2. Mobile Apps
Mobile devices are becoming
more sophisticated, creating
opportunities for mobile apps
to extend functionality
beyond that which the
original manufacturer
intended.
“Games” category dominates
1/3 of the app market
3. Stores that sell Apps
Apple App Store
Google Play
Blackberry AppWorld
Nokia Store
Amazon Appstore
Microsoft Windows Phone
Store
Best app stores ranked by
ABIresearch (Jan 2013) based
on market share and
monetization
1. Apple – 50 billion
downloads
2. Google – 48 billion DL
3. Microsoft – 500,000 DL
4. Differences betweenApp Stores
Not all app stores have the same applications and not all apps
are available on every platform
Example: LotteryHUB is available on the iOS and Android
platforms, so it can be found in (but not limited to) the App
Store and Google Play
Store Available Platform(s) Available Apps
App Store iOS 850,000
Google Play Android 800,000
BlackberryWorld Blackberry OS 120,000
Windows Phone Store Windows Phone 145,000
5.
6. Apps vs.Widgets
Apps are 3rd party software
programs. Apps only run
when activated
Widgets are small
applications that
continuously run a specific
function
Ex: clocks, calendars,
weather forecasts etc.
7. Widgets…Why &Where
Widget Benefits:
Add Functionality to an
existing application
Create rich user experience
and seamless communication
channels
Provide faster access to
information
Save time with live updates
Widgets on:
Desktop – self-contained
applications like games or
clocks
Application – enhance
functionality of an existing
app
Web – monitor external
events by extracting data like
flight times or stock prices
8. Apps for the fully developed
Creating a mobile app accessible by multiple device
platforms can consume large amounts of time and money –
Unless one is readily available
However, the greater functionality and engagement
opportunity can easily outweigh the production cost
Once created mobile apps are relatively inexpensive to
update and modify
Widgets can be added to mobile apps with simple code
insertion
9. Section 2 Complete. Nice job!
Next Section: Mobile Optimized vs.
Non Optimized
