The Online Circles presentation to the CEO Institute on Internet Marketing

1. INTERNET MARKETING A CEO’S CRASH COURSE

2. Website Management. Search Engine Optimisation. Website management. Test. Measure. Refine. Online advertising. Social Media. Monitoring & measuring. Research. Engaging. Leading. Commercialisation. Underutilised Strategies. Email marketing. Online articles.

3. Working with Search Engines How they work? IMA

4. Store

5. SEO – Building an Asset

6. The Online Circle’s 4C’s of SEO Credibility Clarity Currency Competition

7. SEO – What is Search Engine Optimisation? Onsite SEO and Offsite SEO

9. Title Tag ( with Keyword)

10. Meta Description ( Consistent with Title Tag)

11. URL’s

12. Keyword Density in body text

13. H1/h2/h3 Tags ( with Keyword)

14. Graphic Alt Text ( with Keyword)

16. Keyword Research: What is really best? TRAVEL – 32,000 searches per month in Google AU TOUR – 16,000 searches per month in Google AU

17. Title Tags

18. Description Tags

19. URL’s

22. example.com

23. www.example.com/

24. example.com/

25. www.example.com/index.html

26. example.com/index.html

27. www.example.com/Home.aspx

28. example.com/Home.aspxhttp://example.com/ or 301 http://www.example.com/

29. Sitemaps – Robots – Other Considerations

30. Anchor Text / Anchor Links

31. Link Building The Bad The Good The Ugly

32. Link Building – Ways Search Engines Judge the Value of a Link. Internal vs. External Anchor Text PageRank TrustRank Domain Authority Diversity of Sources Uniqueness of Source + Target Location on the Page Topical Relevance Content & Context Assessment Geographical Location Use of Rel=”Nofollow” Link Type Other Link Targets on the Source Page Domain, Page & link-Specific Penalties Content/Embed Patterns Temporal / Historical Data

34. Social Media

35. Online PR

36. Promotions

37. Add your business to the local council or association

38. Add your business to Google Maps / Google Local / Google Base

42. SEO is not free (but it can deliver a high ROI)

43. SEO is a tactic but it requires a strategy

44. SEO is an asset - building it takes time

45. SEO changes constantly (keep updated)

47. Professional Design 1

49. Website Optimizer

50. Website Optimizer

54. Websites – Advertising Online 3 IMA 30 min

56. Target Market

58. Pay per click Advertising Steps: Decide Goals Decide Targets – Location, age, gender Create Ads based on goals and target Choose Keywords that will trigger your ads Narrow by match types – Broad match | “Exact Match” | [exact term] Decide on negative keywords Daily budget $ Click amount Review

59. Pay per click Advertising Tips to boost : Be careful with Broad Match Be smart with your negative Test different ads Build separate campaigns for search and for contextual Build a specific landing page Build a relationship – free is the new currency

60. Landing Pages

63. Online Advertising Affiliate Programs Co Registration Email Marketing Online PR Online Articles Displays Ads Widgets Videos Online Sponsorship Reviews Maps

64. Social Media 4 IMA 45 min

65. What’s Social Media and buzz?

66. What’s Social Media and buzz?

68. Relationship with customers

69. News generation

70. Influencebuy decisions

71. Research

72. Market Test

74. Create Activity Timelines Melbourne Seminar

75. Decision Making Source: nielsen-online

76. Step 3: Follow relevant metrics

77. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Goal: Sell more product Strategic Objective: Build a Thought Leadership Position Strategy Step1) Build an online presence Step2) Consolidate reputation Step3) Convert Online reputation to commercial value

78. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Blog –www.glutenfreehealth.net Online Articles Dedicated YouTube channel Guest writer to nr 1 content website WOM + Advocates -> Commercial Benefit

82. Early warnings You can Influence and reassume your position

83. Integrated Strategies Social Media SEO Online Advertising

84. Internet Marketing – Underutilised Strategies The Online Circle De-mystifying Internet Marketing for business people.

85. 7 KEY USES FOR EMAIL MARKETING Use best practices and basic tests Nurture leads Resurrect dead leads Boost user-generated content Cut expenses, increase satisfaction, multiply sales Sharpen autoresponding email strategy Organise and rally grassroots teams

86. 9 Things to remember when implementing emails Not all graphics will be seen. Alt tag copy is an art. Don’t let graphics depress response. A Call to Action in the reading pane. Use your subject lines, sender name and “From” 6. Use pre-headers and snippet text wisely. 7. No web-like navigation with today’s mobile email. 8. Test with different email clients. 9. Find the best resources

87. Marketing Oriented Options. Online Articles

88. Leading the competition or playing catch up?

89. www.theonlinecircle.com