Many small businesses, including businesses like yours, have tended to look at their website strictly as a marketing tool and a very one-way medium, much like some kind of big electronic billboard. What I hope to help you see today is that today, the web is no longer just a one-way medium that you use to push information across like a pamphlet. You will get more out of your web strategy if you approach the web as a conversation, a networking opportunity, with many more channels than just your website. I'll also explain how information streams have become more dominant and powerful on the web than static content, and how you can use simple tools and building blocks to take advantage of these changes.
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