1. '13: The Time of Augmented reality
2013 is going to be the year of AR.
Here near the end of 2012, we are already getting a quick adoption of Augmented reality
technology. Portable gadgets such as tablets, mini machines and smart phones are seemingly tailor-
made for this new darling of the Information period.
So what is Augmented reality? Well, AR (or ‘augmented reality’ to its friends), is largely the
process of using computer generated images and/or information onto real life images (at least the
kind of AR we are talking here is, anyway, its an open-ended phrase, so post your complaints within
the comments section, please). Augmented reality might be functional to paper supplements (so that
when the articles or pictures are watched through a smart phone application they jump to life and
present supplementary content), street corners (much like the application that can mention all
relevant information pertaining to a restaurant, including feedback, menus and special offers, just by
holding your phone in the route of the eatery itself) and even the night sky (yes, some AR apps will
in reality offer scientific data and Hubble telescope information on divine bodies and constellations
as you look at them on your smart phone).
AR is coming all together in a great way and make no mistake about it. Google Glass, a development
unveiled by Google X Lab earlier this year, is one real example. Taking the form of a fashionable pair
of spectacles, Glass users are able to walk down the road and access any information they see fit as
they do so. They’ll even be able to film their day by day proceedings, or take snapshots of things
as they occur. Reality will be re-shaped in real time by glasses; you can even use them to generate
video calls to loved ones. Google Glass is going to be made available to developers early next year
and, by the start of 2014, will become commercially obtainable, together with dozens of other
exciting products of the ilk.
AR’s impression on home enjoyment (especially games) will also be felt, but there can be far more
‘grown up’ uses for that technology in the pipeline. Variations of AR are already getting used
to coach troopers, educate would-be doctors and instruct firefighters in digital burning buildings. If
you do not have the money for a smart phone, Google Glass or the rest we’ve mentioned, you’ll
see the effects of Augmented reality on television sports casting (take a look at the actual-time
analysis overlaid on recent NFL matches) and on store window promotion (disobedient high street
chain Anne Summers pioneered a particularly unforgettable one earlier this year).
In 2013, with more money coming in from AR applications, video games and gadgets, we can expect
a rapid development of this technology. This means that by the top of next year, AR might be an
inescapable fact of contemporary life. We expect AR to become a major selling point next year, with
companies offering an greater than before quantity of Augmented reality-ready mini games as
accessories on a choice of devices plus much more AR apps being developed than at any time.
In the event you’re in training as a doctor, a soldier, a policemen or perhaps a fireman, the
chances are you’ll encounter Augmented reality (if you haven’t already) in 2013. Obviously,
this won’t replace the knowledge of dashing into a burning structure, going into battle or
performing complicated surgery (but it isn’t trying to), but the possibility is there for further
thorough and meticulous training for professionals in these areas. Furthermore, it will not be long
before CEO’s and managers are holding Augmented reality-infused meetings, by which the
attendees can get into relevant information in real time, which will definitely beat a Powerpoint
2. presentation any day!
In 2013, anticipate adverts, newspaper supplements and phone games to include an rising element
of AR capability. Augmented reality is taking the fast track into our lives and 2013 might be a pivotal
time for this.
Next year will be the most technologically advanced time in mankind’s story to date and, if that
seems like an easy thing to mention, consider the scale of the statement. Like the Net before it, AR is
about to make a big splash in our lives and 2013 is going to be the biggest ripple so far. Simply, we
could’t wait for it...