The document provides a business plan summary for a proposed Russian food retail chain called Smart Value Food Retail between 2007-2010. It aims to seize market opportunities by opening ~35 stores and reaching over $300 million in annual sales by 2010. Key aspects of the plan include finding investors, researching the market and consumer needs, establishing an experienced international management team, developing a "smart value" concept focused on price and quality, implementing best practices from European retailers, and forecasting continued growth through expanding store count and sales.

1. BUSINESS PLAN 2007 – 2010 Summary for PR agency SMART VALUE FOOD RETAIL

3. 1. Introduction

6. 2. Project feasibility

11. 3. Management team

19. Supply Chain (by Casper Jansen) Visibility - Transparancy - Monitoring - Tracking & Tracing - Document Imaging - PO Management - Event Mangement - Direct Response Suppliers Port of Origin Global/ regional transport Port of Destination DC Distribution Store Customer driven supply chain requiring high standard of supply chain support in terms of integrated ICT-platform and -applications Vendor Management Container/Truck loading Consolidation Road Sea (Air) Customs clearance Deconsolidation Direct Shop Deliverie s In-/outbound logistics Pre-retail services Reverse logistics Crossdocking Store deliveries Network optimization Innovative store replenishment Goods receiving Shelf filling Inventory control ECR Customization Promotions Smart Value Supply Chain Reverse Logistics

22. IT Strategy CORE MERCHANDISING SYSTEM (Product, Supplier, Store) Advanced forecasting & replenishment Advanced Merchandise & Assortment Advanced Price management WMS TMS & Advanced planning STORE FRONT OFFICE (POS) STORE BACK OFFICE DWH FINANCE Other (Web, …) Phase I Phase II or latter/never HR (Payroll) In order to support the operations and the growth of the company, a best-in-class application will be selected to support the retailer operations. A phased implementation approach will be used to initially support basic transactional needs and then support more advanced and more complex operations

23. 4. Concept overview & Positioning

25. Format of retail trading Criteria Description Sales Area 1,000-1,500 sqm. Location Sleeping district of more than 10.000 habitants in 500 meters (or 15.000 in 800 meters) Core Principles Combination of aggressive pricing on known food brands with a very modern store experience Product lines Food; Dry Groceries, Perishables self-service and basic non food Price segment Lower-middle Pricing Emphasis on price/quality. Compete with all existing formats on their weaknesses

38. 5. Development forecast