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5 reasons why
social media sucks
     Social media event 13.3.2012
Hi, my name
 is Artem
 Daniliants


                 I am from here




                                  I live here

              I am CEO here
About us
Company overview
•   Founded in 2010

•   Located in Oulu city center

•   Expertise
    -   Online marketing

    -   Web development



•   Clients in
    -   Finland

    -   Russia

    -   North America
Training
           Online marketing Web solutions
ValoStartup




We organize yearly event for Internet startups. More info at : www.valostartup.com
ValoStartup video podcast




     In our podcast we highlight cool Internet startups in Baltic region
              More info: http://www.valostartup.com/podcast/
Free advice and how-to
      available at
www.lumolink.com/blog
So why does social
  media sucks?
In most cases search engines bring you
1       majority of your traffic already

                      When has social media brought you free traffic without any effort?
Fail




2   People use search engines to find products
           and services (not Facebook)
3 Social media analytics solutions are limited
How much is
                                         - Like
                                         - Follow
                                         - Share
                                         - Mention
                                         - Re-tweet
                                         - Re-share
                                         ...
                                         worth?




4   It’s hard to calculate value of a fan or a
                     follower
Did you like my page on
         Facebook?????




5     Social media is way over hyped
LumoLink ♥ Social media
                   We really do :)
Project example
Project: Facebook application/contest
                      Client: Real Snacks Ltd.




Over 1600 participated in contest
Over 1500 new Facebook fans
Over 500 daily mentions on Facebook
Search engines
   rock too
Our search engine
optimization project
      example
Project: Search engine optimization
                                    Client: Antonnina Oy




Total revenue increase 145,87%
Conversion rate increase for search engine traffic 196.61%
Total increase in visits 25,81%
Social media has it’s
 place, but it’s not a
     silver bullet

               Why would somebody follow you?
Use social media if...
• You have something genuine to say
• You are willing to put the time
• You have a social media strategy
• You have a reason to be in social media
• You have the necessary resources
• You’re not willing to be “average”
In other cases you might
  stick to search engine
optimization & marketing
Questions?
Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed

                 www.LumoLink.com
Image credits


• http://www.sxc.hu/photo/1380007
• http://www.sxc.hu/photo/616825

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