1. Promo campaign evaluation
(by newies)
Fall RCTM 2012

2. Number of respondents
• Brno 29/31 • Ostrava 11/23
• České Budějovice 9/9 • Plzeň 14/17
• ČZU Praha 19/33 • Praha 33/48
• Hradec Králové 13/15 • Zlín 22/29
• Karviná 15/23 • Altogether 183/248
• Olomouc 18/20 * 248 = current # of newies in Oct 31

3. BRNO
29/31 = 94%

4. BRNO

5. BRNO

6. BRNO

7. BRNO

8. BRNO
What changes of promo campaign / materials would you suggest?
• More promo materials, especially at ESF • Be more visible at VUT – nobody knows
MU!!! (mentioned many many times) about @ there
• Concrete information about what • Focus on media partnerships
members do • More presentations at schools
• „new cool idea“ • No changes, I liked it ;)
• More „live“ promotion • Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=1

9. Č ESKÉ BUDĚ JOVICE
9/9 = 100%

10. Č ESKÉ BUDĚ JOVICE

11. Č ESKÉ BUDĚ JOVICE

12. Č ESKÉ BUDĚ JOVICE

13. Č ESKÉ BUDĚ JOVICE
Leaflets and posters were visible and well placed

14. Č ESKÉ BUDĚ JOVICE
What changes of promo campaign / materials would you suggest?
• Be more visible – notice boards at better places, use more promo materials (also in
dormitories and student cafeteria), do more roadshows,…
• Deliver not only the information, but also fun
• No changes, I liked it
• THUMBS UP ;) (2x)
• Original answers in czech / slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=2

15. Č ZU PRAHA
19/33 = 58%

16. Č ZU PRAHA

17. Č ZU PRAHA

18. Č ZU PRAHA

19. Č ZU PRAHA

20. Č ZU PRAHA
What changes of promo campaign / materials would you suggest?
• Be more visible!!!
• Posters and leaflets at better places in the campus
• More noticeable posters
• Use more „natural „ photos for the promo materials
• Have an @ stand
• Improve messages on the posters (some things repeated many times
• Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=3

21. HRADEC KRÁLOVÉ
13/15 = 87%

22. HRADEC KRÁLOVÉ

23. HRADEC KRÁLOVÉ

24. HRADEC KRÁLOVÉ

25. HRADEC KRÁLOVÉ

26. HRADEC KRÁLOVÉ
What changes of promo campaign / materials would you suggest?
• Involve more „old“ @ members + sharing • Promote the name of @ more in the
how they exercised their experience in campaign itself
their jobs • Emphasize the DDL for sending the AF
• Bring leaflets to class pres. • Choose concrete motif which would be
• Longer class presentations + explain there associated with @ (apple = Career Days)
what members concretely do (not just • Original answers in czech / slovak:
general info about @) https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
• Add more information key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV
0ZUE#gid=4
• Broaden the promo campaign

27. KARVINÁ
15/23 = 65%

28. KARVINÁ

29. KARVINÁ

30. KARVINÁ

31. KARVINÁ

32. KARVINÁ
What changes of promo campaign / materials would you suggest?
Something for our ego ;)
• Promo materials at more visible and
• The promotion was irresistible =)
various places • No changes, it was perfect the way it was
• Use bolder (odvážnější) design • No changes, it was great / super / I liked
it
• More promotion at Prvákoviny
Original answers in czech / slovak:
• Promotion at university web and https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV
facebook 0ZUE#gid=5

33. OLOMOUC
18/20 = 90%

34. OLOMOUC

35. OLOMOUC

36. OLOMOUC

37. OLOMOUC

38. OLOMOUC
What changes of promo campaign / materials would you suggest?
• Promo materials at more visible places, bigger • More colorful and vivid promo materials
posters, special @ notice boars • Info at web pages more clear, easier for
• Less aggressive campaign orientation
• Cooperation with UNI in terms of promotion @ • Posters with clear message what is the
at university events and promo materials for membership about
potential new students • Better description of what @ is
• Presentation at events organized by city • Use spots – bigger infuence then leaflets
• More videos
Original answers in czech / slovak:
• Stories of successful people who were in @ • https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid
=6

39. OSTRAVA
11/23 = 48%

40. OSTRAVA

41. OSTRAVA

42. OSTRAVA

43. OSTRAVA

44. OSTRAVA
What changes of promo campaign / materials would you suggest?
• Bigger contact with students • More noticeable design, bigger and more
(talk to them at corridors, …) colorful posters
• Better graphics and messages on leaflets • More information on posters and leaflets
• More events as „Jak přežít prvák“ • Quantity
• Do class presentations Original answers in czech/slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
• Some posters too formal key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid
=7

45. PLZEŇ
14/17 = 82%

46. PLZEŇ

47. PLZEŇ

48. PLZEŇ

49. PLZEŇ

50. PLZEŇ
What changes of promo campaign / materials would you suggest?
• Get promo materials closer to the target • Campaign was „amazingly non-
group aggressive“ =)
• Organize bigger promo events to draw • Campaign was really well-done ;)
attention
Original answers in czech / slovak:
• Have promo materials at other places then https://docs.google.com/a/aiesec.cz/spreadsheet/cc
just in the university buildings c?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURo
• Deliver more clear message about what @ dkV0ZUE#gid=8
does during the class presentations

51. PRAHA
33/48 = 69%

52. PRAHA

53. PRAHA

54. PRAHA

55. PRAHA

56. PRAHA
What changes of promo campaign / materials would you suggest?
• More videos (esp. with internationals) • Unity of promo materials (so everybody
• Be more visible can match the poster / leaflet with @)
• Stronger physical promo • Bigger leaflets
• More massive promotion • No changes – good idea, well-realized ;)
• Promo materials which say more about @ Original answers in czech / slovak:
• Stronger promo on FB before DDL https://docs.google.com/a/aiesec.cz/spreadsheet/cc
c?
• More colorful and brighter promo key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURo
materials dkV0ZUE#gid=9

57. ZLÍN
22/29 = 76%

58. ZLÍN

59. ZLÍN

60. ZLÍN

61. ZLÍN

62. ZLÍN
What changes of promo campaign / materials would you suggest?
• Promo campaign more visible at FMK • More versions of promo materials
• Graphic and design of higher quality • Something more crazy =)
• More information at leaflets • Posters were too profesional
• Promotion at high schools • More interesting class presentations
• More promotion and promo materials
Original answers in czech / slovak:
• Direct contact with students https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#
• Information about what @ does gid=10

63. CZECH REPUBLIC
183/248 = 74%

64. LCs Participation

65. CZECH REPUBLIC

66. CZECH REPUBLIC

67. CZECH REPUBLIC

68. CZECH REPUBLIC

69. Overall points for improvement
• More information + concrete info about what members do on the posters
• Improve messages on the posters (some things repeated many times
• More noticeable posters, more colorful and vivid promo materials
• Use more „natural „ photos for the promo materials
• Involve more „old“ @ members + sharing how they exercised their experience in their jobs, Use stories of
successful people who were in @
• Broaden the promo campaign, use more videos …
• Promote the name of @ more in the campaign itself
• Choose concrete motif which would be associated with @ (apple = CD)
• Use bolder (odvážnější) design , bigger leaflets (got lost among the others)
• Better graphics (higher quality) and messages on leaflets
• Unity of promo materials (so everybody can match the poster with @)
• More versions of promo materials (more than 2)
• Posters were too profesional / formal

70. HOPE YOU ENJOYED THIS AS MUCH AS I
DID! =D
LUCY ;)