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Il Metodo CPC 
Come ottimizzare il tuo profilo
REGOLA #1: DEFINISCI I TUOI OBIETTIVI.
REGOLA #2: INDIVIDUA IL TUO PUBBLICO.
REGOLA #3: CONOSCI IL TUO PUBBLICO, 
I SUOI OBIETTIVI, I SUOI PROBLEMI, IL SUO 
LINGUAGGIO.
REGOLA #4: PROPONITI COME COLUI CHE PUO’ 
AIUTARE A RAGGIUNGERE GLI OBIETTIVI E 
RISOLVERE I PROBLEMI.
REGOLA #5: RILASSATI, CONCENTRATI E METTITI 
NEGLI OCCHI E NELLA MENTE DEL TUO PUBBLICO 
(NON NEI TUOI).
REGOLA #6: COSA VORREBBE LEGGERE IL TUO 
PUBBLICO NEL TUO PROFILO? PERCHE’ 
DOVREBBE SCEGLIERE TE O LA TUA AZIENDA?
REGOLA #7: PREPARA I CONTENUTI OFFLINE, NON 
DIRETTAMENTE NEL PROFILO.
REGOLA #8: ORDINA LE SEZIONI-CHIAVE DEL TUO 
PROFILO SECONDO LA SEQUENZA LOGICA: 
SUMMARY, COMPETENZE, ESPERIENZE, 
FORMAZIONE
REGOLA #9: SCRIVI IL TUO SUMMARY. 
QUI TI GIOCHI TUTTO. SII AUTENTICO, SCRIVI IN 
PRIMA PERSONA, NON ESSERE TROPPO 
SCHEMATICO. IL TESTO DEVE PARLARE AL TUO 
PUBBLICO IN MODO CHIARO, PERSONALE E 
AUTOREVOLE.
REGOLA #10: IL SUMMARY DEVE DIRE CHI SEI, 
COSA FAI, A CHI PUOI ESSERE UTILE E COME. 
PARLA AL TUO PUBBLICO.
REGOLA #11: RIEPILOGO 2000 BATTUTE, 
ORIENTATE AL PRESENTE, SOLO POCHE RIGHE SUL 
PASSATO. NON GUARDARE NELLO SPECCHIETTO 
RETROVISORE: IL TEMPO E’ ORA E DOMANI.
REGOLA #12: AGGIUNGI 5-6 COMPETENZE 
DISTINTIVE LEGATE A QUELLO CHE FAI OGGI. 
DEVONO ESSERE SPECIFICHE, NON GENERICHE.
REGOLA #13: AGGIUNGI LA TUA ESPERIENZA. 
DEVE DIMOSTRARE LE COMPETENZE CHE HAI 
DICHIARATO DI POSSEDERE.
REGOLA #14: AGGIUNGI IL PERCORSO DI STUDI, 
CHE DIMOSTRI LE CONOSCENZE SULLE QUALI HAI 
COSTRUITO LA TUA ESPERIENZA.
REGOLA #15: TORNA ALLA HEADLINE E SINTETIZZA 
IL SUMMARY IN TRE RIGHE.
REGOLA #16: AGGIUNGI UNA FOTO CHE TI 
RAPPRESENTI CHIARA E DELLE GIUSTE 
DIMENSIONI.
REGOLA #17: CREA IL TUO CUSTOM URL.
REGOLA #18: AGGIUNGI I TUOI CONTATTI EMAIL 
E TELEFONO.
REGOLA #19: AGGIUNGI I COLLEGAMENTI AI 
TUOI SITI. USA PAROLE-CHIAVE.
REGOLA #20: AGGIUNGI IMMAGINI, DOCUMENTI, 
VIDEO, PRESENTAZIONI.
REGOLA #21: RILEGGI TUTTO MOLTE VOLTE PER 
VERIFICARE LA COERENZA, LA GRAMMATICA E 
CHE NON CI SIANO ERRORI DI BATTITURA. 
RENDI IL TUTTO LEGGIBILE. 
USA TUTTO LO SPAZIO A DISPOSIZIONE.
REGOLA #22: CONTROLLA CHE CI SIANO LE 
PAROLE-CHIAVE CON LE QUALI VORRESTI ESSERE 
INDIVIDUATO. EVENTUALMENTE AGGIUNGILE.
REGOLA #23: FAI VEDERE IL PROFILO AD AMICI E 
COLLEGHI. CONSIDERA I LORO COMMENTI.
REGOLA #24: GO LIVE. RICORDA: SIAMO TUTTI IN 
UNA VERSIONE BETA PERMANENTE.
Luca Isabella 
Organization Development Advisor 
Personal Branding - Career Coach 
Linkedin™ Networking Coach 
http://it.Linkedin.com/in/lucaisabella 
www.lucaisabella.it 
Email: luca.isabella@gmail.com

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Ottimizzare il profilo Linkedin con il Metodo CPC

  • 1. Il Metodo CPC Come ottimizzare il tuo profilo
  • 2. REGOLA #1: DEFINISCI I TUOI OBIETTIVI.
  • 3. REGOLA #2: INDIVIDUA IL TUO PUBBLICO.
  • 4. REGOLA #3: CONOSCI IL TUO PUBBLICO, I SUOI OBIETTIVI, I SUOI PROBLEMI, IL SUO LINGUAGGIO.
  • 5. REGOLA #4: PROPONITI COME COLUI CHE PUO’ AIUTARE A RAGGIUNGERE GLI OBIETTIVI E RISOLVERE I PROBLEMI.
  • 6. REGOLA #5: RILASSATI, CONCENTRATI E METTITI NEGLI OCCHI E NELLA MENTE DEL TUO PUBBLICO (NON NEI TUOI).
  • 7. REGOLA #6: COSA VORREBBE LEGGERE IL TUO PUBBLICO NEL TUO PROFILO? PERCHE’ DOVREBBE SCEGLIERE TE O LA TUA AZIENDA?
  • 8. REGOLA #7: PREPARA I CONTENUTI OFFLINE, NON DIRETTAMENTE NEL PROFILO.
  • 9. REGOLA #8: ORDINA LE SEZIONI-CHIAVE DEL TUO PROFILO SECONDO LA SEQUENZA LOGICA: SUMMARY, COMPETENZE, ESPERIENZE, FORMAZIONE
  • 10. REGOLA #9: SCRIVI IL TUO SUMMARY. QUI TI GIOCHI TUTTO. SII AUTENTICO, SCRIVI IN PRIMA PERSONA, NON ESSERE TROPPO SCHEMATICO. IL TESTO DEVE PARLARE AL TUO PUBBLICO IN MODO CHIARO, PERSONALE E AUTOREVOLE.
  • 11. REGOLA #10: IL SUMMARY DEVE DIRE CHI SEI, COSA FAI, A CHI PUOI ESSERE UTILE E COME. PARLA AL TUO PUBBLICO.
  • 12. REGOLA #11: RIEPILOGO 2000 BATTUTE, ORIENTATE AL PRESENTE, SOLO POCHE RIGHE SUL PASSATO. NON GUARDARE NELLO SPECCHIETTO RETROVISORE: IL TEMPO E’ ORA E DOMANI.
  • 13. REGOLA #12: AGGIUNGI 5-6 COMPETENZE DISTINTIVE LEGATE A QUELLO CHE FAI OGGI. DEVONO ESSERE SPECIFICHE, NON GENERICHE.
  • 14. REGOLA #13: AGGIUNGI LA TUA ESPERIENZA. DEVE DIMOSTRARE LE COMPETENZE CHE HAI DICHIARATO DI POSSEDERE.
  • 15. REGOLA #14: AGGIUNGI IL PERCORSO DI STUDI, CHE DIMOSTRI LE CONOSCENZE SULLE QUALI HAI COSTRUITO LA TUA ESPERIENZA.
  • 16. REGOLA #15: TORNA ALLA HEADLINE E SINTETIZZA IL SUMMARY IN TRE RIGHE.
  • 17. REGOLA #16: AGGIUNGI UNA FOTO CHE TI RAPPRESENTI CHIARA E DELLE GIUSTE DIMENSIONI.
  • 18. REGOLA #17: CREA IL TUO CUSTOM URL.
  • 19. REGOLA #18: AGGIUNGI I TUOI CONTATTI EMAIL E TELEFONO.
  • 20. REGOLA #19: AGGIUNGI I COLLEGAMENTI AI TUOI SITI. USA PAROLE-CHIAVE.
  • 21. REGOLA #20: AGGIUNGI IMMAGINI, DOCUMENTI, VIDEO, PRESENTAZIONI.
  • 22. REGOLA #21: RILEGGI TUTTO MOLTE VOLTE PER VERIFICARE LA COERENZA, LA GRAMMATICA E CHE NON CI SIANO ERRORI DI BATTITURA. RENDI IL TUTTO LEGGIBILE. USA TUTTO LO SPAZIO A DISPOSIZIONE.
  • 23. REGOLA #22: CONTROLLA CHE CI SIANO LE PAROLE-CHIAVE CON LE QUALI VORRESTI ESSERE INDIVIDUATO. EVENTUALMENTE AGGIUNGILE.
  • 24. REGOLA #23: FAI VEDERE IL PROFILO AD AMICI E COLLEGHI. CONSIDERA I LORO COMMENTI.
  • 25. REGOLA #24: GO LIVE. RICORDA: SIAMO TUTTI IN UNA VERSIONE BETA PERMANENTE.
  • 26. Luca Isabella Organization Development Advisor Personal Branding - Career Coach Linkedin™ Networking Coach http://it.Linkedin.com/in/lucaisabella www.lucaisabella.it Email: luca.isabella@gmail.com