1. L’evoluzione dei media digitali e la comunicazione Luca Colombo Marketing Director, Microsoft Online Services Group Italy Roma, 29 maggio 2008 Email: [email_address] IM: [email_address] Blog: http://spaziolucacolombo.spaces.live.com Twitter: http://www.twitter.com/lucacollombo
2. From Passive Consumption To Active Participation Davide Armano “Micro Interactions + Direct Engagement in a 2.0 World” Consumer Behavior is Changing
4. The New WWW Tom March, Web-based educator, author, and instructional designer The New WWW – offering us whatever we want, whenever and wherever we want it – may seem like just an extension of our already-technology-enhanced contemporary life
5. ANALOGIC DIGITAL NETWORK DIGITAL Flat screen TVs Digital radio Notebook & tablet PCs Media PCs Games consoles IP TV STBs Media Server Networked DVD players Personal Video Recorders Handheld Games consoles Removable storage Digital Imaging devices MP3 players Multimedia mobile phones PDAs Portable Media Players Digital Trends
10. Social Networks Potential Hi Sat How much is reliable the following media to gather information before buying a product? How often an info/opinion found on ... affected your buying decisions? Digital PR , Millward Brown Delfo , Mar08 58% 51% 67% Incredibly optimistic about social media. Specific challenges 1) Tons of inventory . Lack of scarcity creates a liquidity challenge. Working on bringing big brands aboard. 2) People who are visiting social networks there for different reasons, different uses . Figuring out how to target. 3) What's the value of a "friend"? Trying to figure out new metrics to communicate with marketers. One area of specific weakness : social networking . The company is having trouble monetizing "social networking" inventory (e.g., MySpace). Guaranteed payments to MySpace, et al, caused the "Traffic Acquisition Cost" rate to jump to almost 90% of network revenue from 84% last quarter. This is not a big deal for Google, but unless Google can figure out a more effective monetization scheme, it's bad news for MySpace. 2007 Q4 Earnings Conference Call
![L’evoluzione dei media digitali e la comunicazione Luca Colombo Marketing Director, Microsoft Online Services Group Italy Roma, 29 maggio 2008 Email: [email_address] IM: [email_address] Blog: http://spaziolucacolombo.spaces.live.com Twitter: http://www.twitter.com/lucacollombo](https://image.slidesharecdn.com/forum-della-comunicazione-may-29th-2008-1212093692583664-9/85/forum-della-comunicazione-may-29th-2008-1-320.jpg)
