and a sense of team unity
> Built fruitful business relationships between Sun & the market
place
• 900k forums threads
> Community self-resolving support issues
> Possible leads
> Advocates of Sun
• 128k thousand marketplace conversations on blogs
• 270k collaborative wiki page revisions between Sun &
non Sun content contributers
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18. More Realized Value
• SmugMug's CEO blog post about why he chose Sun:
> “ Their CEO blogs, and he blogs in an open and honest way.
Yes, this was a key selling point for me.”
> “Lots of Sun employees use SmugMug. They rallied to make
sure we were talking to the right people.”
• Shared our blogging experiences with the United Nations
• CEO collaborates with SEC Chairman to improve policy
that enables companies to use the web for financial
announcements
• Deals are won against competitors because of social
network based business relationships
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19. Questions?
Thanks!
Deirdre Straughan
blogs.sun.com/deirdre
twitter.com/DeirdreS
Linda Skrocki
blogs.sun.com/lskrocki
twitter.com/lskrocki