A2 media evaluation

A2 MEDIA EVALUATION.
LUCY WILLIAMS.
Lucy Williams

A promotion package for a new film, to include a
teaser trailer, together with two of the following
three options:

 A website homepage for the film.
 A film magazine front cover, featuring the film.
 A poster for the film.

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?

Within my trailer I have included all of the traditional forms and conventions of real
media texts. This was done by firstly researching into trailers and teaser trailers in the
genre of horror . By looking into the real media texts I gained to realise what specific
forms and conventions were used to make it have a great impact on the viewer. These
were a dark environment which is often used as it sets the scene for the trailer and the
audience. I also noticed in many of my research the story behind it was ghostly as
well as having a main murderer, and a main victim (or possible victim). Some of the
common themes of horror are death, victims, as well as the conventions of the
production such as ominous music, and editing or creating a story which itself
creates and enigma for the audience: leaving them guessing.

FORMS AND CONVENTIONS
From my research I included these forms and conventions of the real media text.
Length of the teaser trailer.

This image shows how long my teaser
trailer is. The normal length of a teaser trailer is between 1:20 – 2:00 long, as
you can see from the image it follows this convention as it is 1:22 long. This is
considerably less then a normal trailer as the teaser trailer is meant to show only
parts of the film without giving the storyline away.

Establishing Shot From
researching
into teaser
trailers I
realised that
every trailer
had a
…


establishing shot, which captures the audience attention by setting the
scene and atmosphere. Along with the establishing shot I used music in the
background so the trailer is starting off calm and consist, before it
reaches the section where everything is up-beat and fast. When filming
the establishing shot we thought about the mise-en-scene this is shown by
capturing the shot in the afternoon whilst the sun was setting to create
spooky and strange atmosphere.

FORMS AND CONVENTIONS.
The Pace.

This is the beginning of my
teaser trailer, this follow‟s the
forms and conventions of a
real media text, as it begins
with the opening credits which
include the production company
and the green band certificate
that means that it has been
approved for the target
audience, the overall build up
is a normal to slow pace then
leading into the main section
which is where it all changes.


Pace
From researching trailers I realised they
all had a jump cut sequence which makes
the trailer become memorable as it usually
makes the audience feel on edge as well
as creating a suspense atmosphere. I realised
this is the most important part that has
1:01 to be within a teaser trailer to make it
effective. The images show the main
section within my trailer that‟s had the
most impact on the target audience. Here is
1:03 where it follows convention of a real
teaser trailer, because this is where it
picks up the pace, as you can tell by
looking at the timing on the bar. This is
put in place to show an insight to the
„film‟ without giving to much away. This
1:04 section of my trailer gives an indication
to the audience whilst leaving them
guessing to what happens overall.
1:11

Music / sound effects.
The most important forms and conventions to make a successful horror teaser trailer is the music and
the sound effects used. It is clear that every trailer wither being a real trailer or a teaser trailer, they
all include music and sound effects in the background. Music is used to create the suspious
atmosphere, the music within my trailer I believe adds to the effect of horror as I have used music
that follows the conventional smooth music at the beginning to the up beat pace following the jump
cut section. Music keeps the audience attention as is focuses them on the trailer, by the way I have
edited the music fits in with different sections of my trailer as well as linking different music with
different section, The music carries on through out my trailer as it is then a consistent technique that
I have used. Music adds the suspense of the trailer, which is something I wanted to achieve within
my horror trailer.

The music I started my trailer with is smooth as then it immediately creates an uneasy atmosphere.
This makes the audience feel on edge from the beginning which therefore makes them anxious for
the rest of the trailer, as they will be waiting for something to happen. As well as using music I used
a heart beat sound effect at the very end of my trailer to highlight how the audience are feeling, I think
using this specific sound effect makes my trailer memorable.


Text on screen
From my research I immediately realised that all trailers and
teaser trailers have text on the screen as well as a voice over ,
both of which are effective. Techniques like this grab the
audience attention and gives them an in-sight to the plot and
surprise them. Within my trailer I haven't used a voice over
as I am creating a teaser trailer which is only a limited
amount of time, having short sharp text I believe grabs the
audience attention more.

These images show all of the main text tag lines that are
used within my teaser trailer, I think the use of word and
language is effective as I have created them to be direct to the
audience, as then it makes them feel more on edge and
cautious of what can happen next, as in my trailer the mise-
en-scene seems like such a normal everyday setting. Also the
way in which the pace of music builds up steadily from the
first text box to the last adds intensity.

Text on screen
Coming up towards the end of my trailer I decided to include a text slide announcing that is it
„inspired by true events‟ as this will again have a impact on the audience giving my trailer the a
added surprise factor. This is effective as then the audience may start to acknowledge that as it is
based on true events, it can happen to them, leaving them feeling anxious as my trailer is set in a
normal house.

Throughout my trailer all of the text slides
that I have used, I have kept a simple black
and white colour scheme as I think it is
effective. I thought by bringing in colour it
may distract the built up atmosphere of dark
and gloomy so the of using basic colour
reflects this.

Release date

From doing research into teaser trailer I
noticed that it is a key convention to
announce the release date of the film, at
the ending of the trailer. From my research
I realised the difference between real
trailers and teaser trailers, as real trailers
give the specific date of when the film is
being released compared to teaser trailers
they normally say „coming soon‟. I used the
same technique in my teaser trailer as you
can see in the image, I think using
„coming soon‟ is a good idea as I didn‟t
want to give anything away, also I like the
idea of leaving the audience wondering and
wanting to find out when the actual
release date will be.

Camera Angles
Panning

These next few images are showing the way in which I have recorded some scenes within my trailer.
I have used the conventional camera angles that I have learnt from doing my research and analysing what
professionals use, from this I no the camera angles have a massive contribution into how the audience
reacts to the teaser trailer. The use of panning technique creates a tense atmosphere and is very effective as
for my trailer it sets the time of day and location.

Over the shoulder.

Carrying on from the previous slide, this image shows that I
have used an ‘over the shoulder’ shot, I used this shot so the
audience will be able to see what the main character sees herself.
This is effective as the audience are more involved with the
trailer.

Behind.
This is another camera angle that I have used within my trailer, I
placed myself behind the victim so it is like the audience is watching
over her as well as the other character within my film that is
following and pestering her. This is effective because the audience
will feel cautious whilst they get to see her reaction.

Tracking

This is another camera angle that I have used, I would say this camera shot has the most impact
on the audience as I believe it is the most intense scene within my teaser trailer as it shows the
audience both main characters in one shot. I decided to use the technique of tracking as I think this
builds up tension as well as making the audience feel on edge as they don‟t know what to expect. This
section looks effective as the use of camera angle makes the victim look vulnerable.

HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?

My main aim that I wanted to achieve whilst making my horror teaser trailer and the ancillary tasks were to
grab the attention of my target audience, this is important as this will lead them into wanting to watch the
overall teaser trailer which then leads them into wanting to find out more. With this as my aim I wanted to
create my ancillary tasks appealing to my target audience as then they will want to watch the trailer.

Magazine

This is my magazine front cover that I made through
Photoshop, I have had previous experience using Photoshop as
last year I used this also. From research that I have carried out
before creating my final magazine front cover I learnt the forms and
conventions from a real magazine this being mainly focused on
Empire Magazine as it is a well known film magazine. I then
followed through with many of the forms and conventions in my
own front cover, this being the use of the layout, text and free-
bees.

Poster TEXTS?

This is the final poster that I created also through
Photoshop. Likewise with this ancillary task I researched
into different film posters and realised the different forms
and conventions that go into a poster to make it look
effective and eye-catching. I realised from this that all
posters have a main image, the age rating, the release date
even though I used ‘coming soon’ to add an edge, the
names of the actors and actresses, a catchy tag line, the
production company, credits, website and the most
important of all the film title. My poster I believe links
well with my teaser trailer as the main images is the
house where it is set and the main character, giving the
audience an insight in what to expect to see within the
trailer.

TEXTS?

Images.
 The images I have used in both my magazine and poster is effective as the
image in my magazine, the girl is surrounded by darkness and looks vulnerable
and afraid which makes the viewers of this wonder why? As well as making
them curious of what has actually happened her, this is why I chose that
specific image for my magazine as it engages the audience.
 Compared to my poster image I used a combination of two images, one being
of an old mysterious house, I used this as I think the bricks and layout of the
building make the image that more interesting, also I think it will create an
image in the viewers head of what it could look like inside due to it being
an old house. The other image I used is the one of the main character, who
becomes the victim within my trailer. I used this image and as I think she
looks vulnerable and scared and I think the editing of the image round her
eyes makes more of an intense image. I place the image in the centre of the
page so it grabs the attention of the audience straight away, as well I lowered
the opacity on the image so the foreground image of the house comes
through, which overall I think is effective and works well.

TEXTS?

Colour scheme.

 The colour scheme I decided to go for was black, red, white. I went with
this colour scheme for both my final magazine and poster. Using this
for both ancillary tasks means that my colour scheme stays consistent, as
well I think it links well with the genre of horror, how black and white is
plain and simple compared to the use of red which relates to danger
and blood.
 With the use of red I realise that the Empire Magazine title is big
bold and red, which is good as it fits in with my colour scheme perfectly.
As well as this is used red and white for the main text on both
ancillary tasks which therefore the red highlights some text that would
stand out to the viewers.

TEXTS?
Title
The most important part when ever creating a poster or magazine, the aim is to
get the film known for the audience to remember what the name is so they
become fascinated which will lead them to look for the teaser trailer, this was
my aim when creating both my poster and magazine. I think I achieved this when
creating my magazine as I made sure ‘The Senseless’ was in capitals, in the largest
font I could use as well as having a white background and red writing, which is
sticking with the colour scheme whilst standing out to the viewers. This is the same
for my poster, I made sure that ‘The Senseless’ is eye-catching and effective, this
has been achieve by being in large effective font.

Tagline.

Another main thing I added within my poster is the tagline, „ You‟re Never
Alone‟ this brings in the audience and puts them on edge, I used white and red
font for this specific section as it stands out to the black font of ‘The
Senseless’.

WHAT HAVE YOU LEARNED FROM
YOUR AUDIENCE FEEDBACK?

The audience feedback has been a helpful way in informing me on what different people like about my
teaser trailer, my poster and also my magazine. They help me in stating what was good about these
individual sections and what could have been improved or changed about. The feedback I got back were
written by those within my class, which is the target audience therefore I really appreciated what they had
to say about my work.

Audience Feedback. on my Trailer.
Well done! We really like how you have used the music to create tension and build up suspense. The trailer gives indication
about what the film is about without giving away too much information, which is one of the key conventions in a teaser
trailer, so this works well! Its good how you have dipped each shot out to create a continuous 'spooky' atmosphere but then
contrasting this with cut shots to give the 'jump' effect. We really enjoyed it :)

From this audience feed back I have learned;
 that my music works well within the trailer.
 achieving my aim of not giving to much away which a teaser trailer is created for.
 That I have successfully managed to create a spooky atmosphere by the use of „Dip To Black‟
 Achieving a noticeable jump cut section


This is so good! I think you've used a good choice of music as it builds tension. It fits the typical conventions as it
doesn't give to much away but enough of it to find out the basic storyline. I like the sound effects used as it makes it
the trailer a quite jumpy, You've used good contrasting cut shots that add to that effect, I had goose bumps by the need
of it!!
 Music fits in well with my whole teaser trailer creating tension.
 I follow the conventions of a real media text due to the fact I don‟t give too much away.
 I make a good use of sounds effects.
 I have used “contrasting cut shots”

Brilliant soundtrack, very atmospheric and genre appropriate. The sequence of events effectively sets the scene
and build tension throughout, I especially like the beating heart sound that accompanies the film title at then
end.
 The music fits perfectly within my trailer
 I have managed to create a atmosphere
 Genre appropriate.
 Clearly set the scene
 Good use of sound effects


This trailer conveys all the typical aspects of a real media teaser trailer. The use of sound is really good as it fits
well with the sequence and camera shot. Sound effects, titles and camera angles give it an authentic trailer feel and
all together creates a well produced teaser trailer. Very well done I must say.
 I manage to use the conventions of a real media teaser trailer.
 Music fits well through out the trailer.
 All camera angles and titles give and “authentic” trailer feel
 Sound effects are appropriate.

Great job, Lucy! I love the initial titles - especially with the sound effects so well coordinated. Then
you've really matched the conventions perfectly, from establishing shot through intertitling and cross
fades through black. Tense and scary. Well done!
 Good use of initial titles.
 Sound effects fit well with the teaser trailer.
 Showed that I have used all the conventions of a real media text throughout.
 I have managed to create a tense atmosphere.


I really like it!! all of the angles work really well and the non-diagetic soundtrack fits perfectly! I like how you
start with an establishing shot at sunset getting darker, this sets the location and time of day, it also makes the
location seem isolated. you have matched conventions of similar movie trailers well, by the choice of soundtrack,
cutting from clips to title text, and the pace of the trailer works well; increasing to the climax/ cliff hanger. well
done!
 I have used a good use of camera angles.
 A good use of non-diagetic sounds.
 Showing clearly the establishing shot. – setting location and time of day.
 I have managed to meet the conventions of a real media teaser trailer.
 Good use of editing.
 The pace of the trailer builds up creating an atmosphere.


The creation of the teaser trailer is brilliant. It really shows that it is the genre of horror. The build up of
tension really adds too the atmosphere of what is going too happen. Also the amount of scary bits also helps
to represent it as a horror trailer. I mainly liked the opening scene which saw the typical conventions of the
company that produced the film and other things of that category. A well made trailer which I really enjoyed.

 I successfully show the genre of horror.
 I manage to build up tension which reflects on the atmosphere.
 The opening scene is effective
 That I use the typical convention of real media text.

Over all from the audience feedback I believe that it is all positive comments and from this I
think I have successfully managed to follow the real media forms and conventions to create my
horror teaser trailer, this is done by building up tension and engaging with the audience by the use
of titles and music.

Magazine.
This looks so professional, just like the real one that you posted at the bottom. I think you've linked all three
together really well as you can tell that they're all linked. You've used good Photoshop skills by merging the image
and the writing all together, as the finishing outcome fits the typical conventions of the genre horror.
 That my magazine looks professional
 I have managed to link my poster magazine and trailer altogether well.
 Shown a good use of Photoshop skills.
 Showing the use of forms and conventions of a real magazine.
Your magazine cover follows the key conventions of a magazine and looks really professional. You have used a
consistent colour scheme and have editited your photo well, and made it central on the page making it stand out and
eye catching to the audience. You have kept the consistent theme of horror throughout the magazine which indicated
the genre of the film to the audience.
 I follow the forms and conventions of a real magazine.
 Looks professional.
 Shown use of a consistent colour scheme.
 Good use of Photoshop.
 Layout of the whole magazine is effective.
 Clearly showing that the genre I was going for is horror.

Poster.

I think you ancillary tasks work well too! you have followed similar styles and conventions to other posters and
magazines, and they work really well!

 The ancillary tasks work well with my teaser trailer.
 I have showed a use of real media conventions.

It is good how you have used Photoshop to put the image of the girl in front of the house, it compliments the theme
of horror and the girl is the central image. The facial expression of the girl makes her look vulnerable showing that
she is going to be the victim in the horror film. You have used key conventions by using the trademark logos and
including information of the production details ect at the bottom of the poster.

 I have shown a good use of Photoshop skills.
 Clearly showing that it is the genre of horror.
 That the is effective.
 I have followed key conventions by using trademark, logos and including production details.


From the audience feedback on both of my ancillary task I have managed to
successfully achieve all my aims, these being that they appeal to my target audience
and clearly show the genre of horror. As well as with my poster and magazine I
believe I have successfully followed the forms and conventions of real media texts. I
also think that I have shown a good use of Photoshop skills that reflect on the
final poster and magazine, whilst sticking with the colour scheme which links the
three tasks together.

HOW DID YOU USE NEW MEDIA TECHNOLOGIES
IN THE CONSTRUCTION AND RESEARCH,
PLANNING AND EVALUATION STAGES?

Starting off the with construction stages of my trailer I created it using Premier Pro editing system
that is used for creating things like a teaser trailer.. I started using this programme without any
knowledge of how to use it but I picked the skills quickly to create my final teaser trailer.

Dip to black.
These images show that I have used
the correct editing conventions of real
media texts. It shows that I have used
Dip To Black within my trailer which is
the main technique that is used
between each scene of my trailer. This
builds up tension as the audience don‟t
know what to expect next.

PLANNING AND EVALUATION STAGES?
Razor Tool

I used the razor tool so that I can could easily pick and select different sections within the
footage that I have recorded. This helps me to delete the areas that I don‟t need, as well as
making me be able to move the specific section in different places.

Fading sound

Fading sound is another area that I used within my trailer as I used many different sounds within my
trailer. I used the technique of fading sound in between each piece of music and sound effects.

Adding Text

A key technique that I used within Premier Pro is adding text. This is so that text comes on the screen
being able to tell a phrase of words which is gives an insight to the audience what the film is about as
well as making them feel on edge and tense. Using this method to engage the audience, I decided to use
shorts and snappy lines which grabs the attention of the audience.

Blogger! PLANNING AND EVALUATION STAGES?

Blogger is the main source that I have used to show my work all in one area,
blogger allowed me to add my personal touch making it my own, but I used
blogger just for showing my work in a clear and presentable way. Blogger has been
a easy way in showing my research into the genre of horror, I done this by
uploading YouTube videos and the appropriate posters showing all my research I
have done on different teaser trailers and posters. As well as showing clearly the
construction, planning and evaluation stages.

Photoshop
Photoshop is a editing programme. I used Photoshop to produce both my final
magazine front cover and poster. I found this quite easy to use as I have had previous
experience using Photoshop, as I used it in last years project. I used many of the
editing techniques it offers like cropping, smudging, sharpening, and burning the image, all
of which I believe makes the image look stronger and eye-catching to the audience.

YouTube! PLANNING AND EVALUATION STAGES?

YouTube has helped me through out this task. This programme has helped
me as I have done most of my research into horror teaser trailer through
YouTube. This lead me gaining inspiration for my own teaser trailer, and by
analysing the trailers, it makes me understand what I need to put in a teaser
trailer to make it effective. As well as this YouTube is the programme I used
to upload my final piece (teaser trailer) as YouTube is a clear way to watch my
final piece, leading on from this I then embedded the YouTube code into
Blogger and therefore my very own teaser trailer is on my Blogger along with
the rest of my work.

Da.Font. PLANNING AND EVALUATION STAGES?

I used „dafont‟ as it is an online download text site. Dafont is easy to use and easy
to access with many different thrilling font which I wouldn’t be able to create
using the basic fonts you get given in Photoshop. I used the dafont website
whilst creating my poster, I used it for „The Senseless‟ and chose a style that
would work well with the rest of the layout and overall poster.

Slide Share.

Slideshare is a website which allows you upload many things, in my case I used
it for uploading a PowerPoint Presentation, this is good as it is easier then
uploading each slide as an image its quick and looks presentable when it is
finished. Using Slideshare has helped me with the evaluation stages of my
work, as I have created a PowerPoint Presentation, which now I am going to
convert into Slideshare.

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