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Principles of eCommerce
- 1. eCommerce Principles of eCommerce Luis M Cordeiro Visiting Professor at University Saint Joseph prof@luismcordeiro.net Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
- 2. What do you need to know? Principles of eCommerce --- Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
- 3. Web based business Principles of eCommerce Business that uses the WWW to fulfill it’s business process Four basic business processes: - information dissemination - data capture - promotions and marketing - transacting with stakeholders Business objectives interact with web based applications Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
- 4. Information Dissemination Principles of eCommerce • Can publish relevant information • Can be used in crisis mode • Identifying worst case scenarios and providing details Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
- 5. Data Capture Principles of eCommerce • Collect information about customers • Two methods: - manual input - automated Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
- 6. Promotion and Marketing Principles of eCommerce • Banner advertising • Affiliate programs • Registration with directories • Traditional marketing Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
- 7. Transacting with stakeholders Principles of eCommerce • Can display products and services • Cross-selling can be implemented • Can customize website • Can react to competition • Can improve relationship Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
- 8. Contacts My contact information E-mail You can contact me at prof@luismcordeiro.net On the web twitter.com/luismcordeiro linkedin.com/luismcordeiro skype: luis_marco_cordeiro Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures