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7 markere prin care dai culoare
campaniei de PPC
Razvan Acsente
Online Marketing Specialist,
- lumea SEO PPC, August 2013 -
Razvan Acsente
Razvan Acsente
Despre mine
De ce avem nevoie de cele 7 Markere?
1 2
3
Cautare Solutie
Rezultat
Razvan Acsente
The Science of Shopping Cart Abandonment, SeeWhy, 2013
Razvan Acsente
1.Wet-wipe Marker
1.Countdown de livrare
7 markere prin care dai culoare campaniei de PPC
- lumea SEO PPC, August 2013 -
Razvan Acsente
Countdown de livrare
Razvan Acsente
Countdown de livrare
Razvan Acsente
Countdown de livrare
Cum influenteaza o campanie de PPC
Razvan Acsente
2.Caligraphy Marker
7 markere prin care dai culoare campaniei de PPC
2.Personalized CTA
- lumea SEO PPC, August 2013 -
Razvan Acsente
CTA Personalizat
Razvan Acsente
3.Highlighter Marker
- lumea SEO PPC, August 2013 -
3.Pret / unitate de masura
7 markere prin care dai culoare campaniei de PPC
Razvan Acsente
Pret / unitatea de masura
Razvan Acsente
Pret / unitatea de masura
Cum influenteaza o campanie de PPC
VS.
Razvan Acsente
4.Permanent Marker
7 markere prin care dai culoare campaniei de PPC
4.Staf / Expert Review
- lumea SEO PPC, August 2013 -
Razvan Acsente
Staff / Expert Review
 design specific
 informatii obiective
 fara exagerari
 semnate personal
Razvan Acsente
Staff / Expert Review
Cum influenteaza o campanie de PPC
Coming soon…
Razvan Acsente
5.ProMarker
7 markere prin care dai culoare campaniei de PPC
5.Dynamic content
- lumea SEO PPC, August 2013 -
Razvan Acsente
Dynamic content in Thank You Page
 text de multumire personalizat
 autocomplete newsletter
 articole de tipul How To
 one time offer
Razvan Acsente
6.Scratch Marker
7 markere prin care dai culoare campaniei de PPC
6.Zona custom de contact
- lumea SEO PPC, August 2013 -
Razvan Acsente
Zona Custom de contact
 discuta cu un expert
 fara obligatii
 fara riscuri
 consultanta gratuita
Razvan Acsente
7.UV Marker
7 markere prin care dai culoare campaniei de PPC
7.Disonanta cognitiva
- lumea SEO PPC, August 2013 -
Razvan Acsente
7.Disonanta cognitiva
Am facut bine?
Razvan Acsente
7.Disonanta cognitiva
Cum o influentam?
Comanda online Abonare la newsletter
 USP unic, memorabil
 elemente trusted
 beneficii in descrieri
 autoritati in domeniu
 unitati achizitionate
 frecventa de trimitere
 istoric de trimiteri
 numar abonati
 securitatea datelor
Razvan Acsente
Disonanta cognitiva
Cum influenteaza o campanie de PPC
ReMarketing Campaign
Razvan Acsente
Razvan Acsente
Back to School – Okazii.ro
www.Okazii.ro/back-to-school
Multumesc!
Razvan Acsente
Online Marketing Specialist,
www.razvanacsente.ro
razvan.acsente@okazii.ro
facebook.com/razvan.acsente
linkedin.com/in/razvanacsente
Razvan Acsente

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Razvan Acsente - 7 markere prin care dai culoare campaniei de PPC (2013.08.29, The HUB Bucharest)

Notes de l'éditeur

  1. lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  2. Despre mine pe scurt: in prezent OMS okazii / adwords qualified / gpec / clienti lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  3. De ce avem nevoie de cele 7 markere: comport clientului de e-commerce lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  4. Primul marker cu care desenam – marker care se sterge/trece usor - > countdown de livrare lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  5. Ce presupune Ce avantaje aduce Ce treb stabilit pt setare Rata conversie atm lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  6. Exemple din afara: extrem delivery la kiddicare / alt model la qwertee (de explicat cu tool tip si faptul ca vz se incheie dupa timp resp / pe modelul 1 vin pe zi lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  7. Ce putem face in adwords daca avem aceasta facilitate in site Exemplu dpap Setam Ad-urile sa ruleze doar in intervalul in care avem livrare 24h si comunicam avantajul in Ad lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  8. Cel de-al doilea marker Butoane de CTA personalizate cu numele userului lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  9. Cel de-al doilea marker Butoane de CTA personalizate cu numele userului lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  10. Markerul cu care subliniem Pretul pe unitatea de masura
  11. Ce presupune: exemplu de file de caiet, filele blocului de desen, filele unei carti - > concluzia ca te cost 1 ban sa citesti o pagina de carte in care poate gasesti cea mai tare idee pe care poti s-o aplici ulterior Comparatie automata: ce vreau? Sa dau 5 bani sa-mi cumpar o bomboana sau sa citesc 5 pagini dintr-o carte In plus: avantaj in comparatia preturilor: caiet cu 100 de foi ma costa 5lei vs caiet cu 75 de foi ma costa 4 lei lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  12. Cum folosim in AdWords optiunea asta: creem un beneficiu puternic / avantaj de pret Sondaj: cine ar da click pe prima / cine ar da click pe a 2-a? lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro
  13. Markerul permanet. Ce facem cu el? Scriem si ingrosam reviewurile date de staf si experti
  14. Luam ca exemplu produsului: lipici lichid - > in loc sa lasam impresia ca produsul nu e atat de atractiv, prin faptul ca are 0 review-uri, cream un staf review cu info: obiective, fara niciun fel de exagerari. E musai sa-l desenam diferit fata de celelalte review-uri + sa-l semnam personal. Expert review: exemple: designeri de interior / medici. In cazul prod nostru, pt rechizite, n-ar strica review-ul unei profesoare pt un set de caiete, de ex.
  15. AdWords review extensions - > momentan nu e in conturile din RO - > f imp sa avem terta parte, de ex: casa de arhitectura pt un mag online de produse de amenajari de interior si exterior. Merge f bine pe B2B
  16. ProMarkerul pt marketeri de tip pro : ) Dynamic content, favoritul meu
  17. Unde folosim dynamic content: in pagina de confirmare comanda: 1.mesaj personalizat / autocomplete in caseta de abonare (fara auto-abonare! Nu-I ok si nu e legal), ce articole ii sugeram mergem si mai departe si vindem suplimentar prin one time offer cu produse complementare achizitiei. A cumparat o tabla de scris, imposibil sa n-aiba nevoie si de niste sticky notes / dosare / plicuri, etc. Cum influenteaza campania de AdW: microconversii + vindem suplimentar
  18. Comenzile telefonice - > mare procent din conversii , mai greu de urmarit dar nu imposibil Ce facem sa generam venituri suplimentare?
  19. Hai sa transmitem ca suntem experti in ce vindem, sa umblam la copy putin: Vorbeste cu un expert vs Tel: 0726.233.618
  20. Markerul cu ultra violete, un moft : ) dar care ne ajuta sa reducem disonanta cognitiva!
  21. Ce e disonanta cognitiva: explicare + apare cand se contrazic: 2 comport, 2 atitudini, 2 info Exemple: am cumparat - > desi am zis ca economisesc M-as abona la nwl magazinului X, dar mi-e teama ca o sa trimita foarte des, am fct bine ca am luat de la mag x si nu de la y? Priet 1 mi-a zis ca mag x e de incredere, prietenul 2 mi-a zis ca mag x nu livreaza la timp si incurca produsele
  22. Care sunt cele mai frecvente / importante cazuri: Comanda online + abonarea la nwl Ce facem la comanda online + ce facem la abonarea la nwl
  23. Cum ne ajuta AdWords-ul sa reducem disonanta cognitiva: f imp in intervalul plasare comanda-livrare comanda-perioada de retur ReMarketing pt audienta care a cumparat: intarim ideea ca a luat o decizie buna comandand la noi pe site - > exemplu
  24. Toate au un element comun: testarea: ce kpi-uri urmarim, testul sa fie semnificativ (econometrie/statistica - > de cautat progr pe net), sa izolam influenta celorlati factori. Scurt rezumat: cele 7 idei
  25. Surpriza: cea mai noua campanie Okazii.ro: back-to-school: De scoala nu scapi, macar scapa ieftin!
  26. Multumesc + acces blog + unde ma gasiti Intrebari! lumea SEO PPC - August, 2013 Razvan Acsente, Online Marketing Specialist - Okazii.ro