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Facebook Performance Report
Banks & Financial Institutions - Australia
January 2014

www.socialpulse.co // hello@socialpulse.co // #banksfbreport
Analysed by Online Circle Digital
Top Banks & Financial Facebook Pages by Engagement*
Data analysed by Online Circle Digital - www.theonlinecircle.com

Average Engagement for January 2 – December 1, 2013
Commonwealth Bank

39.9%

American Express

18.0%

Westpac

9.6%

NAB

6.2%

ANZ Australia

5.5%

St.George Bank

4.3%

Bankwest†

2.7%

MoneySmartAu

1.6%

Raymond A Ram

1.5%

Bank of Melbourne

1.4%

Westpac Rescue Helicopter Service

1.4%

ING DIRECT Australia

1.3%

Bendigo Bank

1.2%

Citi Australia

1.1%

Heritage

1.1%

Aussie

1.0%

BankSA

1.0%

UBank

0.9%

CUA

0.4%

Soncorp Bank

0.2%

Social media automation tool
†Average for January 14 - December 1, 2013 only due to earlier data being unavailable.

www.socialpulse.co // hello@socialpulse.co
Sign up for a free Social Pulse™ account
to download the full report.
http://socialpulse.co/australian-facebook-performance-report/
banks-financial-institutions

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Annual Facebook Performance Report – Banks & Financial Institutions

  • 1. Facebook Performance Report Banks & Financial Institutions - Australia January 2014 www.socialpulse.co // hello@socialpulse.co // #banksfbreport Analysed by Online Circle Digital
  • 2. Top Banks & Financial Facebook Pages by Engagement* Data analysed by Online Circle Digital - www.theonlinecircle.com Average Engagement for January 2 – December 1, 2013 Commonwealth Bank 39.9% American Express 18.0% Westpac 9.6% NAB 6.2% ANZ Australia 5.5% St.George Bank 4.3% Bankwest† 2.7% MoneySmartAu 1.6% Raymond A Ram 1.5% Bank of Melbourne 1.4% Westpac Rescue Helicopter Service 1.4% ING DIRECT Australia 1.3% Bendigo Bank 1.2% Citi Australia 1.1% Heritage 1.1% Aussie 1.0% BankSA 1.0% UBank 0.9% CUA 0.4% Soncorp Bank 0.2% Social media automation tool †Average for January 14 - December 1, 2013 only due to earlier data being unavailable. www.socialpulse.co // hello@socialpulse.co
  • 3. Sign up for a free Social Pulse™ account to download the full report. http://socialpulse.co/australian-facebook-performance-report/ banks-financial-institutions