Luca Cioletti Mobile Developer Conference, Stockholm 100610

1. Forum Nokia Developer Services Gian Luca Cioletti Business Development Forum Nokia EMEA

2. Who am I originally from Florence, Italy been living for 25 years in Finland degree in Electronic Engineering degree in International Business Management over 16 years of experience in international business an executive and professional in the Telecom industry, a strategic thinker, a visionary and inspiring Leader, a consumer, a human being more about me on www.linkedin.com/in/gianlucacioletti

3. Worldwide Mobile Terminal Sales to End Users in 1Q10 (Thousands of Units)* Worldwide Smartphone Sales to End Users by Operating System in 1Q10 (Thousands of Units)* *Gartner

4. Who is FNDC? Forum Nokia and Developer Communities (FNDC) is dedicated to supporting third-party developers and publishers who bring locally and globally relevant content to Nokia devices around the globe.

5. Very active developer community with over 1.7 million unique visitors per month EMEA 50.3% Americas15.8% China 9.0% India 7.2% Source: Forum Nokia, February 2010 Rest of Asia 17.7%

6. Games Applications Audio/Video Personalization Forum Nokia Serves Developers and Publishers Native appsfor great performance: build with Nokia Qt SDK native applications with great portability Games. Productivity. Utilities. Web apps, Web SDK the easiest way for web developers to create mobile apps: Web (HTML/CSS/JavaScript] Business City Guides & Maps Entertainment Music News & Info Photo & Video Reference Social Networks Sports Utilities Ringtones Themes Wallpapers Action Adventure Arcade Card & Casino Education Puzzle Sports Strategy Trivia Word City Music Podcasts Video Java appsfor hundred of millions of devices: Java J2ME

7. Devices, clarified Phones (S40) Basic devices for the masses. Smartphones (Symbian) Democratizing the smartphone. Computers (MeeGo) Leading the evolution of mobile computing Develop Java apps Develop Native Apps (Qt) Develop Native Apps (Qt) Develop Web Apps (WRT+Ovi) Develop Web Apps (WRT+Ovi)

8. Beta Available Now Nokia Qt SDK 1.0 Overview C++ based Qt for mobile app development. Based on Qt Creator 2.0 IDE. Supports S60,Symbian & MeeGo. Introduces Qt access to selected device functions through new Qt APIs for mobile development.

9. Nokia Qt SDK 1.0 A world class tool Beta Available Now Install. All in just one package. Easy to customize and update. Simulate. Fast, easy to use and lightweight simulator. Create. A complete IDE, based on Qt Creator

11. WRT Extension for Adobe Dreamweaver

13. Designers and developerscollaborate easilyWidgets WRT plug-insand extension

14. Ovi App Wizard Ovi app wizard is a fast, easy and free way to mobilize and monetize your web content (in RSS/Atom format) for Ovi Store Free to use. No registration fee Open to all businesses and individuals No programming skills required Only takes minutes to create Apps delivered into Ovi Store within 24 hours of submission Distribute apps that work on nearly every Nokia handset to millions through Nokia’s Ovi Store http://ovi.com/appwizard

15. Reach millions of consumers worldwide using Java™ Mobile Java™ applications offer you the opportunity to create rich, sought-after applications for mobile phones. Nokia offers the most comprehensive support for Java technology in the world’s most-popular mobile phones.

16. Forum Nokia provides technical and business resourcesthat support mobile developers Business Opportunities 3rd Party Software Developers Global Community Technical Support

17. Ovi Store Designed for Scale, Built to Sell Global Availability Largest Range of Devices Local Relevance Payment Methods That Work for Consumers 180+Countries Content from80 Countries and counting 100+ Handset models can get Ovi Store content Including operator billing with 75 Operators 30 Languages

19. Each active user is still averaging 8.5 downloads per month.

20. 60% of daily visitors are repeat visitors

21. Average download activity: 12 content items per customer

22. Most prominent devices were all touch models: N97, N97 mini, 5800 XpressMusic, and 5530 XpressMusic

24. Digital Chocolate: 4M downloads

25. Pico Brothers: over 2.5M downloads

26. Herocraft: over 1.8M downloads

27. mForma Europe Ltd. over 1.6M downloads

28. eBuddy, Shazam, Polarbit, Numo and Nimbuzz: over 1M downloads

30. Helping to Create Opportunities

31. Discovering the next new thingCreating Outstanding Experiences for Consumers

32. Very active developer community with over 1.7 million unique visitors per month Discussion BoardsWikis, Blogs DeveloperNewsletters eLearning &Webinars www.forum.nokia.com

33. Nokia and OVI Store in the Nordic markets

37. BTL material including local apps There are more campaigns planned in 2010 including Ovi Store.

39. Our objective is to add up to 10 local app. launchers per country in every device shipped moving forward.

42. Key contact person in Forum Nokia Nordics: gian-luca.cioletti@nokia.com Key contact persons in Nokia Nordics: christophe.joyau@nokia.com, william.milisic@nokia.com All Nokia devices are categorized here http://www.forum.nokia.com/devices/matrix_all_1.html Latest S60 5.0 touch devices driving most traffic on Ovi Store. Touch based apps. http://www.forum.nokia.com/devices/matrix_s60_5ed_1.html Nokia blog (in Swedish), key contact person christophe.joyau@nokia.com http://nyheter.nokia.se Develop for OVI Store