Les leaders sur les réseaux sociaux
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The document discusses the rise of social media leaders on platforms like Twitter. It notes that many politicians and governments now use Twitter, and provides statistics on Barack Obama and Mitt Romney's Twitter followers during the 2008 US election. The document then discusses the Swiss federal government's adoption of Twitter, focusing on the account of Alain Berset. It provides tips for organizations on how to effectively use Twitter to communicate and be social media leaders.
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Les leaders sur les réseaux sociaux
- 1. Les leaders sur les réseau sociaux Petit déjeuner des PME, FER, Genève 30.11.2012 Matthias.Luefkens@bm.com @Lufkens @B_M E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 2. Le prochain leader sur Twitter ? E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 3. Le prochain leader sur Twitter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 4. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 5. 2008 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 6. @BarackObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 7. @MittRomney E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 8. Twindex E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 9. Barack Obama sur Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 10. Mitt Romney sur Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 11. 65% des gouvernements sont sur Twitter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 12. Les débuts difficiles E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 13. Les débuts difficiles E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 14. Les premiers pas E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 15. Les premiers amis E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 16. Les débuts difficiles E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 17. Le Conseil Fédéral sur Twitter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 18. @Alain_Berset E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 19. Pas une course aux followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 20. Messages politiques E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 21. Faire des amis E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 22. Chercher de l’aide E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 23. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 24. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 25. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 26. Bonne Année E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 27. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 28. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 29. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 30. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 31. On peut faire des fautes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 32. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 33. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 34. 500 450 400 350 300 250 200 150 100 50 0 0 2 4 6 8 10 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 35. Twitter est la drogue de Davos E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 36. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 37. Le tweet du PDG E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 38. Animer la discussion E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 39. @PatrickDelarive E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 40. @PatrickDelarive E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 41. @PatrickDelarive E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 42. @PatrickDelarive E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 43. Ne soyez pas des moutons Soyez des leaders E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 44. Soyez personnel E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 45. Soyez humain E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 46. Soyez une source d'inspiration E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 47. Soyez une source d'inspiration E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 48. Astuces Twitter • Foncez, n’ayez pas peur • Ne soyez pas une tête d’œuf, complétez votre profile • Définissez vortre ligne éditoriale • Twittez comme vous mangez (trois fois par jour) • Encouragez vos employés à tweeter • Soyez un leader, inspirez vos abonnés • 30% broadcast, 30% retweets, 30% @mentions & 10% fun • Suivez les personnes avec lesquels vous voulez être en contact • Vous n’êtes pas obligés de lire leurs tweets! • Créez des listes (journalistes, employés etc.) et suivez les listes • Utilisez Hootsuite/Tweetdeck pour mieux gérer votre compte • Utilisez des liens courts pour votre marque http://bil.an E V I D E N C E - B A S E D C O M M U N I C AT I O N S
- 49. Merci Matthias.Luefkens@bm.com @Luefkens @BMSwitzerland E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Notes de l'éditeur
- Barack Obama has 12 times more Twitter followersthanMitt Romney
- Barack Obama has 2.6 times more Likes on Facebook
- Less and less people are talking about Mitt Romney on Facebook
- 250 accountsofworldleaders, presidents and prime ministers, personal and institutionalaccounts.65% ofthe 193 countries,ie 128 countries theheadofstate, headofgovernmentortheirinstitutionis on Twitter.
- Gettingstarted on Twitter…
- Gettingstarted on Twitter…
- José Manuel Barroso recentlyjoined Twitter
- Greeted by hispeers
- Creating connections.Hitch @David_Cameron, set up by the Conservative party doesn’tfollow @Najib_Mikati, noranyother world leader…
- Creating connections.Hitch @David_Cameron, set up by the Conservative party doesn’tfollow @Najib_Mikati, noranyother world leader…
- Creating connections.Hitch @David_Cameron, set up by the Conservative party doesn’tfollow @Najib_Mikati, noranyother world leader…
- Orpostingjobadsliketheformer Prime Minister ofUzbekistan.
- US President Barack Obama didhisfirst Twitter townhall last summer,answering 8 questionsofhisthen 10 millionfollowers.Barack Obama nowhas 21 millionfollowers and isthemostpopularamongtheworldleaderswith 80 othersfollowinghimunilaterally.HowevertheWhiteHouseis not followinghimasitis a campaignaccount.
- In spring 2012 he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenewhich he immortalizedwith a TwitPic.
- UK ForeignMinister William Hague met some of hisfollowers in September 2012
- French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a Follow Fridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.The French presidentnowhasalmost half a millionfollowers.
- French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a Follow Fridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.The French presidentnowhasalmost half a millionfollowers.
- World leaders become photoreporters.
- Prime Minister Medvedev shooting the bobbies on the beat in London.
- It is ok to make spelling mistakes as this tweet from EU president Herman van Rompuy did before meeting the Mayor of Shanghai.
- TwitterThe Forum is on Twitter since April 2007 and has two main accounts @Davos (http://twitter.com/davos) with over 1.7 million followers and @WEF account (http://twitter.com/wef) dedicated to live tweeting and meeting chatter.
- TwitterTwitter is the Davos drug. Over 25% of the 2600 participants at the Annual Meeting in Davos 2012 were active on Twitter.23 in 2008, 69 in 2009, 251 in 2010, 402 in 2011and 650 out ofthe 2600 participants in 2012.
- Twitter ListFor all theeventsthe Forum createsspecific Twitter listsincludingtheparticipantsactive on Twitter. Theirtweetsoftheparticipantsare also projected on a dedicatedTwitterwall.
- The mostre-tweetedtweet in Davos 2012 was from Bill Gates tohis 5 millionfollowers.
- Don’t just follow, be a leaderYour personal account will helpput a human face on yourcorporation.
- Be human, however keep your emotions under control.President of Venezuela, Hugo Chavez who is a keen football fan (3.7 million followers)