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Social Media for Dealers,[object Object]
Marketing is evolving,[object Object],Mass Media  1 to Many,[object Object],Niche Media 1 to Few,[object Object],Personalized Media  1 to 1,[object Object],Social Media  Many to Many,[object Object],Tweet,[object Object],Tweet,[object Object],HORRIBLE SERVICE,[object Object],AGAIN!,[object Object]
360 Approach to your brand ,[object Object],Cheers are louder when done together.,[object Object],Facebook – 200 million active users,[object Object],Twitter – 20 million active users,[object Object],No common message?,[object Object]
ROI – Return on ???,[object Object]
Impressions/Interactions/Influence How we calculate value,[object Object],ROI has changed. ,[object Object],There is no right answer, just accepted philosophies,[object Object],Avg. Impressions per post x #of posts per-month/ 1,000 x 11 (Avg.CPM) = Your (Monthly) Earned Media Value,[object Object],Huh?  $2.60/fan for an actively engaged site,[object Object],Regardless, Social Media does not sell.  It creates a community to engage which leads to sales.,[object Object]
Twitter - MySpace,[object Object],You’re no Lady Gaga but we sure would like to get to know you… ,[object Object]
YouTube,[object Object],YouTube Served 2 Billion Videos in October,[object Object]
Facebook,[object Object]
Facebook or,[object Object],September 24% of all online display ads in the U.S. appeared on Facebook ,[object Object]
Facebook or,[object Object],Where the Joneses Hang out,[object Object]
Facebook or,[object Object]
Facebook or,[object Object],Hotmail Rules, Yahoo’s 2nd and GMAIL trails but will it all change with a click of the mouse? ,[object Object]
51% of people are more likely to buy since becoming a Facebook Fan,[object Object],60% of people are more likely to recommend since becoming a Facebook Fan,[object Object],68% of Facebook users are more likely to buy a product or visit a retailer based on a positive Facebook friend referral,[object Object],Top 2 ways US mom internet users tell others about products/services they like or dislike…,[object Object],#1. In person.   #2. On Facebook.,[object Object]
So what do we do? ,[object Object],Over 80% of respondents in BBDO Oct '10 study join Facebook fan pages for coupons & promotions,[object Object],Share industry insights to establish your brand as an expert vs. straight sales. If you build trust, sales follow,[object Object],80-20 RULE - Inform and educate on the value first and leverage your team.,[object Object],Web surfers have short attention spans...keep your information short, sweet and interesting.,[object Object]
Things our clients should be doing,[object Object],Flickr,[object Object],4 square,[object Object],Facebook events,[object Object],Linkedin,[object Object],Facebook Places,[object Object],Wordpress or Blogspot blog,[object Object]
Facts about,[object Object],Tour of Flickr,[object Object],Highlights:,[object Object],Upload photos and create albums,[object Object],Allow captions for SEO,[object Object],Picked up by Google Images,[object Object],Limited number of photos unless upgrade to a paid account.,[object Object]
4 reasons to 4square,[object Object],http://foursquare.com/businesses/,[object Object],Apply discounts for 4square users,[object Object],Lets customers tell their ‘friends’ where they are/where they purchased a new or used vehicle,[object Object],Includes analytics,[object Object],Available for Facebook and Twitter,[object Object]
Facebook Events,[object Object],Create an event on Facebook,[object Object],Post to the ‘wall’ and will appear in fans newsfeeds,[object Object],Invite ‘friends’ to come,[object Object],Promote the event with a Facebook ad,[object Object],Specifically targeted to a certain group on Facebook,[object Object],Set dates for when you want the ad to run,[object Object],Set a daily budget,[object Object],Pay per click,[object Object],Use art we have created as the event logo,[object Object]
Linkedin,[object Object],View your connections,[object Object],See who works here,[object Object]
Direct traffic to your site,[object Object],View current activity,[object Object],Relay most recent and relevant information,[object Object]
Facebook Places,[object Object],Similar to 4square,[object Object],Free and easy advertising,[object Object],Allows friends to see who is nearby,[object Object],Use the ‘deal logo’ to find specials near current location,[object Object]
Social media presentation
Share relevant content with your clients and possible online followers,[object Object],Link to your website, facebook, and twitter pages,[object Object],Can either create a company ‘personality’ or sign as the company itself,[object Object],Update on a regular basis – weekly, bi-weekly, monthly,[object Object],Create link-sharing – link to other relevant blogs and/or websites,[object Object],Create multiple pages – main page with the blog, about us with information about the company, etc.,[object Object]
What’s Next	,[object Object]
"Some people here thought we should talk about technology or history -- 'We need to talk about Henry Ford!' -- instead of telling the consumer how good the product is," he said. So Ford reprised its "Swap Your Ride" campaign, where it has Honda and Toyota owners test drive Fords, and used the testimonials in its advertising. It launched the 2011 Explorer crossover on Facebook and created a campaign called the Fiesta Movement, which loaned out the small car to young social-media-savvy bloggers across the country to let them seed and spread the word long before the car was set to launch in the U.S.,[object Object],- Ford marketing chief Jim Farley,[object Object]
Ford Focus Facebook Initiative,[object Object],Ford asked prospective test drivers to “start more than a car” by providing the market equivalent of $10,000 for a charity they are passionate about, under the categories of hunger, education and environment/sustainability,”,[object Object]
Ford Explorer Facebook Initiative,[object Object],[object Object]
Since the new Explorer's Facebook paged received more than 30,000 likes, Ford gave away one new Explorer on the big day.,[object Object]

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