Here are the ideas from iBehave's 13 May innovation workshop on Tackling Obesity among lower income groups via Tech

2. Tackling
obesity
among
lower
income
groups
through
tech
Here’s
a
list
of
technology
ideas
we
came
up
with
to
tackle
this
challenge

3. C3
Collabora)ng
for
Health
is
a
small
global
charity
that
tackles
four
major
chronic
diseases
(cardiovascular
disease,
diabetes,
chronic
respiratory
disease
and
many
cancers)
by
focusing
on
the
three
biggest
risk
factors:
tobacco,
poor
diet
and
lack
of
physical
ac)vity.
iBehave
partnered
with
C3
Collabora3ng
for
Health
to
bring
you
this
workshop

4. THE
PERSONA
WE
CREATED
FOR
WAS
TIARA
…A
MUM
FROM
A
LOW
INCOME
BORROUGH
OF
LONDON
WITH
AN
11YR
OLD
SON
GeAng
through
to
Tiara
is
one
challenge
Mo#va#ng
her,
another
Then
comes
overcoming
the
real
life
hurdles
she
needs
to
overcome
to
lose
weight
is
yet
another

5. Mo3va3on
triggered
by
Awareness
triggered
by
/
at
Tech
RelaOonships
that
Tiara
has
Son,
FRIENDS
Friends
iPhone
App
SMS
Websites
Videos
Virtual
Cards
Scancard
in
Sainsbury’s
Game
with
points
Show
what
a
person
looks
like
in
20
years
People
of
authority
that
they
respect
Colleagues,
Teachers,
doctors
Doctors,
Teachers
Places
Tiara
visits
Work,
Supermarket
Sainsbury
Where
Tiara
shops
for
food
Supermarket
Supermarket
What
Tiara
/
Luis
fears
Embarrassment,
no
dates,
health
Worried
her
son
may
adopt
her
life
choices
MoOvaOon
triggers

6. Ability
triggers
Ability
increased
by
Awareness
triggered
by
/
at
Tech
RelaOonships
that
Tiara
has
Colleagues
Friends
Boss
Home
Work
Lunch
breaks
Health
check
Child’s
health
check
Group
effort
of
health
-­‐ Learning
that
healthy
eaOng
can
be
cheaper
-­‐ Tracking
of
healthier
People
of
authority
that
they
respect
Doctor,
Boss
Husband,
CelebriOes
Nurse,
social
workers,
teachers
Places
Tiara
visits
Supermarket,
Friends
houses
TFL
Bus,
Fast
food
shops
Places
of
worship
Adverts
–
healthy
program
sponsored
by
Celeb
Where
Tiara
shops
for
food
Super
market,
Takeaway,
open
markets,
local
shop
What
Tiara
/
Luis
fears
Husband
+
Alcohol
Sons
wellbeing
Loss
of
job
Her
son
ge[ng
ill
Early
death
for
her
Husband
not
taking
care
of
children
Losing
home
Doctor

7. WHAT
IS
THE
IDEA?
£££’s
for
Pounds
for
Charity
/
Good
causes
à Person
chooses
the
cause
à Group
excercise
DESCRIBE
THE
TECH
THAT
NEEDS
TO
BE
BUILT
e.g.
app,
sms
Plaorm
that
links
Tiara
to
Sponsors
WHO
will
recommend
the
tech
to
Tiara?
ChariOes
/
Facebook
Suggested
Who
is
the
chief
ac3vist
of
the
tech?
Local
Health
Authority
WHAT
is
Tiara’s
exis3ng
behaviour?
WHAT
is
the
new
behaviour
we
want
Tiara
to
enact?
Woman
takes
ownership
of
hers
and
her
group’s
weightloss
Encourages
her
group
to
lose
weight
and
raise
money
for
chosen
charity
HOW
will
the
tech
achieve
this
behaviour
change
Make
Tiara
earn
the
sponsorship
to
help
her
chosen
charity
/
cause
£££’s
for
Pounds
NOTE:
IDEA
SHOULD
NOT
TAKE
MORE
THAN
3
MONTHS
TO
PROTOTYPE

8. WHAT
IS
THE
IDEA?
One
healthy
meal
a
day
DESCRIBE
THE
TECH
THAT
NEEDS
TO
BE
BUILT
e.g.
app,
sms
Mobile
App
WHO
will
recommend
the
tech
to
Tiara?
Colleagues
at
Sainsbury’s
Who
is
the
chief
ac3vist
of
the
tech?
WHAT
is
Tiara’s
exis3ng
behaviour?
Unhealthy
meals
every
Ome
WHAT
is
the
new
behaviour
we
want
Tiara
to
enact?
One
healthy
meal
a
week
to
increase
HOW
will
the
tech
achieve
this
behaviour
change
EducaOon
about
food,
making
it
easier
to
eat
healthy
food
Monetary
rewards
for
good
food,
life
rewards
e.g.
reduced
risk
of
diabetes
+
more
years
One
healthy
meal
a
day
NOTE:
IDEA
SHOULD
NOT
TAKE
MORE
THAN
3
MONTHS
TO
PROTOTYPE

9. WHAT
IS
THE
IDEA?
FIXED
BUDGET
SHOPPING
/
BULK
SHOPPING
FOR
THE
COMMUNITY
DESCRIBE
THE
TECH
THAT
NEEDS
TO
BE
BUILT
e.g.
app,
sms
ONLINE
SHOPPING
WEB
/
MOBILE
APP
WITH
RECIPES
AVAILABLE
FOR
A
SPECIFIC
SHOPPING
BASKET
WHO
will
recommend
the
tech
to
Tiara?
DOCTOR
/
BOSS
(AT
WORK)
/
FRIENDS
Who
is
the
chief
ac3vist
of
the
tech?
DOCTOR
IN
COOPERATION
WITH
SUPERMARKET
/
GOVERNMENT
WHAT
is
Tiara’s
exis3ng
behaviour?
NOT
THINKING
/
LACK
OF
OWNERSHIP
OF
HEALTH
WHAT
is
the
new
behaviour
we
want
Tiara
to
enact?
TO
STOP
AND
THINK
/
TAKE
OWNERSHIP
/
COMMUNITY
HOW
will
the
tech
achieve
this
behaviour
change
RECIPES
FOR
GROCERIES
COMMUNITY
RECEIPES
BLOG
COMPETITION
WITH
PHOTOS
SHOP
HEALTHY
FOR
£20
NOTE:
IDEA
SHOULD
NOT
TAKE
MORE
THAN
3
MONTHS
TO
PROTOTYPE

10. WHAT
IS
THE
IDEA?
WHAT
DO
YOU
WANT
AS
A
COMMUNITY?
COMMUNITY
JOURNEY
DESCRIBE
THE
TECH
THAT
NEEDS
TO
BE
BUILT
e.g.
app,
sms
What
is
it
that’s
going
to
make
you
feel
becer
How
to
find
out
what’s
happenning
WHO
will
recommend
the
tech
to
Tiara?
Friends
/
Doctor
/
Local
community
Who
is
the
chief
ac3vist
of
the
tech?
Community
associaOon
WHAT
is
Tiara’s
exis3ng
behaviour?
Disengaged
+
Disillusioned
WHAT
is
the
new
behaviour
we
want
Tiara
to
enact?
Feel
part
of
the
community
and
realise
that
she
can
do
HOW
will
the
tech
achieve
this
behaviour
change
Communicate
all
the
different
opOons
that
exist
within
her
immediate
environment
DETAILED
IDEA
TEMPLATE
NOTE:
IDEA
SHOULD
NOT
TAKE
MORE
THAN
3
MONTHS
TO
PROTOTYPE

11. WHAT
IS
THE
IDEA?
SIMPLE
HEALTHY
CHEAP
COOKING
PLANNER
DONE
FOR
YOU
–
NO
FOOD
WASTE
DESCRIBE
THE
TECH
THAT
NEEDS
TO
BE
BUILT
e.g.
app,
sms
Sms
BASED
EMAIL
/
WEBSITE
TO
REGISTER
+
SHAPE
FOOD
PREFERENCES
WHO
will
recommend
the
tech
to
Tiara?
FRIENDS
AND
COLLEAGUES
OF
SIMILAR
INCOME
LEVELS
Who
is
the
chief
ac3vist
of
the
tech?
LARGE
GROCER
PARTNERS
WITH
CHANGE
4
LIFE
WHAT
is
Tiara’s
exis3ng
behaviour?
UNHEALTHY,
CHEAP
FAST
FOOD
UNABILITY
TO
COOK
AND
KNOW
NUTRITIONAL
OPTIONS
WHAT
is
the
new
behaviour
we
want
Tiara
to
enact?
HOME
COOKED
CAN
BE
CHEAPER
IN
THE
LONG
RUN
ELIMINATION
OF
FOOD
WASTE
HOW
will
the
tech
achieve
this
behaviour
change
PLAN
MEALS,
MOTIVATE,
PROVIDE
GOALS,
PROVIDE
REMINDERS
DETAILED
IDEA
TEMPLATE
NOTE:
IDEA
SHOULD
NOT
TAKE
MORE
THAN
3
MONTHS
TO
PROTOTYPE

12. WHAT
IS
THE
IDEA?
TYPE
IN
YOUR
BUDGET
AND
GET
A
MENU
/
RECIPE
OF
CHOICES
ENDORSED
BY
CELEBRITIES
AND
LINKED
TO
PROMOTIONS
DESCRIBE
THE
TECH
THAT
NEEDS
TO
BE
BUILT
e.g.
app,
sms
-­‐ APP
/
WEB
BASED
WHO
will
recommend
the
tech
to
Tiara?
MAGAZINE,
EMPLOYER,
SCHOOL,
GP,
SOCIAL
WORKER
–
IDEALLY
MULTIPLE
Who
is
the
chief
ac3vist
of
the
tech?
EMPLOYER
WHAT
is
Tiara’s
exis3ng
behaviour?
RARELY
COOKS
FROM
FRESH
–
LIMITED
TIME
/
MONEY
/
COOKING
ABILITY
WHAT
is
the
new
behaviour
we
want
Tiara
to
enact?
SPENDING
FOCUSSED
ON
HEALTHIER
FOOD
COOKING
WITH
SON
+
FRIENDS
HOW
will
the
tech
achieve
this
behaviour
change
COOKING
WITH
SON
&
FRIENDS
YOU
DON’T
NEED
LOTS
OF
RECIPES
ONCE
A
WEEK
/
INCREMENTAL
CELEBRITY
ENDORSED
MEAL
PLANS
NOTE:
IDEA
SHOULD
NOT
TAKE
MORE
THAN
3
MONTHS
TO
PROTOTYPE