1. S
Social Media
Networks
Section 1: Social and Mobile Media

2. Image source: Dashburst

3. Social Media for Marketers
Businesses can take advantage of the
prevalence of social media to connect
with customers in new ways.
S Brand awareness
S Lead generation
S SEO rankings
S Gather marketplace intelligence
S Reduce marketing costs
Content Marketing Strategy
Survey

4. Time Commitment
S The majority of brands involved in social media marketing commit 5 to
10 hours per week, or more.
“You get out of it what you put into it”
Source: Socialmediaexaminer.com

5. Mobile Video on Social Media
“It is clear that mobile video will be the next big thing.” – PCmag.com
S Social networks are responsible for 68% of social
recommendations of video. Ahead of email and SMS.
S Global consumer video traffic is expected to double in
2016
S Men are 10% more likely to watch mobile video than
women
S Users 18 – 44 are three times more likely to watch mobile
video than other age groups

6. Section 1 Complete. Yay!
Next Section: Facebook Marketing