1. Final Presentation Evan, Tana, David

2. 3G

3. G GG

4. Gaining Grounds In Games!

5. Gaining Grounds In Games! great

6. Entry in mobile Gaming market

7. Entry in mobile Gaming market great

9. Goliath David

10. P PP

11. P PP Popular Possible Profitable

12. A way to success

13. $100K 4Q

14. Market

15. Blue Ocean

16. Product Design

17. Road Map

18. Market Answer the assumption

19. ? Are there still great opportunities in iPhone app market?

20. ? Are there still great opportunities in iPhone app market? correct

21. Smart Phone Market Grow Fast Even faster in the future Sources: Morgan Stanly It brings great Potential market for your business

22. Smart phone becomes popular game console Some changes already happen, Gamers are ready to play on mobile

23. People are not only ready to play but also they are willing to pay

24. The facebook connect, Game Center will push the game market even further Play with their friends anytime, anywhere they want, via 3G network bring incredible user experience for your gamer

25. ? All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title? If market is so good, does that true

26. ? All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title? Unfortunately

27. Competition is extreme high 1605games released in one month, Average earned $3050, 50% game earned ≤ $682, forone year It is not the profits we expect

28. 80-20

29. In fact .. 90%revenues Shared by 10% games It’s a game called All or nothing

30. Competition/war between platform You need to choose the rightside

31. ? A team of five people can compete the market? if the competition is so high

32. It depends

33. Angry Bird earns 4.5m, in 1 year, With 12 employees. It costs $15000 ~ $50000 to develop acasualiPhonegame This game is so simple, not harder than anything your team can easily made It doesn’t depend on the company size, and money you invest

34. Use you money wisely Strategic Product Development Efficiency Marketing Plan But it does depend on the way you use your money, you need to prepare

35. User Analysis What our analysis can help

36. The biggest category: Casual Game is Only 1theme, 3 ~ 5 stages, play in 5 ~ 20 mins, but $2.25b market, over 200mplayer, grow 20% http://www.casualconnect.org/newscontent/11-2007/CasualGamesMarketReport2007_KeyFindings.pdf http://www.redherring.com/Home/17429 Biggest market, cost low

37. Age Group iOS cross all age group > 25, they are older, richer and still want to be entrainment willing to buy

38. Age Group 65 % of Casual Gamer

39. Gender Need balance Female gamer is fewer, but as active as male player . They dominate casual game

40. User Analysis Maximum your user base

41. Product Analysis Casual Social Interactive Allow Users become our marketers by promotion the games, it will largely reduce the market budget Trend of Game Center and Facebook Platform In-app purchases Another way to earn revenue, and extend the life cycle with limited cost LiteVersion Cross selling Significantly increase the # of downloads These are existing tech can help your product

42. Risk Analysis Competition Risk 310, 000 of games iPhone vs. Android vs. Window Phone Technological Risk System update Finance Risk Operation fees Marketing budget Apple approve risk Reject , or Delay 7 days - 36 days http://148apps.biz/app-store-metrics/?mpage=catcount Will be cover in later section

43. Product Design

49. Content Simple, Adorable, Stylish Fun, Interactive, Engaging Catchy Visual + Audio Customizable Characters

50. Function GPS, Campus, Accelerometer In Game Avatar Game Center / Facebook Connect Save & Continue

51. Flow Diagram

52. Wireframe Logo Instruction Play Share More

53. Road Map

54. Road Map Design and Develop Launch

55. Road Map Design and Develop Launch

56. Road Map Design and Develop Launch Production: Game 1

57. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 Production: Game 2

58. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2

59. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2 Cross Selling: Game 1

60. Risk Mitigation Grid Competition Risk Copy Cat Competitors Technological Risk Financial Risk Apple Approve Risk Market research unique game idea Thorough Marketing Effort Evaluate imitation apps & try to one-up them Keep an eye on the new technology Keep some reserved contingency fund Consider using contingency fund for the Q4 Launch Consider new funding Read & follow Apple Iphone app guideline as much as possible Human resource development, find way to continue to recruit talent to help improve production and marketing Develop backup financing plan. Continue to find ways to seek private equity or venture capital financing

61. End

63. Nothing behind

64. Important points Market analysis & recommendations Product design recommendations Roadmap recommendations

65. Answers of the Assumption Yes, there is still a great opportunities Mobile market is growing even faster Smart phone is a popular game console Big fish joins the game: Apple Game Center, Facebook, the market will grow even faster However, competition is extremely high 1605 games released in one month, Average game earned $3050 / year 50% game only earned $682 / year But, it is still a great potential market Perfect for small company Use resource correctly Face competition

66. Road Map Design and Develop Launch Production: Game 1 Extra Addons/Game/ Lite: Game1 New Level: Game 1 Production: Game 2 Cross Selling: Game 1