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Tetuan                             alley
Startup School Fall 2011
This is the Land of Do-as-you-
please-and-take-what-you-want
                                    Week	
  3	
  
                            Tetuan Valley, October 2011
Sponsors   Collaborators
Finance	
  for	
  Entrepreneurs	
  

  Objec3ve	
                                                                 Session	
  1	
  
  	
                                                                         •  Concepts	
  
  Introduce	
  	
  students	
  with	
  tehcnological	
                       •  Principals	
  
  backgrounds	
  to	
  key	
  financial	
  concepts	
                         •  Equa;ons	
  
  that	
  are	
  esen;al	
  at	
  the	
  hour	
  of	
  star;ng	
  a	
  
  business	
                                                                 •  Investors;	
  Objec;ves	
  and	
  restric;ons,	
  stages,	
  “Venture	
  Capital”	
  and	
  
                                                                                 Value	
  Levers	
  
  	
  
                                                                             •  Conclusions	
  	
  for	
  the	
  entpreneur	
  
  Result	
  
  	
  

  • Comprehension	
  of	
  	
  key	
  financial	
  
  indicators	
                                                               Session	
  2	
  
  • Ability	
  to	
  parameterize	
  the	
  models	
                         •  Business	
  Plan	
  
  given	
  the	
  face	
  value	
  of	
  a	
  startup	
  and	
  	
  to	
     •  Price	
  
  make	
  financial	
  	
  projec;ons	
  to	
  investors	
                    •  Business	
  Model	
  
  	
                                                                         •  Other	
  tools	
  	
  
  Dura3on	
  
  	
  

  2	
  sessions,	
  4hr	
                                                    	
  
  	
                                                                         	
  
  	
  




                                                                                                                                                              11/3/11	
  
TIME	
  VALUE	
  OF	
  MONEY	
  
               Effect	
  of	
  compound	
  interest              	
  




                  =	
  
“A	
  bird	
  in	
  the	
  hand	
  is	
  worth	
  two	
  in	
  the	
  bush”
                                                                          	
  


11/3/11	
                                                                   4	
  
DIVERSIFICATION	
  
                Market	
  vs.	
  Company	
  Risk              	
  
         “Don´t	
  put	
  all	
  your	
  eggs	
  in	
  one	
  basket”
                                                                    	
  



11/3/11	
                                                                  5	
  
PRICE	
  OF	
  RISK	
  
              Correla;on	
  of	
  Risk	
  &	
  Return	
          	
  
          “There´s	
  no	
  such	
  thing	
  as	
  a	
  free	
  lunch”	
  



11/3/11	
                                                                    6	
  
IN	
  GRAPHS	
  

                                                      Effect	
  of	
  compound	
  
Time	
  value	
  of	
  money	
                        interest	
  
                                                      “A	
  bird	
  in	
  the	
  hand	
  is	
  worth	
  
                                                      two	
  in	
  the	
  bush”	
  



                                                      Market	
  vs.	
  Company	
  Risk	
  
  Diversifica3on	
  
                                                      “Don´t	
  put	
  all	
  your	
  eggs	
  in	
  one	
  
                                                      basket”	
  



                                                      Correla;on	
  of	
  risk	
  &	
  return	
  
  Price	
  of	
  risk	
                               “There´s	
  no	
  such	
  thing	
  as	
  a	
  free	
  
  (Sharpe	
  ra3o)	
                                  lunch”	
  
                                                      	
  

 11/3/11	
  
STATEMENTS	
  OF	
  ANY	
  COMPANY	
  

                                           BALANCE	
  SHEET	
  




11/3/11	
  
RELATIONSHIP	
  BETWEEN	
  
                    ACCOUNTS	
  




11/3/11	
  
Company	
  with	
  increasing	
  profits	
  




11/3/11	
                                                   10	
  
But	
  if	
  the	
  same	
  company	
  sells	
  with	
  a	
  difference	
  of	
  payments	
  above	
  5	
  months	
  
                                  the	
  company	
  can	
  go	
  bankrupt	
  

     700
     600
     500
     400                                                                                             Margin	
  
                                                                                                      Margen
     300                                                                                             Collec;ons	
  
                                                                                                      Cobros
     200                                                                                              Pagos
                                                                                                     Payments	
  
                                                                                                      Caja
     100                                                                                             Cash	
  balance	
  

         0
    -­‐100
                   Year	
  1            Year	
  2            Year	
  3             Year	
  4




    11/3/11	
                                                                                                 11	
  
PROFIT	
  AND	
  LOSS	
  

              Earnings	
  
       -­‐	
   COGS	
  
              Contribu3on	
  Margin	
  	
  
       -­‐	
   Overhead	
  Expenses	
  
              EBITDA	
  
       -­‐	
   Deprecia;ons	
  and	
  amor;za;ons	
  
              EBIT	
  
      +	
   Financial	
  result	
  	
  
              EBT	
  
       -­‐	
   Taxes	
  
              Net	
  Result	
  




11/3/11	
  
CASH	
  FLOW	
  STATEMENT	
  

              Collec;bles	
  
    -­‐	
     Payments	
  (Direct	
  /	
  Overhead)	
  
              Opera3ng	
  Cash	
  
              Capital	
  Subscrip;ons	
  
    +	
       New	
  Debt	
  
    -­‐	
     Principal	
  of	
  debt	
  
    -­‐	
     Dividends	
  
              Financial	
  Cash	
  
    -­‐	
   Investments	
  
    +	
   Temporary	
  financial	
  earnings	
  
              Investment	
  Cash	
  
              Annual	
  Cash	
  Balance	
  


11/3/11	
                                                                     13	
  
BALANCE	
  SHEET	
  

Ac3ve	
  à	
  where	
  is	
  my	
  money	
                      Passive	
  à	
  where	
  does	
  it	
  come	
  from	
  
     Long-­‐Term	
  Assets	
                                                      Tangible	
  Equity	
  
                                                                                 Social	
  Capital	
  
                 Investments	
  
                                                                                 Net	
  Results	
  
                 Deprecia3ons	
  
                                                                                 Earnings	
  

                                                                               Long-­‐Term	
  Outside	
  
                                                                                       Capital 	
  
                                                                                 Banks	
  

          Short-­‐Term	
  Assets	
              Working	
  Capital	
  
                 Debt	
  
                 Treasury	
                                                         Short-­‐Term	
  
                 Inventory	
                                                       Outside	
  Capital	
  
                                                                                 Creditors	
  
                                                                                 Short-­‐term	
  bank	
  
                                                                                 VAT	
  
   11/3/11	
  
1	
  M	
  Tshirt+	
  	
  
94	
  M	
  EUR	
                                    1st	
  liga	
  


                               VS	
  
 Price	
  is	
  what	
  you	
  pay.	
  Value	
  is	
  what	
  you	
  get	
  
                         Warren	
  Buffea	
  


  11/3/11	
  
FCF:	
  what	
  is	
  it?	
  

                                       l         CAPM:	
  r%	
  =	
  α	
  +	
  βp	
  =	
  Rf	
  +(β*MRP)	
  
                                       l         WACC=	
  Ke	
  *	
  (E	
  /	
  (D+E))	
  +	
  Kd	
  (D	
  /	
  (D+E))	
  
                                       l         FCF	
  =	
  Net	
  income	
  +	
  deprecia;on	
  –	
  changes	
  in	
  working	
  capital	
  
                                                  –	
  Capital	
  expenditures	
  



                                       	
  
                                       	
  




Earnings	
   Expenses	
   EBITDA	
            Amort.	
      EBIT	
     T	
  in	
  EBIT	
   Amort.	
   NOPLAT	
   Varia3on	
   CAPEX	
     FCF	
  
                                                                                                                   	
  WC	
  
 11/3/11	
                                                                                                                                     16	
  
WHO	
  IS	
  WHO	
  

                                             SICAVs	
                                       Family	
  offices	
  

                                                              Insurance	
  &	
  
                        Brokers	
                               Pension	
  
                                                                 Funds	
  




                                           ¿?	
  
                                                                                                    Endowments	
  
      Private	
  
      Banking	
  
                                                                     Hedge	
  Funds	
  

                                                                                                       Grants	
  and	
  
                                                                                                        Subsidies	
  
   Angel	
  Funds	
  
                                                                 CVC	
  

                         Funds	
  of	
                                                             Comercial	
  
                          Funds	
                                                                    Banks	
  
                                                    Investment	
  
                                                      Banking	
  
                                                                                   Sovereign	
  
                                                                                     Funds	
  
11/3/11	
  
HOW	
  PLAYERS	
  INVEST	
  



                  Friends	
  
                    and	
                                              Venture	
  	
             Funds	
  Origin	
  
                  family	
                                                               3	
  
      1	
                                       Family	
  Office	
       Capital	
  
Involvement	
                                                                                    Own	
  Money	
  

                                                                                                 Others	
  Money	
  
                                        Business	
  Angels	
  



                                 Industrialists	
  




                                2	
          Financial	
  Purity	
  

                                                                                                    Source:	
  Perennius	
  
INVESTMENT	
  STAGES	
  




11/3/11	
  
THE	
  CHASM	
  
INVESTMENT	
  CRITERIA	
  
                                Why	
  they	
  Invest	
      What	
  they	
  Measure	
                  Decision	
  Time	
  

Family,	
  Friends	
  and	
                                         Personal	
  
                                    Confidence	
                                                                   Fast	
  
       Fools	
                                                    Commitment	
  

  Subsidies	
  and	
                   Policy	
                    Compliance	
  
                                                                                                                  Slow	
  
 Public	
  Assistence	
             alignments	
                     merits	
  


  Business	
  Angels	
           Personal	
  affinity	
              Profitability	
                                 Fast	
  


                                    Investment	
  
Venture	
  Capitalists	
                                           Profitability	
                                 Slow	
  
                                      criteria	
  

                                                                Contribu;on	
  to	
  
Industrial	
  Partners	
         Strategic	
  criteria	
                                                          Slow	
  
                                                                   business	
  
                                                                              Source:	
  HighGrowth;	
  Elaboración	
  Okuri	
  Ventures	
  
DESIRED	
  RETURN	
  

              Target	
  yearly	
     Holding	
  period	
     Investment	
         Entry/exit	
  
                 return	
               (years)	
             death	
  rate	
     mul3plier	
  


  PE	
          25%+	
                    3-­‐5	
            <20%	
                x3,5	
  

  VC	
         25%+	
                     3-­‐5	
            >60%	
               x10+	
  

  BA	
         15%+	
                     4-­‐7	
            >80%	
               x20+	
  


11/3/11	
  
ORIGIN	
  OF	
  MULTIPLIERS-­‐LEVERS	
  
                                                        Shareholder	
  Return	
  



                     PE	
  
                                        25
    Investment	
  
    Mul3plier	
                         20

                                        15

                    VC	
                10

                                         5

                                         0
 Source:	
  Cifras	
  orientaGvas	
          Sales   Margin          Debt           Arbitration   Total

11/3/11	
  
CONCLUSION	
  




                          1	
  /	
  (1-­‐n)	
  
Source: http://www.paulgraham.com/equity.html


   11/3/11	
  

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Tetuan Valley Startup School V - Fall 2011 - Week 3

  • 1. Tetuan alley Startup School Fall 2011 This is the Land of Do-as-you- please-and-take-what-you-want Week  3   Tetuan Valley, October 2011
  • 2. Sponsors Collaborators
  • 3. Finance  for  Entrepreneurs   Objec3ve   Session  1     •  Concepts   Introduce    students  with  tehcnological   •  Principals   backgrounds  to  key  financial  concepts   •  Equa;ons   that  are  esen;al  at  the  hour  of  star;ng  a   business   •  Investors;  Objec;ves  and  restric;ons,  stages,  “Venture  Capital”  and   Value  Levers     •  Conclusions    for  the  entpreneur   Result     • Comprehension  of    key  financial   indicators   Session  2   • Ability  to  parameterize  the  models   •  Business  Plan   given  the  face  value  of  a  startup  and    to   •  Price   make  financial    projec;ons  to  investors   •  Business  Model     •  Other  tools     Dura3on     2  sessions,  4hr           11/3/11  
  • 4. TIME  VALUE  OF  MONEY   Effect  of  compound  interest   =   “A  bird  in  the  hand  is  worth  two  in  the  bush”   11/3/11   4  
  • 5. DIVERSIFICATION   Market  vs.  Company  Risk   “Don´t  put  all  your  eggs  in  one  basket”   11/3/11   5  
  • 6. PRICE  OF  RISK   Correla;on  of  Risk  &  Return     “There´s  no  such  thing  as  a  free  lunch”   11/3/11   6  
  • 7. IN  GRAPHS   Effect  of  compound   Time  value  of  money   interest   “A  bird  in  the  hand  is  worth   two  in  the  bush”   Market  vs.  Company  Risk   Diversifica3on   “Don´t  put  all  your  eggs  in  one   basket”   Correla;on  of  risk  &  return   Price  of  risk   “There´s  no  such  thing  as  a  free   (Sharpe  ra3o)   lunch”     11/3/11  
  • 8. STATEMENTS  OF  ANY  COMPANY   BALANCE  SHEET   11/3/11  
  • 9. RELATIONSHIP  BETWEEN   ACCOUNTS   11/3/11  
  • 10. Company  with  increasing  profits   11/3/11   10  
  • 11. But  if  the  same  company  sells  with  a  difference  of  payments  above  5  months   the  company  can  go  bankrupt   700 600 500 400 Margin   Margen 300 Collec;ons   Cobros 200 Pagos Payments   Caja 100 Cash  balance   0 -­‐100 Year  1 Year  2 Year  3 Year  4 11/3/11   11  
  • 12. PROFIT  AND  LOSS   Earnings   -­‐   COGS   Contribu3on  Margin     -­‐   Overhead  Expenses   EBITDA   -­‐   Deprecia;ons  and  amor;za;ons   EBIT   +   Financial  result     EBT   -­‐   Taxes   Net  Result   11/3/11  
  • 13. CASH  FLOW  STATEMENT   Collec;bles   -­‐   Payments  (Direct  /  Overhead)   Opera3ng  Cash   Capital  Subscrip;ons   +   New  Debt   -­‐   Principal  of  debt   -­‐   Dividends   Financial  Cash   -­‐   Investments   +   Temporary  financial  earnings   Investment  Cash   Annual  Cash  Balance   11/3/11   13  
  • 14. BALANCE  SHEET   Ac3ve  à  where  is  my  money   Passive  à  where  does  it  come  from   Long-­‐Term  Assets   Tangible  Equity   Social  Capital   Investments   Net  Results   Deprecia3ons   Earnings   Long-­‐Term  Outside   Capital   Banks   Short-­‐Term  Assets   Working  Capital   Debt   Treasury   Short-­‐Term   Inventory   Outside  Capital   Creditors   Short-­‐term  bank   VAT   11/3/11  
  • 15. 1  M  Tshirt+     94  M  EUR   1st  liga   VS   Price  is  what  you  pay.  Value  is  what  you  get   Warren  Buffea   11/3/11  
  • 16. FCF:  what  is  it?   l  CAPM:  r%  =  α  +  βp  =  Rf  +(β*MRP)   l  WACC=  Ke  *  (E  /  (D+E))  +  Kd  (D  /  (D+E))   l  FCF  =  Net  income  +  deprecia;on  –  changes  in  working  capital   –  Capital  expenditures       Earnings   Expenses   EBITDA   Amort.   EBIT   T  in  EBIT   Amort.   NOPLAT   Varia3on   CAPEX   FCF    WC   11/3/11   16  
  • 17. WHO  IS  WHO   SICAVs   Family  offices   Insurance  &   Brokers   Pension   Funds   ¿?   Endowments   Private   Banking   Hedge  Funds   Grants  and   Subsidies   Angel  Funds   CVC   Funds  of   Comercial   Funds   Banks   Investment   Banking   Sovereign   Funds   11/3/11  
  • 18. HOW  PLAYERS  INVEST   Friends   and   Venture     Funds  Origin   family   3   1   Family  Office   Capital   Involvement   Own  Money   Others  Money   Business  Angels   Industrialists   2   Financial  Purity   Source:  Perennius  
  • 21. INVESTMENT  CRITERIA   Why  they  Invest   What  they  Measure   Decision  Time   Family,  Friends  and   Personal   Confidence   Fast   Fools   Commitment   Subsidies  and   Policy   Compliance   Slow   Public  Assistence   alignments   merits   Business  Angels   Personal  affinity   Profitability   Fast   Investment   Venture  Capitalists   Profitability   Slow   criteria   Contribu;on  to   Industrial  Partners   Strategic  criteria   Slow   business   Source:  HighGrowth;  Elaboración  Okuri  Ventures  
  • 22. DESIRED  RETURN   Target  yearly   Holding  period   Investment   Entry/exit   return   (years)   death  rate   mul3plier   PE   25%+   3-­‐5   <20%   x3,5   VC   25%+   3-­‐5   >60%   x10+   BA   15%+   4-­‐7   >80%   x20+   11/3/11  
  • 23. ORIGIN  OF  MULTIPLIERS-­‐LEVERS   Shareholder  Return   PE   25 Investment   Mul3plier   20 15 VC   10 5 0 Source:  Cifras  orientaGvas   Sales Margin Debt Arbitration Total 11/3/11  
  • 24. CONCLUSION   1  /  (1-­‐n)   Source: http://www.paulgraham.com/equity.html 11/3/11